ALEXANDRA REVANS
Amityville
Summary
Professional leader with extensive experience in driving strategic initiatives and fostering effective team collaboration. Strong background in project management, budget oversight, and stakeholder engagement, ensuring organizational goals are met efficiently. Known for adaptability, reliability, and focus on achieving impactful results. Skilled in crafting B2C and B2B communication strategies inclusive of owned, earned, and paid tactics.
Overview
10
10
years of professional experience
Work History
Associate Director of Marketing
American Museum of Natural History
12.2022 - Current
- Create and maintain the foundation for working with the Tourism Trade by establishing strong relationships with key industry partners, researching and analyzing the Museum’s seasonal visitation peaks, generating marketing plans and content tailored for the Trade, and working with Tourism Trade consultants to strengthen the Museum’s offerings
- Co-developed an advertising plan for the May 2023 opening of the Richard Gilder Center which assisted in driving the Museum’s highest visitation since re-opening after COVID-19 closures and resulted in over $143K of added-value media
- Key collaborator with the Museum’s Visitor Services team to improve the visitor experience before, during, and after a visit to the Museum, including streamlining information on amnh.org, pre and post visit communications, and on-site wayfinding and print materials
- Manage 718 Media, the Museum’s integrated media agency, and the Marketing team’s Graphic Designer, overseeing the approvals of print and digital marketing materials
- Improve overall team efficiency by streamlining project management processes and implementing new collaboration tools with departments such as Visitor Services, Public programs, and Membership.
Campaign Strategy Team Manager, United States
Net Natives
02.2022 - 11.2022
- Mentored and trained a team of Senior Campaign Strategists, enabling them to develop and perform, and supporting them in achieving their objectives
- Worked with senior leadership to streamline workflows between global remote teams
- Led campaign strategy, project management, and client relations for priority accounts, including Columbia SIPA, NYU Steinhardt, NYU Tandon, and Ohio University
- Oversaw annual media strategy for various undergraduate and graduate programs
- Collaborated closely with internal teams, including Paid Media, Direct Media, Creative, Ad Operations, Research and Data to execute on paid media strategies
Marketing Strategist
LaPlaca Cohen
03.2020 - 02.2022
- Created paid advertising strategies for clients, including the New York Botanical Garden, MoMA, MoMA PS1, The Rubin Museum of Art, The Morgan Library & Museum, Cooper Hewitt, New York Historical Society, and Nevada Museum of Art for a variety of KPIs, including digital content engagement, advance ticket sales, and membership acquisitions
- Led project management of brand positioning strategy and visioning projects for clients, including Cooper Hewitt, the Santa Fe Opera, and the Flatiron Business Improvement District
- Provided expertise to clients on best practices for website navigation and traffic optimization, as well as paid and organic social media, Google Ads and Google Grant, and YouTube campaigns
- Led copywriting efforts for paid advertising and social media campaigns
Associate Manager, Marketing
Solomon R. Guggenheim Museum
02.2016 - 03.2020
- Developed media plans, email, and social media marketing strategies for select exhibitions, the Guggenheim Store, Group Sales, and School, Youth, and Family Programs
- Project managed print, digital advertising materials, and Social Media content for annual and seasonal exhibition, programming, and institutional campaigns
- Marketing lead for audience research and visitor surveys
- Managed 100+ cross-promotional relationships with local NYC and tourism organizations
- Led marketing strategy for the Guggenheim Store; led 2018 online holiday marketing plan resulting in a 129% increase in sales
- Copywriter and editor of social media posts for the Guggenheim, Works & Process, and The Wright restaurant
- Hired, trained, and supervised seasonal department interns
External Affairs Fellow
New Museum of Contemporary Art
09.2015 - 08.2016
- Conducted outreach to media outlets, influencers, and community organizations for exhibitions, New Museum Store window installations, and the 2015 IDEAS CITY Festival
- Researched previous exhibitions and drafted weekly #TBT Social Media content
- Managed check-in and coordination for exhibition press previews and special events; escorted journalists and photographers through exhibition galleries
Education
BA - Communications, Public Relations Concentration, Digital Media Arts Minor, Art History Minor
Manhattan College
The Bronx, NY05-2015
undefined
Richmond, The American International University in London
01.2013
Skills
- Team collaboration and leadership
- Project management
- Analytical thinking
- Relationship building
- Process improvement
- Operations management
- Digital advertising platforms expertise
- Experienced in analytics and project management applications
Timeline
Associate Director of Marketing
American Museum of Natural History
12.2022 - Current
Campaign Strategy Team Manager, United States
Net Natives
02.2022 - 11.2022
Marketing Strategist
LaPlaca Cohen
03.2020 - 02.2022
Associate Manager, Marketing
Solomon R. Guggenheim Museum
02.2016 - 03.2020
External Affairs Fellow
New Museum of Contemporary Art
09.2015 - 08.2016
undefined
Richmond, The American International University in London
BA - Communications, Public Relations Concentration, Digital Media Arts Minor, Art History Minor
Manhattan College
Similar Profiles
Anna TembeckAnna Tembeck
Custodial Services Manager at American Museum Of Natural HistoryCustodial Services Manager at American Museum Of Natural History
Micah GeorgeMicah George
Museum Education Experience Program at American Museum of Natural HistoryMuseum Education Experience Program at American Museum of Natural History
Annabelle PetersonAnnabelle Peterson
Science Research Mentor at American Museum Of Natural HistoryScience Research Mentor at American Museum Of Natural History