Alexia Williams

Results-oriented marketing professional with experience in customer service, fashion operations, and public relations. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments. Demonstrated success in improving guest satisfaction and streamlining procedures. Able to make quick decisions under pressure, ensuring smooth hotel operations and high levels of guest satisfaction.

• Meta Social Media Marketing
• Management of Fashion and Luxury Companies
• Digital Marketing

Advertising Management, Hampton University – Hampton, Virginia October 2022

• Research Analysis & Media Plan – Amazon Advertising Pitch
• Demonstrated proficiency in Amazon targeting and ad products through insightful pitches, tailored to client needs.

Black Retail Action Group Marketing, Outreach, and Promotions Chair July 2022 – May 2023

• Orchestrated and executed comprehensive social media, communications, public relations, outreach, and event activities, achieving a 40% growth in online visibility
• Provide creative direction for photoshoots, ensuring alignment with brand aesthetics, style guidelines, and the overall creative vision
• Generated impactful web content, leading to a 25% increase in new member recruitment and engagement on BRAG's Instagram and TikTok accounts

Hampton University’s Caribbean Pre-Alumni Council Social Media Director July 2022 – May 2023

• Developed and curated engaging content for CPAC’s social media platforms, resulting in a 35% growth in followers
• Assisted in the creation and editing of video and photo content, contributing to a 20% increase in content engagement
• Managed the organization’s social media content and visibility, achieving a 30% increase in online presence

The Wise Org Social Media Team Member August 2021 - May 2022

• Optimized the organization's social media goals to raise awareness of mental health among college students by 25%
• Create and curate the organization's social media content, increasing engagement by 30%
• Manage the company's social media visibility, aiming for a 20% increase in overall reach

American Marketing Association Member August 2019 – May 2023

• Attended seminars, webinars, and conferences organized by the chapter to enhance marketing knowledge and skills, staying abreast of industry advancements.