Alex Brun

• Led a full corporate rebrand including website, positioning, and marketing strategy, increasing inbound lead generation by over 1,000% and significantly expanding the commercial pipeline.

• Directed commercial strategy for a nutraceutical contract manufacturing organization (CMO/CDMO) serving supplement brands and private-label clients across North America.

• Built and managed key strategic accounts, strengthening relationships with major customers and partners while driving new business development and long-term contract growth.

• Developed pricing models, proposals, and commercial structures for manufacturing and co-packing partnerships to ensure profitable and scalable growth.

• Worked cross-functionally with operations, quality, R&D, and supply chain teams to align commercial commitments with manufacturing capacity and margin objectives.

• Played a leadership role in the implementation and integration of a new ERP system, coordinating cross-departmental processes across sales, finance, operations, and customer service.

• Represented the company at major industry events and trade shows, strengthening market visibility and expanding the company’s commercial network.

• Analyzed market trends, customer needs, and competitive positioning to identify growth opportunities and guide strategic decision-making.

• Built and scaled the U.S. Customer Success organization from the ground up, implementing processes focused on accelerating time-to-value, improving retention, and driving customer expansion.

• Recruited, trained, and mentored a high-performing Customer Success team, establishing a culture centered on customer outcomes and long-term account growth.

• Partnered closely with Sales leadership to develop enablement programs, training, and go-to-market strategies that helped drive 365% ARR growth in the U.S. market in 2021, making it the company’s fastest-growing region.

• Managed a portfolio of 40+ strategic enterprise accounts representing approximately 40% of total company ARR, maintaining executive relationships and ensuring long-term customer success.

• Led expansion initiatives across key enterprise clients, achieving over 150% Net Revenue Retention (NRR) through upsells, renewals, and strategic account development.

• Worked cross-functionally with Product, Marketing, and Sales teams to align customer feedback, improve product adoption, and strengthen the company’s overall customer lifecycle strategy.

• Built and scaled a global Customer Success organization across North America and Europe, establishing processes focused on customer retention, expansion, and long-term account value.

• Led a team of Customer Success Managers and technical specialists organized by industry verticals, supporting enterprise clients across multiple markets.

• Managed a portfolio of 20+ enterprise accounts representing $2.5M in ARR, maintaining executive relationships and driving 110%+ Net Revenue Retention.

• Partnered closely with Product leadership to translate customer feedback into platform improvements, strengthening adoption and long-term customer value.

• Developed trusted relationships with executive stakeholders across industries including banking, insurance, manufacturing, and pharmaceuticals.

• Served as an internal strategic marketing partner for the Americas region, supporting teams across the United States, Mexico, Canada, and Brazil.

• Developed market-specific marketing strategies tailored to regional customer behavior, regulatory environments, and competitive landscapes.

• Led initiatives that tripled the size of the customer database in Mexico within three months by improving lead generation and digital marketing performance.

• Managed the technical rollout and implementation of a new CRM platform, enabling improved lead management and customer lifecycle tracking across multiple markets.

• Prepared and presented regional marketing performance reviews to executive leadership, analyzing KPIs and identifying opportunities to improve campaign effectiveness and market growth.

• Contributed to the development of after-sales digital marketing and CRM strategies, with a focus on improving engagement with younger customer segments, particularly Millennials.

• Managed the creation of a national campaign and marketing template library designed to support Mercedes-Benz dealerships across the United States and improve campaign consistency.

• Awarded recognition in the Daimler “Incubator” innovation program for proposing initiatives focused on increasing customer retention and lifetime value.

• Conducted market research and customer behavior analysis to identify purchasing trends, preferences, and opportunities to strengthen brand loyalty.

• Produced competitive intelligence reports and managed mystery shopping initiatives to evaluate competitor strategies and benchmark customer experience.

• Co-founded and led an investment initiative focused on socially responsible companies, with a commitment to donate 25% of profits to charitable organizations.

• Built and managed a 15-member team, organizing investment research and monthly initiatives aligned with quarterly performance objectives.

• Reached the final round of the French National Pitch Contest for Young Entrepreneurs, recognizing the project’s innovative investment model.

• Organized industry events and partnerships with major publicly traded companies, including Air Liquide, to promote the initiative and expand its professional network.

• Optimized the company’s CRM database and segmentation strategy to improve communication with both existing and prospective customers.

• Conducted market and demographic analysis to identify target customer segments and improve campaign targeting and engagement.

• Developed and managed strategic partnerships with companies including Groupon, Volkswagen, and Mercedes-Benz to expand marketing reach and customer acquisition channels.