Summary
Overview
Work History
Skills
Timeline
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ALEXIA ARAGON

Temple,TX

Summary

Adept at elevating brand visibility, I boosted website traffic by 30% MoM at Publishing.com through expert SEO and content strategy. My collaborative skills and proficiency in Google Analytics and creative writing have consistently enhanced digital presence and engagement across platforms.

Overview

7
7
years of professional experience

Work History

Digital Content Writer

Publishing.com
06.2024 - Current
  • Created engaging and SEO-optimized content for various platforms increasing website traffic by 30% MoM.
  • Managed an organized editorial calendar that efficiently tracked upcoming deadlines and project progress.
  • Implemented keyword strategies that improved organic search performance and increased website visibility.
  • Monitored digital content performance metrics regularly, adjusting strategy accordingly for optimal results.
  • Developed a consistent brand voice for the company through well-crafted digital content (blog and social media), which contributed to an increase in online presence.

Content Writer

Metric Marketing
10.2022 - 09.2024
  • Revamped outdated website content with updated, SEO-friendly material, substantially increasing organic traffic
  • Composed and published compelling ad copy, social media content, and blog articles for a diverse portfolio of clients
  • Collaborated seamlessly with editors and senior content management professionals to ensure delivery of high-quality content

Marketing Coordinator

ChurchSpring
08.2022 - 11.2023

Successfully created and managed email campaigns that yielded significant results, as evidenced by a YOY analysis

  • Achieved a 1524% increase in Click-Through Rate (CTR), a 91% increase in Open Rate (OR), and an 89% boost in overall sales within the first month of tenure
  • Skillfully produced website content, advertising copy, blogs, and other written materials
  • Elevated Google search ranking by 30 positions with the publication of inaugural blog
  • Developed social media strategy, processes, and implemented efficient and effective content
  • Conducted regular site health audits to ensure proper functionality and continued growth

Account Coordinator

Rocket Hog
08.2022 - 09.2023
  • Acted as the primary point of contact for clients, guiding them through the development, execution, and advisory phases during projects
  • Ensured the accurate inclusion of data and documentation in reports while overseeing the scheduling and agenda for upcoming meetings
  • Took the initiative to identify and present opportunities for process enhancement to management, actively participating in defining, planning, and implementing solutions

Customer Success Specialist

ChurchSpring
04.2022 - 08.2022
  • Spearheaded onboarding processes, meticulously aligning their expectations and objectives to reduce churn rates proactively
  • Effectively conveyed client concerns and feedback to ensure seamless collaboration and problem resolution
  • Maintained open lines of communication and nurturing professional relationships with clients

Licensed Sales Agent

HealthPlanOne
05.2021 - 11.2021
  • Maintained active retention and provided ongoing support to over 60+ clients
  • Expanded client base through targeted marketing efforts and participation in community events.

Benefits Advisor

Everise/C3
11.2019 - 05.2021
  • Consistently outperformed monthly sales goals, while maintaining strict adherence to CMS-compliant application processes

Licensed Sales Agent

Teletech
04.2019 - 11.2019
  • Conducted in-depth needs analyses, prioritizing education throughout the decision-making process

Loan Manager

Temple College Foundation
03.2018 - 04.2019
  • Successfully managed multiple loan applications and client interactions simultaneously, while maintaining precise records

Skills

  • Creative Writing
  • Keyword Research
  • Content Strategy
  • WordPress Management
  • Google Analytics
  • Conversion Rate Optimization
  • SEO Efficiency
  • Email Marketing

Timeline

Digital Content Writer

Publishing.com
06.2024 - Current

Content Writer

Metric Marketing
10.2022 - 09.2024

Marketing Coordinator

ChurchSpring
08.2022 - 11.2023

Account Coordinator

Rocket Hog
08.2022 - 09.2023

Customer Success Specialist

ChurchSpring
04.2022 - 08.2022

Licensed Sales Agent

HealthPlanOne
05.2021 - 11.2021

Benefits Advisor

Everise/C3
11.2019 - 05.2021

Licensed Sales Agent

Teletech
04.2019 - 11.2019

Loan Manager

Temple College Foundation
03.2018 - 04.2019
ALEXIA ARAGON