Alexia Gingras
Dallas,TX
Summary
With over 7 years of experience in the hospitality industry, I have developed expertise in event planning, revenue growth, group sales, customer service, and leadership. My ability to deliver exceptional and memorable experiences for guests, combined with a passion for continuous learning and embracing new challenges, allows me to contribute to the success and growth of both the company and its team.
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Overview
6
6
years of professional experience
Work History
Senior Group Sales Manager
Hotel Swexan
07.2023 - Current
- Overseeing all corporate group accounts and supporting social group clients, driving over $3.5 million in annual revenue.
- Developed and executed group sales strategies to exceed hotel revenue targets, with a focus on driving mid-week corporate group bookings and social events.
- Leading the Daily Business Review, setting pricing strategies for all inquiries and providing guidance to sales and catering associates on rate decisions.
- Mentor and train junior sales and event staff, offering guidance on best practices for client management, sales techniques, and event service execution.
- Leading negotiations for group contracts, pricing, and terms, ensuring maximum profitability while maintaining strong client relationships.
- Collaborated with the marketing and events team to design tailored packages and create compelling proposals for potential clients.
- Overseeing daily revenue management activities, including rate adjustments, inventory control, and forecasting to maximize profitability.
- Analyze market trends, and booking patterns to create accurate revenue forecasts, guiding budgeting and decision-making processes.
- Implementing best practices in inventory management resulting in Hotel sellouts
- Worked closely with the operations team to ensure flawless execution of all booked events, from check-in to check-out.
- Mentored and trained junior sales & event staff, providing guidance on client management and sales event services best practices
Associate Director of Conference & Audio Visual
Hotel ZAZA
01.2023 - 06.2023
- Led teams of up to 10 personnel, supervising daily performance as well as training and improvement plans.
- Supported sales team with group inquiries and attended site visits
- Created and implemented AV departmental procedures and standards across the brand
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Managed Audio Visual sales, rentals & staff across locations
- Prepared Audio Visual proposals for corporate and social events
- Managed vendor relationships for sub-rental and labor services
- Oversaw the banquet conference setup and AV equipment install
- Executed client consultations to determine audio-visual needs for events.
Associate Director of Conference & Business
Hotel ZAZA
03.2022 - 03.2023
- Led a team of 5 conference services personnel, overseeing event coordination across all 4 ZAZA properties to ensure consistency and exceptional service.
- Coordinated group contract turnover and distributed tasks efficiently among team members to ensure seamless execution.
- Prepared and delivered detailed Banquet Event Orders (BEOs) and resumes on schedule, ensuring all event details were meticulously documented.
- Trained and supervised both departmental and third-party personnel to align with ZAZA Hospitality’s standards and policies.
- Executed contractual obligations for rehearsal and event day coordination, ensuring a smooth and timely event experience for clients.
- Managed daily conference service operations, including BEO preparation, resume creation, billing, and overall event logistics.
- Developed and implemented a comprehensive training guide for the conference services team, enhancing operational efficiency and service quality.
- Increased food and beverage revenue by actively suggesting and upselling catering menu items during client meetings and event planning.
- Conducted site tours at all ZAZA locations for group and corporate rate account clients, showcasing facilities and event capabilities.
- Track and report on KPIs, including room nights, ADR, RevPAR, and occupancy rates, to optimize pricing and inventory strategies for corporate clients.
- Conduct regular business reviews with key clients, analyzing program performance and identifying opportunities for improvement or additional services.
- Work with the Revenue Management team to ensure accurate forecasting for business travel bookings and group events
- Negotiated corporate rate agreements and managed existing accounts across multiple locations, ensuring competitive pricing and long-term client retention.
- Provided ongoing training and mentorship to junior sales staff, developing their skills in client management, sales techniques, and event execution.
Senior Sales Manager
Hotel ZAZA
11.2021 - 06.2022
- Contracted corporate room blocks with function space and social room blocks for both ZAZA properties in Museum District and Memorial City, driving occupancy and revenue growth.
- Supported the turnover process for definite group bookings, ensuring smooth transition from sales to operations.
- Participated in weekly group sales meetings, reviewing tentative, prospective, and new business to strategize for future growth.
- Managed transient rate accounts and nurtured client relationships across multiple locations, ensuring high levels of satisfaction and repeat business.
- Conducted site tours for group and transient account clients, presenting tailored offerings and securing bookings.
- Built and maintained strong relationships with corporate and social event planners to drive future business and maintain a steady pipeline.
- Negotiated and secured new corporate rate agreements, ensuring competitive pricing while maintaining profitability.
- Managed the Request for Proposals (RFP) process for corporate rate agreements, ensuring timely and accurate submissions.
- Oversaw the creation and loading of transient account rate codes into the GDS (Global Distribution System) to support seamless reservation processes.
- Achieved and exceeded monthly group sales goals, consistently driving new business and enhancing profitability.
- Met and surpassed transient ADR and revenue goals, maximizing hotel yield and occupancy through strategic pricing.
- Maintained active contact with clients to ensure satisfaction, promote profitable offerings, and generate repeat business.
- Cultivated and secured new customer relationships, consistently achieving sales goals and service targets.
- Collaborated with upper management to identify areas for continuous improvement, contributing to the achievement of team goals.
- Managed key accounts, ensuring retention and expansion of existing relationships while growing the share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy, business planning, and relationship management.
Conference Services Manager
Hotel ZaZa Museum District
09.2018 - 11.2021
- Provided comprehensive conference services support across all four ZAZA locations, ensuring seamless execution of events and client satisfaction.
- Manage and coordinate all aspects of conference and event operations, ensuring successful execution of over many high-profile events annually, with total revenue exceeding $8 million.
- Collaborated with the Sales team to convert group leads into booked events, ensuring clear communication of client needs and aligning event logistics with client expectations.
- Develop detailed event proposals and contracts, including room setups, F&B requirements, A/V needs, and special requests, ensuring all elements are clearly communicated and executed.
- Lead on-site coordination, overseeing all departments (catering, AV, housekeeping, security) to ensure seamless client experience and flawless event delivery.
- Conducted site inspections for prospective clients, showcasing facilities and discussing event requirements to ensure the hotel meets their needs and exceeds expectations.
- Monitored and managed event budgets, working with clients to stay within budgetary constraints while delivering high-quality service and meeting revenue goals.
- Trained and mentored junior event staff, ensuring they are equipped with the necessary tools, knowledge, and customer service skills to execute successful events.
- Handled client feedback and post-event follow-ups to ensure satisfaction and secure repeat business
Education
Broadcast Journalism
University of North Texas
Denton, TXIntegrated Communications
University of Houston
Houston, TXSkills
- Maximizing Revenue
- Implementing new revenue streams
- Event Planning
- Group Sales
- Customer Retention
- Team Leadership
- Training and Onboarding
- Process Improvement
Timeline
Senior Group Sales Manager
Hotel Swexan
07.2023 - Current
Associate Director of Conference & Audio Visual
Hotel ZAZA
01.2023 - 06.2023
Associate Director of Conference & Business
Hotel ZAZA
03.2022 - 03.2023
Senior Sales Manager
Hotel ZAZA
11.2021 - 06.2022
Conference Services Manager
Hotel ZaZa Museum District
09.2018 - 11.2021
Broadcast Journalism
University of North Texas
Integrated Communications
University of Houston
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