Hi, I’m
Alexandria N. Davis
Summary
Advertising professional with comprehensive experience in ad operations and campaign management. Proven track record of enhancing ad performance and resolving technical challenges. Team-oriented with focus on collaboration and flexibility, ensuring reliable and adaptive support.
Overview
9
years of professional experience
Work History
EssenceMediacom
Ad Operations-Senior Analyst
09.2021 - Current
Job overview
- Maintained consistent communication with clients throughout the lifecycle of their ad campaigns, addressing concerns or inquiries promptly to foster long-lasting partnerships.
- Improved company efficiency with the development of key performance indicators and tracking metrics.
- Optimized project management, resulting in timely deliverables and improved client satisfaction rates.
- Optimized ad campaigns by analyzing performance data and implementing strategic adjustments.
- Provided training sessions for junior team members on best practices in digital advertising operations management, contributing to overall team development and knowledge sharing efforts.
- Provided technical support for troubleshooting analytics and reporting issues.
- Collaborated with cross-functional teams to identify areas of improvement, leading to increased operational effectiveness.
Tribune Publishing
Campaign Specialist
11.2019 - 08.2021
Job overview
- Processed digital advertisement insertion orders & maintained clear communication with sales team
- Participates as the ADOPS expert on conference calls for clientele with a digital advertising spend of $60k or more
- Accurately processed contracted, internal transfer, and credit card billing methods for advertising campaigns
- Acts as main point of contact and trafficker for in-read video campaigns
- Acts as vendor main point of contact for complex ad trafficking
- Acts as subject matter expert troubleshooting billing issues, under delivery, key value targeting, & broken ads daily
- Regularly implements 3rd party ad tags, tracking pixels, and click tags
- Provide detailed optimization plans to ensure full completion of campaign KPIs
Tribune Publishing
Inbound Advertising Representative
07.2017 - 11.2019
Job overview
- Interact with various internal departments to conduct client requirements such as scheduling advertising
- Meet/exceed call, email, and sales activity metrics to ensure client engagement and retention
- Upselling and bundling appropriate digital recruitment solutions to drive incremental revenue
- Placed $70K in revenue per period
- Quickly toggle between applications & confidently navigate multiple ad order entry systems
- Identified process efficiencies to improve client retention, turnaround time, and revenue growth
Style Chicago
Digital Marketing Intern
08.2016 - 07.2017
Job overview
- Assisted in site maintenance and content review
- Proficient in using Marketing 360 and Accelo to manage tasks contact and call histories
- Developed targeted content for social media platforms, including Pinterest, Facebook, Instagram, and Twitter
- Developed new partnerships and maintained strong industry relationships
- Planned and set-up at various trade shows and events
- Drove customer interaction across social media, blog, and website posts to fuel digital marketing initiatives
Columbia College
Graduate Assistant (Digital Marketing)
09.2015 - 12.2016
Job overview
- Performed a variety of administrative tasks including preparation of PowerPoint presentations, data entry and analysis, website development, and collating marketing materials
- Educated undergraduate students on how to manage social media accounts, and how to produce content for websites
- Assisted in grading student work, quizzes, and exams while also leading a discussion section for over 80 undergraduate students
- Responding to and evaluating student responses in Moodle discussions or social media platforms
- Oversaw students in group settings and offered academic guidance
Education
COLUMBIA COLLEGEChicago, IL
MBA from Journalism
05.2017
KENTUCKY STATE UNIVERSITYFrankfort, KY
BA from Mass Communication
05.2015
Skills
- Google Ad Manager
- Client management
- Campaign management
- Performance monitoring
- Google Analytics
- Microsoft Office
- Data tracking and Analysis
- Email Marketing
- Deadline oriented
- Performance reporting
- Optimization strategies
- Ad trafficking
Timeline
Ad Operations-Senior Analyst
EssenceMediacom
09.2021 - Current
Campaign Specialist
Tribune Publishing
11.2019 - 08.2021
Inbound Advertising Representative
Tribune Publishing
07.2017 - 11.2019
Digital Marketing Intern
Style Chicago
08.2016 - 07.2017
Graduate Assistant (Digital Marketing)
Columbia College
09.2015 - 12.2016
KENTUCKY STATE UNIVERSITY
BA from Mass Communication
COLUMBIA COLLEGE
MBA from Journalism
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