Alexandra Reiss
New York
Summary
Event Marketing Producer recognized for exceptional productivity and efficiency in project execution. Expertise in project management, budgeting, and vendor negotiation ensures successful and memorable events. Strong communication, leadership, and problem-solving skills drive achievement of event and marketing objectives.
Overview
11
11
years of professional experience
Work History
Director of Sales and Marketing
Montauk Yacht Club
Montauk
08.2024 - Current
- Managed sales and marketing department, supervising a team of 6 direct reports.
- Oversaw programming during shoulder and summer seasons, including talent booking and activations.
- Established strategic brand partnerships and sponsorships with Michael Kors, Sisley Paris, and Billboard.
- Directed food and beverage marketing initiatives to enhance visibility.
- Developed influencer marketing and public relations strategies to boost engagement.
- Led event sales and production for brand trips, corporate conferences, and social events.
Managing Director
Hall Des Lumières
New York
01.2024 - 08.2024
- Revamped venue from museum focus to exclusive events model, enhancing operational efficiency.
- Managed budget to ensure financial sustainability and optimize resource allocation.
- Developed sales strategies that drove revenue growth and attracted diverse clientele.
- Executed brand marketing initiatives, establishing partnerships to increase venue visibility.
- Coordinated event planning, overseeing permitting, audio design, and catering logistics.
- Oversaw venue management to uphold high service standards and improve guest experience.
- Successfully executed projects for notable clients including Nas x Hennessy and Chase Luxury Travel.
- Served luxury social clients such as Van Wyck & David Monn, boosting reputation.
Associate Director of Special Events
The Standard, Highline
New York
05.2021 - 06.2022
- Developed tailored event proposals for diverse clients and venues.
- Collaborated with marketing teams to promote events through various channels.
- Conducted site visits to assess venue suitability and logistical requirements.
- Developed annual budget proposals aligning with organizational financial goals.
- Monitored departmental expenditures to ensure compliance with budgetary guidelines.
Catering and Events Manager
Saks Fifth Avenue
New York
06.2014 - 07.2017
- Coordinated logistics for events, managing equipment, staff, and supplies efficiently.
- Oversaw production for in-store events at NYC Flagship store, including holiday window unveiling and brand events.
- Organized venues, budgets, guest lists, catering, and event timelines to ensure seamless execution.
- Managed vendor relationships to source quality ingredients and services for events.
Education
MBA - Marketing
Fordham University
Bronx, NY05-2021
Master of Science - Business
College of Charleston
Charleston, SC05-2013
Skills
- Strategic planning
- Brand management
- Marketing analytics
- Event production
- Partnership development
- Customer relationship management
Timeline
Director of Sales and Marketing
Montauk Yacht Club
08.2024 - Current
Managing Director
Hall Des Lumières
01.2024 - 08.2024
Associate Director of Special Events
The Standard, Highline
05.2021 - 06.2022
Catering and Events Manager
Saks Fifth Avenue
06.2014 - 07.2017
MBA - Marketing
Fordham University
Master of Science - Business
College of Charleston
Similar Profiles
Arianna DeMarcoArianna DeMarco
Food and Beverage Supervisor at Proper Hospitality: Montauk Yacht ClubFood and Beverage Supervisor at Proper Hospitality: Montauk Yacht Club
William BoeriWilliam Boeri
Food Expeditor at Montauk Yacht ClubFood Expeditor at Montauk Yacht Club
Victoria ZaccoVictoria Zacco
Restaurant Hostess at Montauk Yacht ClubRestaurant Hostess at Montauk Yacht Club
Talia HaddadTalia Haddad
On Air Sales Host at Puff MediaOn Air Sales Host at Puff Media
Erika PinkusErika Pinkus
VP, Senior Client Advisor at Marsh McLennan AgencyVP, Senior Client Advisor at Marsh McLennan Agency