Summary
Overview
Work History
Education
Timeline
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ALEXANDRA SEAY

Jacksonville,FL

Summary

Senior Buyer with over 10 years of progressive retail experience. Well-versed in planning and executing daily and special inventory buys. Successful in maintaining business relationships with existing vendors and identifying new business opportunities to engage with potential suppliers.

Overview

12
12
years of professional experience

Work History

Senior Buyer

MLB Women's and Kids Apparel
10.2021 - Current
  • Execute cost negotiations with vendors and strategic markdowns resulting in 36% increase in gross margin from 21-23
  • Communicate with 35+ Vendors to develop new products, secure inventory, create strategic product plans and build meaningful business relationships that are mutually beneficial
  • Work cross functionally with connected commerce team to ensure appropriate skus are represented on multiple site platforms with partners resulting in 23% YOY growth
  • Participated and offered feedback for the new merchandise analytics system, developing SOPs and conducting trainings for entire department on Purchase Order maintenance
  • Build planning reports to analyze inventory, sales, and open to buy on a continuous basis while tracking sales plan targets and seeking incremental revenue opportunities.

Senior Buyer

NHL Apparel
12.2020 - 10.2021
  • Responsible for 21% NHL apparel growth from 2016 to 2020, making considerable gains in key growth initiatives
  • Created an assortment for the NHL expansion team, Seattle Kraken managing 3500+ skus resulting in making them the top selling team in 2021
  • Maintained a close relationship with cross functional teams within the organization to successfully launch new programs
  • Work with key vendors to expand dropship assortment resulting in 500% increase from 2016 to 2021
  • Maintained relationships with 35+ vendors, both domestic and international creating new collections
  • Work with various initiative groups to maximize growth opportunities in underserved categories
  • In charge of launching several new partnerships in '21, onboarding 5+ vendors

Buyer

NHL Apparel
12.2016 - 12.2020
  • Curated and managed largest Stanley Cup Champs in 2018 and 2019 resulting in +70% growth from previous year
  • Key team member in the launch of NHL Shop Canada, curating initial apparel assortment, worked cross functionally to establish processes, and helped build the NHL Canada vendor base
  • Successfully planned and executed two brand transitions for the official NHL On-Ice collection in Fall of 2017 and 2018
  • Successfully planned assortment for the NHL expansion team, Las Vegas Golden Knights, resulting in the second highest selling team in the league in their inaugural season
  • Analyzed weekly reports, focusing on trending styles and areas of opportunity to ensure adequate stock positions

Assistant Buyer

NBA Apparel
05.2015 - 12.2016
  • Assisted NBA Buyer in identifying product assortments that told a cohesive product story on multiple channels
  • Collaborated with vendors and content teams to facilitate new product builds and product launches and created product SKUs in Microsoft Dynamics
  • Liaison between vendors and warehouse personnel to expedite purchase order receiving and problem resolution
  • Led updates for NBA women's apparel for NBA league monthly meetings aligning on special event launches and campaigns

Assistant Manager of Retail Operations

Ryman Hospitality
03.2012 - 10.2014
  • Oversaw daily operations of four retail locations with a combined annual sales volume of $8.5M
  • Managed merchandising of 4 retail locations, moving 55,000 SKUs in 2014 while maintaining profit margins
  • Created training guides for employees and merchandising SOPs for all locations
  • Assisted in opening a new $2M retail location, managed store layout and design
  • Managed recruiting, hiring, negotiation of pay rate, and training for new employees
  • Created monthly incentive program for 30 employees to encourage sales and brand promotion
  • Created standards for product content and image standards for e-commerce store
  • Boosted sales performance with strategic merchandising plans and promotional displays.
  • Maximized revenue growth through proactive management of store promotions, markdowns, and clearance events.

Education

Bachelor of Science - Psychology

Florida State University
Tallahassee, FL
05.2009

Timeline

Senior Buyer

MLB Women's and Kids Apparel
10.2021 - Current

Senior Buyer

NHL Apparel
12.2020 - 10.2021

Buyer

NHL Apparel
12.2016 - 12.2020

Assistant Buyer

NBA Apparel
05.2015 - 12.2016

Assistant Manager of Retail Operations

Ryman Hospitality
03.2012 - 10.2014

Bachelor of Science - Psychology

Florida State University

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ALEXANDRA SEAY