Alexandra Zuniga
Summary
Articulate writer, reporter, and investigative journalist with experience in leadership roles across many industries and a drive to deliver high quality work. Skilled digital communicator. Detail oriented and observant in every pursuit with above-average knowledge of technologies and software.
Overview
8
8
years of professional experience
Work History
News Anchor
State of Events
San Francisco, CA
01.2025 - Current
- Conducted interviews with newsmakers and wrote scripts for broadcast at SF State University's Emmy winning television station
- Prepared written reports for use in television broadcasts.
- Worked with reporters to ensure accuracy of news content prior to broadcast.
- Researched topics for potential feature stories or investigative pieces.
- Worked closely with the executive producer to select relevant topics for discussion during panel discussions or debates.
- Edited video footage for inclusion in broadcasts.
- Monitored local, national, and international events via internet resources and other media outlets.
Assistant Manager
Pkok Planet
San Francisco, CA
10.2024 - Current
- Collaborated with management on developing strategic plans for achieving business goals.
- Communicated regularly with customers to gain insights into their needs.
- Maintained accurate records of sales transactions using point-of-sale systems.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Marketing Director
YAP USA
San Francisco, CA
12.2023 - 08.2024
- Negotiated contracts with outside vendors such as printers, photographers, and web developers.
- Generated reports outlining performance of various campaigns against goals set forth in the strategic plan.
- Identified opportunities for new business partnerships or other growth initiatives.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Provided guidance on creative direction for branding efforts across multiple channels.
Authorization Coordinator
Healthpointe Medical Group
, CA
09.2021 - 08.2022
- Responsible for obtaining successful authorizations of services for a high volume of patients daily
- Vets mail correspondence from third parties to appropriate providers
- Prepare status reports and chart prep for orthopedic surgeons
- Answer calls coming into facility and assisting patients, employers, adjusters, attorneys, and peer to peer
- Filling out patient FMLA, DMV, EDD, Work Accommodation forms and more with accurate information for physician signature
- Frequent scheduling of ortho, psych, and physical therapy appointments
- Maintaining strong relationships with nurse case managers, utilization review, adjusters, and attorneys
- Daily excessive telecommunication with demand of excellent written and verbal articulation
Assistant Manager
Elizabeth W
San Francisco, CA
09.2019 - 03.2020
- Managed storefront in San Francisco’s bustling Ghirardelli Square
- Handled store orders from creation to fulfillment
- Scheduled team of employees
- Initiated several successful projects that increased store earnings
Supervisor
Laser Island
Upland, CA
03.2018 - 09.2019
- Scheduled work weeks for employees every pay cycle
- Operated advanced arena equipment
- Supervised and planned large events at the venue on a tight schedule
- Worked daily to maintain an engaging environment for all parties
- Conducted frequent customer surveys to improve guest experience in every aspect
Customer Service Representative / Operator
Target
Upland, CA
07.2017 - 11.2017
- Operated phone lines for large retail location
- Ensured customer satisfaction with every interaction
- Met deadlines with ease in a fast-paced work environment
- Engaged in the development of merchandising plans
Education
Master of Arts - Broadcasting And Electronic Communication
San Francisco State University
San Francisco, CA05-2026
Bachelor of Arts - Communication Studies, Organizational Communication
San Francisco State University
05.2023
Skills
- Brand voice
- Content creation
- Proofreading
- Social media management
- Creative writing
- Storytelling
- Calls-to-action
- Audience targeting
- Visual storytelling
- Microsoft Office
- Google Ads, WordPress, MailChimp
- Organizational Skills
- Problem Resolution
- Team Building
Accomplishments
Wrote an op-ed published by Baltimore Sun, featured online and in print for climate week 2023.
Titled "Fast Fashion: Cheap Clothing At A Great Cost"
Thousands of clicks worldwide and has been re-published across several platforms
Timeline
News Anchor
State of Events
01.2025 - Current
Assistant Manager
Pkok Planet
10.2024 - Current
Marketing Director
YAP USA
12.2023 - 08.2024
Authorization Coordinator
Healthpointe Medical Group
09.2021 - 08.2022
Assistant Manager
Elizabeth W
09.2019 - 03.2020
Supervisor
Laser Island
03.2018 - 09.2019
Customer Service Representative / Operator
Target
07.2017 - 11.2017
Bachelor of Arts - Communication Studies, Organizational Communication
San Francisco State University
Master of Arts - Broadcasting And Electronic Communication
San Francisco State University