Alexandra Scully
Encinitas,CA
Summary
Result-driven sales professional and entrepreneur with 25 years of experience building, selling, and growing a successful interior design, retail, and e-commerce business. Proven expert in outside sales, relationship-based selling, and long-term account management. Known for strong communication skills, consultative sales approach, and ability to close high-value deals through trust, creativity, and solution-oriented strategies. Highly motivated, detail-oriented, and respected community leader with a consistent track record of client retention and referrals.
Overview
2026
2026
years of professional experience
Work History
Principal Designer & Owner
Rustic Rooster Interiors
Encinitas
2000 - Current
- Founded retail storefront & interior design firm
- Lead designer overseeing all residential interior design projects from concept through completion
- Managed all business operations including budgeting, forecasting, accounts payable/receivable, and vendor relationships
- Built and maintained a successful retail store and e-commerce platform
- Directed branding, merchandising, and visual storytelling across all channels
- Created and managed social media marketing strategies to grow brand awareness and sales
- Hired, trained, managed, and, when necessary, terminated staff with professionalism and care
- Cultivated long-term client relationships resulting in repeat business and referrals
- Negotiated with suppliers, managed inventory, and optimized profit margins
- Recognized as a trusted, reliable, and respected business owner within the local community
Education
Bachelor of Arts - Interior Design
San Diego State University
San Diego, CA05-2000
Skills
- Interior design
- Project management
- Visual merchandising
- Budgeting and forecasting
- E-commerce strategy
- Client relationship management
- Outside & Consultative Sales
- Business Development
- Account & Territory Management
- Relationship-Based Selling
- Contract Negotiation
- Prospecting & Lead Generation
- Client Retention & Upselling
- Pipeline & Follow-Up Management
- Presentation & Closing
- Community Networking
Timeline
Principal Designer & Owner
Rustic Rooster Interiors
2000 - Current
Bachelor of Arts - Interior Design
San Diego State University