ALEXANDRA M. CASTILLO
Miami,USA
Summary
Experienced professional with 25 years of background in sales, marketing, and procurement. Adept at exceeding expectations through strategic thinking, creativity, excellent communication and problem solving. Bilingual Project Manager / Administrative Assistant, renowned for delivering exceptional customer service, thriving independently and within collaborative teams.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Member Experience Associate
INDUSTRIOUS
09.2023 - 09.2023
- In the reception I was the first face people saw, interacted with, for any walk in-tour for a potential member, or to assist a current member with IT or Wi-Fi issues, arranging conference rooms, or any office supply needed.
- Added new members into multiple systems so their first day in their office was seamless and memorable.
- Helped with building events such as breakfast, happy hours and catering.
Digital Marketing Project Manager
THE BRAINS BUNCH
01.2023 - 08.2023
- Led cross-functional teams to drive business objectives in digital marketing projects.
- Innovated and devised strategic proposals, ensuring the success of digital advertising campaigns while adhering to budget constraints.
- Delivered comprehensive reports and presentations detailing the performance and impact of social media and digital advertising initiatives.
- Fostered transparent communication with clients, addressing concerns and maintaining project deadlines.
- Content creator in English for social media.
Bilingual Executive Assistant
ROATAN MAHOGANY
03.2022 - 11.2022
- Provided comprehensive support to the owner, ensuring smooth operations and effective communication with clients, Honduran fabric, customs agents, subcontractors, and insurance firms.
- Assisted in crafting proposals and bids using ProCore and BuilderTrend platforms, ensuring timely submission.
- Orchestrated the end-to-end supply chain process from Honduran fabric to clients' project sites.
Remote Customer Service/Sales Representative
SUNSHINE DOORS SPECIALIST
03.2021 - 09.2021
- Managed inbound sales and client service calls, consistently delivering exceptional customer assistance.
- Pioneered new communication channels (App Toto, Webex) to streamline client interactions.
- Devised solutions to optimize technician routes and implemented a system to amplify Google reviews.
- Proactively sought new commercial clients, increasing monthly revenue by $20,000.
Bilingual Account Executive
GRUPO BBS
04.2009 - 03.2019
- Translated critical reports for North American clients, ensuring seamless communication and comprehension.
- Contributed to business development decisions.
Strategic Purchases Manager
PROCTER & GAMBLE LA
08.1999 - 06.2006
- Managed the procurement and strategic sourcing for five raw materials/commodities (US$38 MM year expenditure) across Fabric & Home Care Latin American plants.
- Negotiated 23 agreements (MOA), delivering $7.8 million savings in 7 years.
- Developed a cost-saving business model for the Caustic Soda Business in Brazil, delivering $1.2 million annually in savings.
- Actively engaged in the Global Strategy Purchases Network.
- Unveiled innovative business models by identifying synergies and opportunities across P&G plants in LA.
Marketing Assistant
Estee Lauder, Aramis
01.1998 - 07.1999
- Assisted in executing short, medium, and long-term business plans for the Tommy Hilfiger fragrance line in the region (Venezuela, Colombia, Peru).
- Formulated and maintained business forecasts for the Regional Business Unit.
- Coordinated Show Rooms, Events for potential and existing clients.
- Developed management information reports and facilitated focus groups, gathering data for marketing strategies and performance assessment.
Education
Bachelor of Science - Sales And Marketing Education
Instituto Universitario De Mercadotecnia
Caracas, Venezuela07.1996
BACHELOR'S - Fashion Design
Academia Diseño Las Mercedes
Caracas, Venezuela07.1993
Skills
- Strong Problem Solver
- Project Management
- Special Event Projects
- Member Relations
- Database Maintenance
- Customer Satisfaction
- Retail Sales Customer Service
- Executive Management Support
- Supply Contract Negotiation
- G Suite, Microsoft 365, Monday, Slack, Chat-GPT-4, ProCore, BuilderTrend, Square, SAP
Certification
Strategic Purchasing Level I and II, Positive Power and Influence, Negotiation Skills Level I and II, Sourcing Strategies I and II, and Finance.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Member Experience Associate
INDUSTRIOUS
09.2023 - 09.2023
Digital Marketing Project Manager
THE BRAINS BUNCH
01.2023 - 08.2023
Bilingual Executive Assistant
ROATAN MAHOGANY
03.2022 - 11.2022
Remote Customer Service/Sales Representative
SUNSHINE DOORS SPECIALIST
03.2021 - 09.2021
Bilingual Account Executive
GRUPO BBS
04.2009 - 03.2019
Strategic Purchases Manager
PROCTER & GAMBLE LA
08.1999 - 06.2006
Marketing Assistant
Estee Lauder, Aramis
01.1998 - 07.1999
Bachelor of Science - Sales And Marketing Education
Instituto Universitario De Mercadotecnia
BACHELOR'S - Fashion Design
Academia Diseño Las Mercedes