Alexandria Lewis
Summary
Results-driven Ad Operations Project Manager with a strong record at Babylist, driving revenue growth to $21M while formulating strategies for ambitious $38M targets. Proven expertise in project management and community engagement, achieving 50% fundraising growth at Children of Shelters. Known for strategic planning and operations management that deliver measurable outcomes and enhance stakeholder satisfaction.
Overview
8
8
years of professional experience
Work History
Ad Operations Project Manager
Babylist
Oakland, CA
01.2022 - Current
- Played a key role in achieving $21M in revenue in 2024 through efficient inventory management initiatives, and supporting the team towards a $38M 2025 revenue goal.
- Implemented a successful market entry plan for the Hello Baby Box program in 2025, resulting in over $1.4M revenue increase for the program.
- Oversees the Hello Baby Box program by collaborating with clients and managing IOs and POs.
- Maintains exceptional customer service, and ensures quality control for Hello Baby Box clients.
- Coordinates cross-functional workflow to maintain adherence to processes and schedules.
- Delivered comprehensive reporting on program outcomes and partnership effectiveness for all Hello Baby Box partners.
Program & Development Director
Children of Shelters
San Francisco, CA
05.2018 - Current
- Increased annual fundraising growth by 50% over five years.
- Directs all activities and financial distribution for three schools, and five shelters.
- Strengthens long-term engagement with diverse stakeholders to ensure consistent financial growth.
- Collaborates on marketing, PR, and social strategy to enhance visibility across the nonprofit sector.
- Facilitates communication among Children of Shelters Board of Directors, donor base, and program partners throughout San Francisco.
Field Marketing Manager
Eclipse Foods
Oakland, CA
09.2020 - 01.2022
- Recruited and trained a team of brand ambassadors to execute field marketing initiatives.
- Coordinated product seeding, brand experiences, and sales support to enhance consumer trials.
- Established and maintained strategic partnerships with major retail locations, brands, individuals, and events.
- Collaborated with sales team to identify market opportunities and drive revenue growth.
- Evaluated activation impacts, optimizing outcomes through analysis.
Studio Manager
SoulCycle
Palo Alto, CA
07.2017 - 04.2018
- Managed operations at Palo Alto location, the 4th highest performing studio.
- Fostered brand-specific culture while establishing new market presence.
- Addressed rider, staff, and instructor concerns using a solution-focused method.
- Initiated community-focused marketing strategies to foster relationships.
- Coordinated cross-department initiatives to deliver impactful collaboration events.
- Facilitated studio team’s professional growth through strategic development initiatives.
Education
B.A. - Criminal Justice & Psychology
The George Washington University
05.2015
Skills
- Project management
- Operational efficiency
- Keen Eye for Details
- Strategic planning
- P&L management
- Performance improvements
- Team Development
- Community engagement
Volunteer Experience
CASA, Court Appointed Special Advocate (2017- 2018)
Ronald McDonald House, Volunteer (2013-2015)
Additional Eperience
Teach for America, Campus Campaign Coordinator (May 2014- May 2015)
Jumpstart, Team Leader (August 2012- August 2014)
Timeline
Ad Operations Project Manager
Babylist
01.2022 - Current
Field Marketing Manager
Eclipse Foods
09.2020 - 01.2022
Program & Development Director
Children of Shelters
05.2018 - Current
Studio Manager
SoulCycle
07.2017 - 04.2018
B.A. - Criminal Justice & Psychology
The George Washington University
Similar Profiles
Cheikh TallCheikh Tall
Picker Packer at BabyListPicker Packer at BabyList
Ashley SommerAshley Sommer
Insurance Billing Specialist at BabyListInsurance Billing Specialist at BabyList
Leah CrosthwaiteLeah Crosthwaite
Commercial Billing Specialist at BabyListCommercial Billing Specialist at BabyList