Overview
Work History
Education
Skills
Timeline
Generic

Alexandra Tucci

Austin,TX

Overview

7
7
years of professional experience

Work History

Associate Creative Director, Copy

Away
09.2023 - Current
  • Lead a team of copywriters. Responsible for fostering strong partnerships and overseeing their growth plans.
  • Provide creative direction and final approval on all copy across marketing channels.
  • Partner with ACD, Design to lead 360 brand campaigns.
  • Partner with VP of Brand on quarterly messaging strategy and themes.
  • Collaborate with cross-functional leaders in order to deliver on key brand strategies and business goals.

Senior Copywriter

Away
08.2021 - 09.2023
  • Lead a team of copywriters. Responsible for fostering strong partnerships and overseeing their growth plans.
  • Provide feedback and guidance on copy across various projects.
  • Partner with lead graphic designers to concept, execute, and produce 360 brand campaigns.
  • Partner with Head of Creative on bigger picture initiatives (spearheaded Away's Brand Voice Guidebook).
  • Collaborate with cross-functional leaders in order to deliver on key brand strategies and business goals.

Copywriter

Away
11.2020 - 08.2021
  • Write impactful, brand-elevating copy for all marketing channels: email, web, social, growth, OOH, retail.
  • Partner with cross-functional teams to produce content that meets brand expectations and priorities.
  • Review and edit copy for accuracy, and oversee all phases of copy development.

Copywriter, Social & Community

Away
04.2019 - 11.2020
  • Leverage brand strategy to develop and oversee copy across social.
  • Work with Social & Community team to build content strategy in order to foster engagement and loyalty.
  • Deliver strategy effectively and consistently, while also identifying adhoc opportunities to join conversations happening in real time.

Copywriter, US Marketing

Benefit Cosmetics
04.2017 - 03.2019
  • Brainstorm, develop and execute key messaging for product launches, campaigns, and events.
  • Oversee and write copy for all channels (email, web, pr, retail, social.)
  • Sharp knowledge of industry standard terms and SEO-friendly practices.

Education

Bachelor of Arts - English, Creative Writing

Trinity College
Hartford, CT
2016

Skills

  • Brand storytelling
  • Creative leadership
  • Concept development
  • Campaign execution
  • Writing editing
  • Communication skills

Timeline

Associate Creative Director, Copy

Away
09.2023 - Current

Senior Copywriter

Away
08.2021 - 09.2023

Copywriter

Away
11.2020 - 08.2021

Copywriter, Social & Community

Away
04.2019 - 11.2020

Copywriter, US Marketing

Benefit Cosmetics
04.2017 - 03.2019

Bachelor of Arts - English, Creative Writing

Trinity College

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Alexandra Tucci