Alexandria J. de Vries
Gardnerville
Summary
Sales and marketing professional with strong leadership in driving business growth and brand visibility. Proven ability to develop strategic campaigns, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing, and client relationship management. Reliable team player focused on achieving measurable results and fostering collaboration.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Aerove LLC.
11.2022 - Current
- Lead marketing strategy and execution across two legacy B2B brands in a technical manufacturing environment.
- Combine creative direction, operational leadership, and cross-functional collaboration to drive brand growth, product launches, and sales enablement.
- Key Achievements & Responsibilities:
- Own end-to-end marketing operations, including budgeting, team leadership, and project prioritization.
- Spearhead website management and optimization efforts, ensuring product accuracy and driving major UX and redesign initiatives.
- Develop and execute integrated, multi-channel marketing campaigns aligned with sales goals and product release timelines.
- Oversee trade show strategy and execution—from event selection and budget management to on-site logistics and lead follow-up.
- Direct creative development for packaging, marketing collateral, and digital content, collaborating with agencies to uphold brand and compliance standards.
- Collaborate closely with Sales, Product Management, Engineering, and Customer Service to align marketing efforts with business needs.
- Manage digital asset and product data platforms (Amplifi.io – DAM/PIM), ensuring consistent brand representation across channels.
- Partner with executives and legal counsel to oversee trademark management and brand asset protection. Provide strategic marketing support and oversight for the Sierra Select business unit, contributing to revenue growth and market positioning.
Marketing Coordinator
Aerove Industries, Inc.
11.2019 - 11.2022
- Managed key marketing initiatives to support both internal teams and customer needs across multiple channels. Coordinated trade shows, provided critical sales support for the Livestock Business Unit, maintained the company website, and contributed to various marketing programs.
- Key Achievements & Responsibilities:
- Trade Show Management: Led the full trade show lifecycle, including event planning, budgeting, execution, and post-show analysis to maximize ROI.
- Sales Support for Livestock Business Unit: Acted as the Corporate Account Representative, managing customer setups, order processing, and business development initiatives to drive growth.
- Website Maintenance & Optimization: Ensured timely updates to the website, maintaining accurate product data, imagery, and technical documentation; identified and implemented improvements for a seamless user experience.
- Lead Management: Efficiently handled and tracked sales leads generated through trade shows, website inquiries, and phone calls, ensuring timely follow-up and qualification.
- Advertising & Literature Coordination: Managed the advertising allowance program, processed claims, and maintained inventory of marketing materials, ensuring effective distribution across departments.
- Creative & Proofreading Support: Developed creative solutions for marketing collateral and ensured all content adhered to company branding and quality standards through meticulous proofreading and revisions.
Sales & Showroom Manager
D & L Tile, Inc.
03.2019 - 11.2019
- Oversaw daily showroom operations, ensuring optimal product presentation and customer engagement.
- Trained and mentored staff on sales techniques and product knowledge to enhance team performance.
- Analyzed sales data to identify trends, informing strategic decisions for product offerings and pricing.
- Enhanced customer experience by addressing inquiries promptly and resolving issues efficiently.
- Collaborated with suppliers to negotiate favorable terms, improving overall profitability of product lines.
- Organized regular team meetings to align goals, share best practices, and foster a collaborative work environment.
Sales Engineer
Automation Group
09.2018 - 03.2019
- Developed customized automation solutions to meet client specifications and enhance operational efficiency.
- Collaborated with cross-functional teams to integrate advanced technologies into existing systems.
- Provided technical support during the sales process, addressing client inquiries with expert knowledge.
- Identified sales opportunities by assessing environment and devising and implementing winning strategy.
- Generated new leads through cold calling, social media outreach, and attending industry events.
Account Executive
Reno Media Group
01.2018 - 09.2018
- Developed strategic advertising campaigns tailored to client needs, enhancing brand visibility and engagement.
- Cultivated and maintained strong relationships with clients, ensuring high levels of satisfaction and retention.
- Conducted market research to identify trends, informing campaign strategies and improving target audience reach.
- Presented campaign performance reports to clients, providing insights and recommendations for future initiatives.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
Account Manager
Sweis, Inc.
02.2017 - 01.2018
- Built and maintained relationships with salon professionals to enhance customer loyalty and retention.
- Developed strong product knowledge to effectively assist customers with their purchasing decisions.
- Conducted in-depth consultations to identify client needs and recommend appropriate products and services.
- Executed promotional events to drive sales while showcasing new product lines and offerings.
- Analyzed sales trends to inform inventory management decisions, optimizing stock levels for peak demand.
- Implemented strategic merchandising techniques that enhanced product visibility and increased foot traffic in-store.
- Assisted in the planning and execution of promotional events, driving brand awareness and customer engagement.
- Coordinated delivery schedules with salons, ensuring timely receipt of products and minimizing inventory issues.
- Conducted product demonstrations for salon professionals, leading to greater understanding and higher sales.
- Identified opportunities for cross-selling complementary products within the salon environment, increasing overall revenue.
- Attended industry trade shows to expand professional networks and keep abreast of emerging market trends.
Customer Service Representative
Tangram Interiors
10.2015 - 08.2017
- Managed order processing and ensured accurate fulfillment of customer requests.
- Resolved customer inquiries and complaints through effective communication and problem-solving skills.
- Developed strong relationships with clients to foster loyalty and repeat business opportunities.
- Collaborated with cross-functional teams to streamline operations and improve overall customer satisfaction.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
Salon Sales Consultant
SalonCentric
06.2014 - 09.2015
- Built and maintained relationships with salon professionals to enhance customer loyalty and retention.
- Developed strong product knowledge to effectively assist customers with their purchasing decisions.
- Conducted in-depth consultations to identify client needs and recommend appropriate products and services.
- Executed promotional events to drive sales while showcasing new product lines and offerings.
- Analyzed sales trends to inform inventory management decisions, optimizing stock levels for peak demand.
- Implemented strategic merchandising techniques that enhanced product visibility and increased foot traffic in-store.
- Assisted in the planning and execution of promotional events, driving brand awareness and customer engagement.
- Coordinated delivery schedules with salons, ensuring timely receipt of products and minimizing inventory issues.
- Conducted product demonstrations for salon professionals, leading to greater understanding and higher sales.
- Identified opportunities for cross-selling complementary products within the salon environment, increasing overall revenue.
- Attended industry trade shows to expand professional networks and keep abreast of emerging market trends.
Rental Account Manager
Ryder Transportation
08.2013 - 05.2014
- Managed rental agreements and customer accounts to ensure compliance with company policies.
- Developed strategic relationships with clients to enhance service delivery and retention.
- Coordinated fleet management and logistics to optimize rental operations and minimize downtime.
- Led cross-functional teams to implement process improvements, enhancing operational efficiency.
- Managed a diverse portfolio of rental accounts, ensuring timely payments and high client satisfaction.
- Developed strong relationships with clients through regular communication, understanding their needs, and providing tailored solutions.
- Analyzed market trends to inform pricing strategies and promote competitive advantage.
Education
B.S. - Business Administration & Marketing
California State University, Fresno
FresnoSkills
- Marketing Strategy & Execution
- Brand Management
- Product Launches
- Cross-Functional Collaboration
- Trade Show & Event Management
- Budgeting & Team Leadership
- Digital Marketing & SEO/SEM
- Campaign Development (Multi-Channel)
- Website & UX Optimization
- Creative Direction & Content Development
- CRM, Analytics, and Marketing Tools
Timeline
Marketing Manager
Aerove LLC.
11.2022 - Current
Marketing Coordinator
Aerove Industries, Inc.
11.2019 - 11.2022
Sales & Showroom Manager
D & L Tile, Inc.
03.2019 - 11.2019
Sales Engineer
Automation Group
09.2018 - 03.2019
Account Executive
Reno Media Group
01.2018 - 09.2018
Account Manager
Sweis, Inc.
02.2017 - 01.2018
Customer Service Representative
Tangram Interiors
10.2015 - 08.2017
Salon Sales Consultant
SalonCentric
06.2014 - 09.2015
Rental Account Manager
Ryder Transportation
08.2013 - 05.2014
B.S. - Business Administration & Marketing
California State University, Fresno
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