Alexandrea Hollander
Frisco,TX
Summary
Dedicated and accomplished product marketing specialist with a proven track record of driving success in the beauty and skincare industry. Seeking a challenging role with opportunities leverage industry expertise in product development, branding, and market launch strategies to contribute to organizational growth and innovation.
Overview
7
7
years of professional experience
Work History
Product Marketing Specialist
Sunrider International
04.2022 - Current
- Managed all beauty and skincare products, leading comprehensive marketing initiatives to drive product awareness, sales, and market share
- Successfully spearheaded five rebranding and repackaging projects, revitalizing product lines and enhancing brand positioning
- Orchestrated the successful launch of over ten new products, from concept ideation to market introduction, achieving strong sales performance and market penetration
- Led the launch of a product that received the prestigious Allure 2023 Best in Beauty Award, recognizing excellence in product innovation and consumer appeal
- Worked closely with in-house manufacturing teams to coordinate production and rollout launches in over 40 markets worldwide, ensuring timely delivery and market availability
- Collaborated with cross-functional teams including product development, manufacturing, and marketing to align strategies and achieve business objectives
- Facilitated brainstorming sessions to generate new ideas for product improvements and line extensions.
- Conducted market research and analysis to identify consumer trends, competitive landscape, and opportunities for product differentiation
- Developed compelling product messaging and positioning strategies to effectively communicate product benefits and drive consumer engagement
- Utilized a mix of marketing channels including digital marketing, social media.
- Increased product awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and sales presentations.
- Recognized for outstanding performance and dedication, awarded Employee of the Year in 2023 for exceptional contributions to company success
Lead Teacher
Pediatrics Plus
10.2019 - 04.2022
- Developed and implemented differentiated instruction strategies to accommodate diverse learning styles, resulting in increased student engagement and success.
- Created a comprehensive training manual for all teachers, ensuring consistency and quality in educational practices, implemented across 8 locations across Texas and Arkansas
- Managed a team of mentor teachers, providing guidance and support to enhance their professional development
- Conducted new teacher trainings and continuing education sessions to ensure ongoing growth and skill development
- Developed and implemented curriculum for various age groups, focusing on promoting holistic development
- Coordinated with therapists and preschool director to implement classroom strategies tailored to individual needs
- Designed and implemented a music curriculum suitable for diverse age groups, enhancing the overall learning experience
- Conducted regular parent meetings to foster communication and collaboration in the educational process
- Developed daily lesson plans and prepared weekly curriculum to align with educational objectives
- Collaborated with therapists to develop personalized strategies for each child, ensuring optimal progress and development.
Business Plan Development
Start-Up
06.2021 - 08.2021
- Developed a comprehensive marketing strategy for phase one and phase two launches, maximizing brand visibility and market penetration
- Conducted extensive industry analysis to identify market trends and assess competitive landscape
- Created a two-year launch plan outlining key milestones and objectives for product introduction
- Determined optimal retail pricing based on product cost-plus model and competitive analysis
- Identified target markets and defined product positioning to maximize market appeal
- Conducted market research to identify product features and benefits, ensuring alignment with customer needs and preferences
- Developed order of magnitude projections for the first five years to guide financial planning and resource allocation.
Administrative Assistant
Music Institute of North Texas
06.2019 - 10.2019
- Enhanced office efficiency by streamlining administrative processes and implementing organizational systems.
- Managed schedules for 15 teachers, ensuring smooth operation of daily activities
- Handled payment processing and updates, streamlining financial transactions and records management
- Assisted in organizing and executing various events to promote the institute's programs and services
- Conducted monthly inventory of books and teaching materials to maintain adequate supply levels
- Utilized telemarketing techniques to promote classes, books, and teaching materials, increasing sales revenue.
Member Services Coordinator
Dallas Cowboys
04.2017 - 05.2019
- Planned and coordinated over 100 private events, from initial concept development to execution and follow-up, which equated to $4 million in revenue
- Created detailed event orders outlining logistics and requirements for seamless execution
- Managed event staff and ensured efficient coordination of responsibilities during events
- Solicited feedback from members to evaluate event satisfaction and identify areas for improvement
- Prepared revenue and post-mortem analyses for management review, providing insights for strategic decision-making
- Collaborated with facility staff and management to ensure smooth communication and coordination of event logistics
- Led staff communication on event details, ensuring all team members were informed and prepared
- Managed member relations and identified opportunities to enhance member satisfaction and loyalty
- Coordinated printing and distribution of event collateral to support event promotion and branding efforts.
Education
Bachelor of Science - Speech-Language Pathology And Audiology
University of North Texas
Denton, TX05.2018
Skills
- Leadership and team management
- Campaign Management
- Product Positioning
- Competitive Analysis
- Product Launches
- Product Marketing
- Market research and analysis
- Communication and interpersonal skills
- Proficient in Microsoft Office and Google Suite
- New product development and launch
- Project management
- Strategic planning and execution
- Cross-functional collaboration
- Excellent communication and presentation skills
- Event planning and coordination
References
Available upon request
Timeline
Product Marketing Specialist
Sunrider International
04.2022 - Current
Business Plan Development
Start-Up
06.2021 - 08.2021
Lead Teacher
Pediatrics Plus
10.2019 - 04.2022
Administrative Assistant
Music Institute of North Texas
06.2019 - 10.2019
Member Services Coordinator
Dallas Cowboys
04.2017 - 05.2019
Bachelor of Science - Speech-Language Pathology And Audiology
University of North Texas
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