Alexandra M. Franchella
Summary
Hardworking and passionate individual seeking ____ opportunity. Known for my attention to detail, communication skills and ability to handle multiple projects simultaneously. Ready to help achieve company goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Partnership Support Manager
Ibotta
04.2021 - 11.2023
- Managed 45+ Tier 0-1, strategic, and growth partnerships from inception to conclusion, driving $47.1M in H1 gross sales while acting as the primary contact for execution and reporting
- Successfully executed 120+ campaigns monthly, collaborating seamlessly with cross-functional teams, demonstrating exceptional attention to detail, system mastery, and follow-through
- Established and communicated clear retention and growth goals, ensuring client KPIs were met through meticulous campaign performance
- Achieved remarkable +300% lift in client's YoY revenue through strategic marketing and proactive analysis of campaigns, anticipating concerns and suggesting effective solutions
- Led cross-functional team meetings to optimize Partnership Success initiatives and refine existing processes, contributing to the overall enhancement of the team's partnership strategies
- Demonstrated expertise in JIRA, Salesforce, Trello, and Zendesk, ensuring seamless integration of technology into partnership management processes.
Online Special Projects Manager
Stamford Ford Lincoln
10.2015 - 03.2021
- Led the development and execution of social media campaigns across Facebook, Instagram, Google+, YouTube, and LinkedIn, achieving a 3.7% click-through rate
- Developed, implemented, and monitored monthly Tier 3 Ford and Lincoln marketing campaigns, ensuring a strategic approach to maximize ROI
- Managed the online presence and reputation of the company's brand, including responding to reviews, engaging with users, and building strong customer relationships
- Provided administrative, operational, sales, and marketing support to the Dealer President, Sales team, and Service team ensuring deadlines were met
- Established connections with local organizations and schools to coordinate community events involving Ford Motor Company and Lincoln Motor Company
- Innovatively crafted and curated website content to ensure consistent brand messaging and alignment with organizational goals ultimately driving increased traffic and user engagement.
Education
Bachelor of Arts & Science - English, Professional Writing, Marketing
Miami University
Oxford, OHSkills
- Skills & Abilities
- Adaptability, Creativity, Communication Skills, Collaboration, Detail Oriented, Organization, Relationship Management, Problem Solving Skills, Social Media, Time Management
Accomplishments
- Intro to adobe design | american graphics institute | 2020
- Entry-level course: learned to create master pages, work with text and type, create styles and use graphics
- Intro to adobe Illustrator | american graphics institute | 2020
- Entry-level course; introduced to creating high-quality illustrations, logos and other custom artworks
- Digital marketing analytics | MIT sloan school of management | 2019
- Created Holistic digital marketing measurement strategy for a Freemium business
- Measured ROI and lift on channel-by-channel basis.
Certification
Intro to Adobe Design - American Graphics Institute - 2020
Intro to Adobe Illustrator - American Graphics Institute - 2020
Digital Marketing Analytics - MIT Sloan School of Management - 2019
Timeline
Partnership Support Manager
Ibotta
04.2021 - 11.2023
Online Special Projects Manager
Stamford Ford Lincoln
10.2015 - 03.2021
Bachelor of Arts & Science - English, Professional Writing, Marketing
Miami University