Alexandrea Nied

• Built out the revenue operations function for cross-departmental objectives for the sales, account management, finance, product, engineering, marketing and experience teams.
• Rebuilt Salesforce instance:

- Integrated the following tech to SFDC: Calendly, Ortto, Metronome, ZoomInfo, Gong, Vitally, Metabase, Pandadoc, Front, Apollo, and Stripe.

- Implemented automation, new reporting metrics, and customized page layouts for the pre-sales, sales, post-sales, and partnership teams

- Imported customer and former customer and contract data into the instance for accurate reporting

- Implemented account verticalization and territory management

- Integrated Customer Usage and Billing Data into Salesforce

- Built alert and reminder systems, and processes for renewals, Pilot (trial customer) opt-out dates, churn risk accounts, churned accounts, andSales accounts in nurture

• Managed, executed, and oversaw client billing and invoice management
• Lead the migration and execution of client billing platforms
• Updated and maintained external contract structure and layout
• Managed, negotiated contracts + renewals, and oversaw maintenance and budget of all commercial tech:

- Salesforce, Gong, Chorus AI, LeanData, ZoomInfo, Calendly, Vitally, Pandadoc, Front, Zapier, Lusha, Ortto/AutoPilot, OpenPhone, Fireflies, Metronome, Recurly, Stripe, Octane (Recently Acquired by Stripe), Apollo

• Developed Processes for commercial teams

- New Employee Onboarding Training and Processes
- Continuous training programs and documentation
- Bespoke processes for the Sales, Sales Development, Account Management, and Partnerships Teams
- Pilot Client Management and Processes
- Renewals (Flat, Expansions, Down-sells, Churns)
- Territory Management
- New Business Sales Velocity Tracking

• Created New Compensation Plans, Calculators, and Quotas for commercial teams: Sales, Sales Managers, Account Managers, VP of Account Management, CRO, and Sales Development Representatives
• Created Attribution Tracking Models
• Built and developed a Lead Scoring Model for prospect accounts and contacts, including mapping Ortto marketing activities to Salesforce

• Plan, build and deploy global programs to provide sales and client services departments with resources and training to drive sales effectiveness using technology
• Manage Salesforce deal desk and approval processes for 750+ new global business deals, cross-sells and upsells
• Collaborate closely with marketing, sales, business development, client services and finance departments to create new global programs to boost tech adoption and data hygiene
• Lead all procurement, implementation, and training for sales and marketing technology stack of 18 internal technologies to align departments to ensure data quality and data synchronization
• Manage, audit and update all commercial data for reporting to executive leadership

• Built standard operating procedures for all marketing processes, functions and activities
• Hubspot to Salesforce migration lead: implemented Salesforce for 150+ global users and imported data for clients, open new business opportunities and prospects
• Hubspot to Uberflip migration lead: migrated 200+ blog posts from the Hubspot instance into Uberflip maintaining design quality, language accuracy and building new dynamic, personalized blog experiences
• Supported software purchase decisions, implementations and trainings
• Managed Pardot email program from start to end for all marketing and client communications

• Drove pipeline development by leveraging advanced sales outreach strategies to engage prospects
• Engaged with clients and prospects as a product expert to effectively communicate new features and overall value to solve their specific business needs
• Worked with 10 North American sales leaders to create bespoke outreach plans, goals, target account lists and personalized email sequences

• Dedicated head for Thomson Reuters Tax Software, managed and organized daily activity and data for 100+ accounts, including new and current clients
• Generated and pursued leads for hardware and software sales by staying apprised of new tax laws and impacted industries

• Tracked deposits, down payments and mortgage commitments from agreement of sale to final settlement on 90+ new construction homes in the Philadelphia area
• Coordinated with construction teams and phase schedules to determine final settlement dates for all Streamline projects across 23 different sites and units
• Coordinated with site project managers and construction managers to determine quality control inspection dates and managed inspection schedules in accordance to closing dates on agreements for all units