Alexandra V. Serafini
Fort Lauderdale
Summary
I have served as the first point of contact in high stake multimillion dollar transactions for the last 5 years, on behalf of Silhouette Group. This experience has given me the utmost confidence to greet, charm, and close even the most difficult clients in any given luxury industry. Simultaneously, I have become proficient in custom jewelry design, as well as the acquisition and disposition of rare gemstones through my own personal interests. I am very eager to pursue a long term career in luxury jewelry sales so I can best utilize my skillsets, knowledge, and passion for the industry.
Overview
4
4
years of professional experience
Work History
Event Coordinator
Silhouette Group Inc.
08.2022 - Current
- Spearhead end-to-end planning and execution of high-profile events upwards of $7,000,000+
- Serve as client liaison, managing all private event inquiries and translating client needs into tailored proposals
- Conduct in-depth walk-throughs and client meetings, refining event details and presenting curated enhancements
- Produce compelling visual decks to communicate design intent and secure stakeholder approvals
- Oversee logistics, coordinate vendor timelines, and manage setup, guest flow, and safety protocols
- Prepare operational documents including floor plans, menus, and guest lists to ensure seamless day-of-execution
- Maintain budget oversight, vendor invoices, and reconciled final expenses to support financial planning
- Train and onboard new staff, cultivating a high-performing team committed to service excellence
Event Activation Representative
Orlando Magic
10.2024 - 03.2025
- Supported premium game day activations, working with internal teams and vendors to ensure flawless execution
- Briefed and escorted VIP guests and contest winners, ensuring smooth coordination with live TV broadcasts
- Collaborated with production and entertainment teams to manage timing and logistics for courtside segments
- Represented the brand at live events, upholding high standards of professionalism and guest service
Wedding Sales Consultant
Sterling Event Venue
02.2022 - 08.2022
- Managed private event sales, customizing contracts to reflect client preferences and venue policies
- Actively recommended and upsold venue enhancements, driving revenue growth and guest satisfaction
- Maintained client records, timelines, and vendor communications to ensure seamless event execution
Event Design Coordinator
Ocean Hawks Rentals
11.2021 - 02.2022
- Managed event communication and coordinated on-site vendor updates
- Collaborated with internal teams to generate innovative designs tailored to the client’s vision and objectives
- Oversaw design setup and execution, proactively resolving on-site challenges
Education
Bachelor’s Degree - Event Management
Rosen College of Hospitality Management – University of Central Florida
05.2022
Skills
- Relevant Skills: Microsoft Office Suite; Computer-Aided Design (CAD)
- Interests: Gemological Institute of America (GIA) certification
Timeline
Event Activation Representative
Orlando Magic
10.2024 - 03.2025
Event Coordinator
Silhouette Group Inc.
08.2022 - Current
Wedding Sales Consultant
Sterling Event Venue
02.2022 - 08.2022
Event Design Coordinator
Ocean Hawks Rentals
11.2021 - 02.2022
Bachelor’s Degree - Event Management
Rosen College of Hospitality Management – University of Central Florida
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