Alexandria Smilie
Dallas,TX
Summary
Skilled in transforming any space into compelling, innovative, well-organized environments. Proven ability in conceptualizing and implementing effective visual merchandising strategies that drive sales and enhance brand image. Strong understanding of space utilization, product placement, and inventory control. Noted for creativity, leadership skills, and capacity to deliver projects on time.
Overview
4
4
years of professional experience
Work History
Senior Visual Merchandising Specialist
J.C. Penney (Beauty)
Dallas
2023.06 - Current
- Worked closely with the Senior Visual Merchandising Manager to execute Beauty projects across areas such as marketing endeavors, graphic design tasks, store grand openings, brand/product launches, and the construction of fixtures.
- Reformatted and maintained digital Planograms using Adobe Creative Suite for Beauty and Salon categories in 600+ stores, effectively communicating assortments.
- Conducted monthly store visits to manually establish the proposed assortment layouts for new product launches, while also being responsible for capturing professional-quality set photography.
- Established systems for stores to effectively manage graphic records and ensure smooth operations during each SET week.
- Managed the verification, organization, and maintenance of the official Fixture by Door Chart for each of our 606 Beauty doors based on specific Beauty categories and individual store maps.
- Collaborate with partners to ensure seamless communication of changes in fixtures or allocations.
- Streamlined communication and organization of official Beauty and Salon due dates for SET weeks, ensuring efficient coordination with corresponding teams.
- Serving as the key liaison between stores, utilizing strong communication skills to facilitate efficient resolution of concerns.
- Supported numerous teams in successfully implementing various merchandising campaigns based on the dynamic trends and forecasts within the Beauty industry.
Executive Small Business Assistant
Fayetteville’s Funky Flea Market
Fayetteville , AR
2021.01 - 2022.06
- Utilized strategic sourcing techniques to acquire vintage items and performed comprehensive research on product values to establish competitive price points at our warehouse.
- Utilized different social media platforms (Tik Tok [@ffy479], Instagram [@ffy479)/(@yasgursvintage], Facebook) to create and direct captivating content, leading to a boost in our store's sales and attracting new target audiences.
- Developed strategies to manage budgeting, scheduling, destination selection and organization system for sourcing trips.
- Diligently monitored and updated a detailed record of available products through the use of the Ricochet Software whilst personally labeling each price tag.
- Precisely selected and applied the right cleaning products after conducting detailed product research, resulting in immaculately cleaned and prepared merchandise.
- Responsible for arranging and stocking new drops in an attractive and easily accessible layout with a focus on maximizing sales potential.
Education
Bachelor of Science - Apparel Merchandising and Product Development
University of Arkansas
Fayetteville, AR05.2022
Skills
- Microsoft Software - Word, PowerPoint, Outlook + Excel
- Adobe Software - Illustrator, InDesign + Photoshop
- Problem Solving + Creativity
- Organization, Clean + Visual Aesthetics
- Customer Service + Experience
References
References available upon request.
Timeline
Senior Visual Merchandising Specialist
J.C. Penney (Beauty)
2023.06 - Current
Executive Small Business Assistant
Fayetteville’s Funky Flea Market
2021.01 - 2022.06
Bachelor of Science - Apparel Merchandising and Product Development
University of Arkansas
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