Alexandra Franchella
Atlanta,GA
Summary
Hardworking and innovative professional with over 8 years of marketing experience. Excels in building relationships, executing marketing campaigns, and handling multiple projects simultaneously in a fast-paced environment. Looking to leverage my knowledge to help achieve company goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Partnership Support Manager
Ibotta
Denver, CO
04.2021 - 12.2023
- Managed 45+ Tier 0-1, strategic, and growth retail partnerships driving $51.3M in H1 gross sales.
- Established relationships with key contacts at multiple brand partners, serving as the primary contact for day-to-day communication, and executing detailed content marketing campaigns with budgets up to $1.1M.
- Successfully executed 120+ multi-media marketing campaigns monthly from inception to conclusion, collaborating seamlessly with cross-functional teams.
- Selected as Marketing Subject Matter Expert identifying opportunities, conceptualizing campaigns and strategies, and spearheading successful execution with the broader retail team.
- Led cross-functional team meetings to optimize Partnership Support initiatives and refined existing processes, contributing to overall enhancement of teams’ performance.
- 5-time winner of monthly retail team “Banana” Award for standout performance and teamwork.
Online Special Projects Manager
Stamford Ford
Stamford, CT
10.2015 - 04.2021
- Led the development and execution of social media campaigns achieving a 3.7% click-through rate.
- Developed, implemented, and monitored monthly Tier 3 Ford and Lincoln Motor Company marketing campaigns, ensuring strategic approach to maximize ROI.
- Managed the online presence and reputation of company's brand, including responding to reviews, engaging with users, solving problems, and building strong customer relationships.
- Innovatively curated website content to ensure consistent brand messaging and alignment with company goals driving increased traffic and user engagement.
- Performed research on market trends, customer behaviors, industry trends, and competitors to inform marketing and content decisions.
- Established connections with local organizations and schools to coordinate community events involving Ford and Lincoln Motor Company.
- Developed and distributed marketing materials and implemented processes for smooth event days.
Education
Bachelor of Arts - English, Professional Writing Major; Marketing Min
Miami University
Oxford, OHSkills
- Adaptability ∙ Creativity ∙ Communication ∙ Collaboration ∙ Customer Support ∙ Data Analysis ∙ Detail Oriented ∙ JIRA ∙ Organizational Skills ∙ Marketing ∙
Problem-solving ∙Relationship Management ∙ Salesforce ∙ Time Management ∙ Trello ∙ Writing Skills ∙ Zendesk
Certification
Intro to Adobe Design
American Graphics Institute - 2020
Intro to Adobe Illustrator
American Graphics Institute - 2020
Digital Marketing Analytics
MIT Sloan School of Management - 2019
Timeline
Partnership Support Manager
Ibotta
04.2021 - 12.2023
Online Special Projects Manager
Stamford Ford
10.2015 - 04.2021
Bachelor of Arts - English, Professional Writing Major; Marketing Min
Miami University