Alexandria Smith
Cedar Rapids,IA
Summary
Dynamic e-commerce and CPG manager with a proven track record at Claire's, enhancing online sales and visibility by 45%. Expert in data analytics and cross-functional collaboration, I've led high-impact campaigns and optimizations that significantly outperformed sales forecasts. Achievements include a 5X ROI on a $3M advertising budget and a 607% increase in product reviews, showcasing market success and customer engagement.
Overview
5
5
years of professional experience
Work History
Sales and E-Commerce Marketplace Manager
Claire's
05.2024 - Current
- Promoted to manage Walmart Marketplace for North America and Canada within six months
- Drive strategy on Walmart Marketplace by managing P&L, optimizing campaigns, coordinating promotions, and leading key initiatives for tent-pole events
- Lead cross-functional teams in delivering optimized content for new CPG product launches, driving a 22% increase in sales compared to previous launches. Enhancing Walmart 1P and 3P content quality by 45%, boosting sales and online visibility
- Analyze retailer reporting and performance metrics to deliver actionable insights that improve the customer experience and increase engagement on Claire’s PDPs
- Manage Amazon and Walmart Marketplace orders, ensuring seamless inventory flow and on-time delivery, leading to significant operational efficiency improvements
Marketing Consultant
Sinclair Inc.
11.2023 - 05.2024
- Achieved revenue forecasts within 2% by using in-house sales tools and data-driven business plans tailored to individual objectives
- Led dynamic marketing campaigns for diverse clients, conducting business reviews to ensure alignment with objectives and consistently surpassing expectations
- Analyzed sales data to make strategic adjustments, boosting campaign performance, capturing market opportunities, and integrating customer feedback for ongoing improvements
Assistant Marketing Manager
NBG Home, B2B E-Commerce Home Décor Company
05.2022 - 10.2023
- Promoted to build and execute performance marketing and social media campaigns, deploy a holistic review seeding strategy, and conduct all digital analytics and corresponding reporting
- Conceptualize and launch highly targeted campaigns to drive customer acquisition and repeat purchases, resulting in an 18% increase in engagement and 23% sales growth
- Manage and track a $3M advertising budget at key retailers, Amazon, Wayfair, and Walmart, delivering incremental sales growth and 5X ROI
Digital Shelf Analyst
NBG Home, B2B E-Commerce Home Décor Company
11.2021 - 05.2022
- Developed and refined KPIs and framework aligned with content benchmarks to retailer standards resulting in improved enterprise digital shelf score by 600bps
- Created and executed a comprehensive review seeding strategy to maximize product visibility and drive sales in the digital marketplace by increasing product review counts by 607%
- Analyzed and reported monthly performance metrics for online product pages
Stamats
Digital Project Manager
05.2020 - 10.2021
- Managed digital marketing, digital analytics, and website projects for six tertiary education institutions across the United States
- Executed campaign performance analysis to optimize customer investment and determine next steps to fuel client success
- Lead all aspects of the project including deliverable execution, capacity planning, resource allocation, project documentation, and client interactions
- Addressed and resolved project risks to ensure client satisfaction and completion
of deliverables
Marketing And Communications Intern
Pretty Lane Beauty Boutique
12.2019 - 05.2020
- Enhanced and crafted compelling, interactive marketing content for social media platforms, blogs, and email marketing campaigns to drive engagement and brand awareness
- Executed targeted marketing strategies on LinkedIn and Instagram to promote wholesale services to diverse cosmetic brands, resulting in increased brand visibility and customer acquisition
- Spearheaded successful onboarding of two new wholesalers within initial month of joining Pretty Lane, bolstering company's distribution network and fostering business growth
Education
B.A. - Journalism and Mass Communications
University of Iowa
Iowa City, IA05.2020
Skills
E-commerce Platform Management
Data Analytics
Digital Merchandising
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Cross-Functional Collaboration
Inventory and Supply Chain Management
Customer Journey Optimization
Budget and P&L Management
Online Advertising
Competitor Analysis
Verbal & Written Communication
Timeline
Sales and E-Commerce Marketplace Manager
Claire's
05.2024 - Current
Marketing Consultant
Sinclair Inc.
11.2023 - 05.2024
Assistant Marketing Manager
NBG Home, B2B E-Commerce Home Décor Company
05.2022 - 10.2023
Digital Shelf Analyst
NBG Home, B2B E-Commerce Home Décor Company
11.2021 - 05.2022
Stamats
Digital Project Manager
05.2020 - 10.2021
Marketing And Communications Intern
Pretty Lane Beauty Boutique
12.2019 - 05.2020
B.A. - Journalism and Mass Communications
University of Iowa
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