Alexandra Smith
Enfield,CT
Summary
Seasoned Graphic Designer and Social Media Specialist bringing 6 years of experience applying technical and creative abilities to diverse projects. Highly effective at collaborating with leadership to complete artistic, project, and production tasks to schedule goals. Experience with Adobe Creative Suite software with strong emphasis on InDesign, Photoshop and Illustrator. Adaptable professional with expertise in personnel development, and team collaboration.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator /Social Media Manager
Camp Bow Wow
04.2024 - Current
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Facebook, Tiktok and Instagram.
- Planned and executed internal and external marketing events.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
Photographer
Self-employeed
10.2019 - Current
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Archived photographs on computers and servers.
- Planned and prepared for all on-location and studio shoots.
- Performed advanced computer processing of images for assignments.
- Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
Server / Bartender / Key Hourly Manager
Texas Roadhouse
11.2018 - Current
- Created orders, documented special requests and followed up with kitchen personnel to foster top-quality service and minimize complaints.
- Monitored guests for intoxication and immediately reported concerns to management, contributing to safe and welcoming environments for all patrons.
- Collected credit card, cash and gift certificate payments and dispensed change for cash transactions.
- Enhanced operational efficiency by using slow periods to restock employee and customer supplies, including ice, condiments, utensils, napkins, trays and delivery bags.
- Led and directed team members on effective methods, operations and procedures.
- Recognized and formally acknowledged outstanding staff performance to boost company morale and productivity.
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
Graphic Designer/Social Media Manger
Papillon Tattoo Supply
12.2021 - 04.2024
- Completed in-depth product design tests using updated software tools.
- Designed website layouts, templates and unique branded looks.
- Worked with clients to gather and define requirements, establish scopes and manage project milestones.
- Designed creative digital displays used in online advertising for local businesses.
- Developed display, marketing and packaging materials to support product branding strategies.
- Applied creative expertise to present marketing concepts.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Developed creative design for print materials, brochures, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Put together videos for social media, advertising and informational purposes.
- Employed design fundamentals when selecting typography, composition, layout and color in design work.
Photographer
SnapEstate
02.2021 - 08.2021
- Collaborated with clients to guarantee satisfaction with photos.
- Improvised photographic methods and techniques.
- Set up precise photographic measurements and control equipment.
- Adjusted apertures, shutter speeds and camera focus according to combinations of factors, including lighting, depth of field, subject motion and exposure speed.
Education
Bachelor of Arts - Graphic Design And Media Arts
Southern New Hampshire University
Hooksett, NH05.2021
Associate of Arts - Graphic Communications And Photography
Springfield Technical Community College
Springfield, MA12.2019
High School Diploma -
Enfield High School
Enfield, CT06.2017
Skills
- Creativity
- Leadership
- Critical Thinking
- Problem Solving
- Public Speaking
- Team-work Skills
- Customer Service
- Management
- Organization
- Computer Skills ( Microsoft, Adobe )
- Attention to Detail
- Photography
Accomplishments
• Was able to assess and gain the training needed for the expeditious implementation of increased safety and hygiene requirements during the COVID 19 pandemic that ensured continued customer health and safety.
• Held the title of Manager at two different restaurant establishments before the age of 21
Timeline
Marketing Coordinator /Social Media Manager
Camp Bow Wow
04.2024 - Current
Graphic Designer/Social Media Manger
Papillon Tattoo Supply
12.2021 - 04.2024
Photographer
SnapEstate
02.2021 - 08.2021
Photographer
Self-employeed
10.2019 - Current
Server / Bartender / Key Hourly Manager
Texas Roadhouse
11.2018 - Current
Bachelor of Arts - Graphic Design And Media Arts
Southern New Hampshire University
Associate of Arts - Graphic Communications And Photography
Springfield Technical Community College
High School Diploma -
Enfield High School
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