Alexandro Velazquez
Marketing Coordinator
San Diego,CA
Summary
Results-driven and detail-oriented Marketing Professional with a proven track record as a Marketing Coordinator at Cannacraft and a Team Manager in the cannabis industry. Possessing a wealth of experience in project management, retail merchandising, and digital marketing, I am eager to leverage my skills to contribute effectively to a dynamic team.
My expertise lies in managing projects and redesigns, collaborating closely with retailers to optimize merchandising strategies, and creating compelling promotional graphics for digital and social media platforms. Proficient in utilizing tools such as Asana and Slack, I ensure seamless communication and project execution. Led and coordinated the expediting team to ensure efficient flow of inventory, restocking, and fulfillment of customer orders in a high-volume dispensary environment. Maintained accurate records and collaborated with sales and inventory teams to streamline operations and optimize customer experience.
Overview
5
5
years of professional experience
2025
2025
years of post-secondary education
3
3
Languages
Work History
Team Lead/Marketing Assistant
Sessions by the Bay
03.2025 - Current
- Ensured compliance with industry standards and regulations.
- Set achievable goals for the team while monitoring progress towards them daily.
- Conducted research on competitors' activities and products to inform strategic decisions.
- Participated in brainstorming sessions to generate ideas for new products or services.
- Assisted in creating presentations for clients outlining proposed solutions.
- Conducted market research to identify consumer trends and preferences.
- Identified areas for improvement within existing processes and procedures.
- Actively participated in cross-functional meetings to discuss current projects.
Marketing Coordinator
CannaCraft
12.2022 - 03.2024
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
- Demonstrated project management skills by overseeing and implementing various projects and redesign initiatives, ensuring timely completion and high-quality outcomes.
- Collaborated closely with retailers to enhance retail merchandising strategies, fostering strong relationships and optimizing product visibility.
- Produced and distributed promotional graphics to retailers, leveraging digital web assets and social media platforms to effectively promote deals and increase brand visibility.
- Utilized project management tools such as Asana and communication platform Slack to streamline workflows, enhance team collaboration, and ensure project deadlines were met.
- Possess basic proficiency in Adobe Illustrator and Photoshop, contributing to the creation of visually appealing and engaging marketing materials.
- Played a key role in content creation by writing SEO-optimized blogs, contributing to the company's online presence and search engine visibility.
- Tracked and reported on marketing campaign responses.
- Optimized email campaigns to increase open and click-through rates.
- Updated our different websites using Drupal, ensuring accurate and up-to-date information for a seamless online user experience.
Lead Expediter
March And Ash
02.2020 - 12.2022
- Generated solutions to invoice issues, vendor errors
- Received and assessed materials shipments, evaluating deliveries for quality and checking against invoice.
- Work closely with the inventory team to ensure paperwork is all correctly manifested so it can be ready to be moved to the floor.
- Lead a team that carries out day-day-day duties accurately and efficiently.
- Work closely with Event Coordinator and Vendor Relations Manager on upcoming events and promotions to ensure product and merchandise is ready to move.
- Help coordinate promotions to run accordingly based on the inventory on hand.
- Maintain accurate and relevant administrative records such as invoices and metrc
- Maintain all spreadsheets up to date and filled out correctly ex. (Inventory adjust logs, damages logs, Check in tracker)
- Stay up to date with Slack chats and emails.
- Manage team schedules.
- Dispose of product correctly using the damage guidelines set forth.
- Strategic inventory offloading on product not selling, nearing expiration and new product changes.
- Ensure all products are compliant with State Laws while intaking the product.
Education
Marketing
San Diego Mesa College
Skills
Branding
Relationship Building
Database Management
Marketing
Email Blasts and Newsletters
Strategic Planning
Campaign Development
Content Writing
Digital Marketing
Project Management
SEO Optimization
Workflow Coordination
Trade Shows and Events
Product Launches
Adobe Creative Suite
Website Management
Social Media
Excellent communication and Vocal
Ability to multi-task
Microsoft and POS systems
Inventory Management
Staff Training
Team Leadership
Records Organization and Management
SOP coordination
Production Control
Work Order Management
Process facilitation
Timeline
Team Lead/Marketing Assistant
Sessions by the Bay
03.2025 - Current
Marketing Coordinator
CannaCraft
12.2022 - 03.2024
Lead Expediter
March And Ash
02.2020 - 12.2022
Marketing
San Diego Mesa College