Summary
Overview
Work History
Education
Skills
Timeline
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Alexia Barwick

Alexia Barwick

Farmers Branch

Summary

Dynamic marketing and sales leader with multi-practice experience in medspa and plastic surgery portfolios, skilled at managing multi-location operations and driving revenue through strategic marketing and sales initiatives. Adept at building client engagement, optimizing workflows, and leading cross-functional teams to deliver measurable results. Known for understanding what practices value and designing strategies that help them succeed while achieving growth and operational excellence.

Overview

3
3
years of professional experience

Work History

Sales & Marketing

GVO Holdings
Dallas
08.2022 - 01.2025
  • Spearheaded marketing initiatives for multiple med spa and plastic surgery practices, enhancing brand visibility through interactive email campaigns, SMS marketing, and strategic partnerships.
  • Engaged in direct client outreach and fostered long term business relationships, effectively converting leads into confirmed bookings for all practices.
  • Coordinated large-scale promotional events for multiple locations, achieving a 200% increase in sales relative to previous records.
  • Integrated innovative software solutions and lead generation tools, improving pipeline management and enhancing overall client retention rates.
  • Designed and implemented standardized sales call protocols and a CRM system for teams across multiple practices, streamlining outreach, tracking performance, and driving a high volume of appointment bookings.

Head of Marketing & Operations

Upkeep Med Spa
Remote
01.2025 - Current
  • Led operations, marketing, sales management, and HR duties across multiple locations, ensuring consistent growth and operational excellence.
  • Engineered marketing campaign that boosted revenue 284%.
  • Introduced new financing options and comprehensive staff training programs, driving $396K+ in incremental sales.
  • Independently scouted, launched, and managed new practice locations, overseeing permitting, hiring, and regulatory compliance.
  • Created viral digital campaigns exceeding IM views, increasing website traffic by 558% and enhancing brand visibility.
  • Developed SOPs and implemented initiatives that produced 500+ bookings in under a month.
  • Streamlined procurement and medical supply processes, and coordinated company-wide provider training programs to enhance operational efficiency.

Education

Texas Tech University

Skills

  • Multi-Practice Management
  • Event Planning & Promotions
  • Negotiation & Pricing Strategy
  • Extensive EMR Knowledge
  • Social Media & Digital Marketing
  • Lead Generation
  • Client Acquisition
  • Retention
  • Sales Growth
  • Team Leadership
  • Strategic Thinking
  • Problem Solving

Timeline

Head of Marketing & Operations

Upkeep Med Spa
01.2025 - Current

Sales & Marketing

GVO Holdings
08.2022 - 01.2025

Texas Tech University

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