Alexandra Tucci
Austin,TX
Overview
7
7
years of professional experience
Work History
Associate Creative Director, Copy
Away
09.2023 - Current
- Lead a team of copywriters. Responsible for fostering strong partnerships and overseeing their growth plans.
- Provide creative direction and final approval on all copy across marketing channels.
- Partner with ACD, Design to lead 360 brand campaigns.
- Partner with VP of Brand on quarterly messaging strategy and themes.
- Collaborate with cross-functional leaders in order to deliver on key brand strategies and business goals.
Senior Copywriter
Away
08.2021 - 09.2023
- Lead a team of copywriters. Responsible for fostering strong partnerships and overseeing their growth plans.
- Provide feedback and guidance on copy across various projects.
- Partner with lead graphic designers to concept, execute, and produce 360 brand campaigns.
- Partner with Head of Creative on bigger picture initiatives (spearheaded Away's Brand Voice Guidebook).
- Collaborate with cross-functional leaders in order to deliver on key brand strategies and business goals.
Copywriter
Away
11.2020 - 08.2021
- Write impactful, brand-elevating copy for all marketing channels: email, web, social, growth, OOH, retail.
- Partner with cross-functional teams to produce content that meets brand expectations and priorities.
- Review and edit copy for accuracy, and oversee all phases of copy development.
Copywriter, Social & Community
Away
04.2019 - 11.2020
- Leverage brand strategy to develop and oversee copy across social.
- Work with Social & Community team to build content strategy in order to foster engagement and loyalty.
- Deliver strategy effectively and consistently, while also identifying adhoc opportunities to join conversations happening in real time.
Copywriter, US Marketing
Benefit Cosmetics
04.2017 - 03.2019
- Brainstorm, develop and execute key messaging for product launches, campaigns, and events.
- Oversee and write copy for all channels (email, web, pr, retail, social.)
- Sharp knowledge of industry standard terms and SEO-friendly practices.
Education
Bachelor of Arts - English, Creative Writing
Trinity College
Hartford, CT2016
Skills
- Brand storytelling
- Creative leadership
- Concept development
- Campaign execution
- Writing editing
- Communication skills
Timeline
Associate Creative Director, Copy
Away
09.2023 - Current
Senior Copywriter
Away
08.2021 - 09.2023
Copywriter
Away
11.2020 - 08.2021
Copywriter, Social & Community
Away
04.2019 - 11.2020
Copywriter, US Marketing
Benefit Cosmetics
04.2017 - 03.2019
Bachelor of Arts - English, Creative Writing
Trinity College