ALEXANDRA (ALI) HENRIQUES
New York,NY
Overview
6
6
years of professional experience
Work History
Account Manager, Client Services
Rakuten Advertising
03.2022 - Current
- Manage day-to-day execution of marketing programs across Samsung’s B2C and B2B affiliate marketing business
- Plan and execute $6M+ in yearly affiliate marketing media budget across various lines of business
- Provide strategic advice and recommendations to increase client’s ROI and support their KPIs
- Regularly monitor publisher performance and identify optimization opportunities to hit revenue targets
- Oversee a team of Account Specialists and ensure team is consistently meeting deadlines and sustaining high client satisfaction
- Partner and collaborate with publishers on a regular basis to develop strong relationships on behalf of clients
- Seek out new revenue and partnership opportunities to grow affiliate program
- Responsible for administering and processing insertion orders for multiple clients within Rakuten organization
- Work cross-functionally with Analytics, Finance, Operations and Partnership teams to create and establish an operational flow across the Rakuten organization.
Senior Analyst
R3 Worldwide
03.2021 - 03.2022
- Global and US lead on analytical work for various marketing and media consulting projects (key clients include Colgate, Eli Lilly, Grubhub, Nike, Novartis, Reynolds, Samsung, Shell)
- Executed ongoing media audits and benchmarking exercises consisting of media rate and agency fee data
- Prepared comprehensive presentation materials and presented project findings to internal team and to clients
- Interviewed and worked closely with clients to develop a personalized “needs assessment”; highlighting opportunities for greater success and optimization within the client/agency relationship
- Facilitated and project managed detailed agency pitch processes for several clients
- Managed communication and relationships between clients, media agencies and R3 consultants
- Supported business development team on US and Global client proposals
- Awarded “Can Do Award” for ability to successfully handle and manage multiple projects at once.
Senior Associate, Investment
IPG Mediabrands
04.2019 - 03.2021
- Part of Integrated Investment team that oversaw the Estée Lauder Companies portfolio (Estée Lauder, Clinique, La Mer, Too Faced, MAC, Smashbox, etc.)
- Responsible for negotiating competitive media rates with vendors/partners across all media channels
- Worked with media buying/planning teams to ensure best practices are enforced across portfolio campaigns (i.e., viewability standards, brand safety, CCPA compliance, targeting requirements, impression guarantees)
- Prepared corporate portfolio wide reports (e.g., quarterly savings analysis, partnership spend tracking, multicultural spend report)
- Evaluated and met with media partners regularly in order to stay informed of industry offerings and develop POVs for internal teams and clients.
Associate, Integrated Investment
IPG Mediabrands
03.2018 - 04.2019
Assistant Strategist
Omnicom Media Group
09.2017 - 03.2018
Education
Skills
- Salesforce
- Monday
- Jira
- Oracle
- Admeasure
- Prisma
- Telmar
- Nielsen
Timeline
Account Manager, Client Services
Rakuten Advertising
03.2022 - Current
Senior Analyst
R3 Worldwide
03.2021 - 03.2022
Senior Associate, Investment
IPG Mediabrands
04.2019 - 03.2021
Associate, Integrated Investment
IPG Mediabrands
03.2018 - 04.2019
Assistant Strategist
Omnicom Media Group
09.2017 - 03.2018