Alexandria Luttery
Atlanta,GA
Summary
Flexible Copywriter ready to take on varied and diverse writing projects. Skilled at delivering creative storytelling and promotional ad copy. Known for tackling duties with enthusiasm and adept problem-solving. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Freelance Copywriter
Self-Employed
06.2024 - Current
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Blog Writer
Graphite Grind (My Blog)
05.2023 - Current
- Increased website traffic through effective SEO optimization and keyword research for each blog post.
- Utilized various writing styles such as listicles, how-to guides, and in-depth analyses to cater to diverse reader preferences and maintain reader interest.
- Optimized older blog posts with updated information, improved formatting, and fresh visuals to maintain relevancy over time.
- Refined tone of voice guidelines for consistent messaging across all written materials, from blog posts to social media updates.
- Analyzed website analytics to identify popular topics and areas for improvement in future content creation efforts.
Administrative Associate
BOARDWALK CONSULTING
09.2021 - 06.2024
- Updated spreadsheets and databases to track, analyze, and report on performance.
- Coordinated scheduling for meetings and appointments, ensuring optimal use of time and resources.
- Oversaw quarterly email newsletter content using Constant Contact.
- Managed confidential documents, safeguarding company information while maintaining strict adherence to privacy protocols.
- Restocked supplies and submitted purchase orders to maintain stock levels.
Copywriting Student
THE COPY POSSE
01.2024 - 03.2024
- Wrote an entire sales funnel of copy samples for an interior design company
- Learned the psychological triggers needed to capture customer attention
- Critiqued my peer's copy samples and advised them on the best ways to improve it
- Used effective storytelling and positioning to best reflect the brand mission and values
- Received my Launch Pad Season 5 Copywriting Certification
Education
Bachelor of Arts - Astronomy
Bennington College
Bennington05.2021
Skills
Copywriting
Copyediting
Creative Storytelling
Content Writing
SEO
Proofreading
Consistent Brand Messaging
Sales Pages
Websites
Locations
ATLANTA, GA
Certification
- Copywriter License, The Copy Posse Launch Pad - January '24 - March '24
Timeline
Freelance Copywriter
Self-Employed
06.2024 - Current
Copywriting Student
THE COPY POSSE
01.2024 - 03.2024
Blog Writer
Graphite Grind (My Blog)
05.2023 - Current
Administrative Associate
BOARDWALK CONSULTING
09.2021 - 06.2024
Bachelor of Arts - Astronomy
Bennington College