Alexine Siwy
Denver,CO
Summary
Mission-driven social media strategist with 4+ years of experience growing and leading Catholic brands across Instagram, TikTok, Facebook, and LinkedIn. Scaled audiences to 720K+ followers and led content strategies that drove a 195% growth in engagement and 52% follower growth in one year. Passionate about helping people grow in prayer and faith through creative storytelling, copywriting, and campaign execution.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
FOCUS Missions Foundation
Golden, CO
06.2024 - Current
- Managed and developed social media strategy for a global Catholic nonprofit with 720K+ followers across Instagram, Facebook, LinkedIn, X, and TikTok, including an Instagram account with 239k+ followers.
- Boosted total IG engagement by 108%, engagement rate by 36%, increased average likes per post from 3k to 8k, achieved 42.6M Instagram presence impressions (159% increase), and increased followers by 77k.
- Boosted Facebook engagement by 63.5% and LinkedIn update engagement by 85.8%.
- Designed six viral Instagram posts with over 1 million views and over 100,000 likes each.
- Drove over 5,200 automated DM conversations through CTAs using ManyChat and Linktree.
- Contributed to 2,800% growth of followers, and 144.1% growth in engagement rate on TikTok.
- Led creative strategy and execution for 8 major ad campaigns and ran The SEEK Podcast, collaborating with Catholic influencers and speakers.
- Managed collaborations with top brands (e.g., Life Teen, Eucharistic Revival, Castletown Media, and Franciscan Friars of the Renewal).
- Adapted content to resonate with a 46-country audience, while maintaining Catholic integrity and business account limitations.
- Engineered SEEK campaign that tripled peer shares and drove record SEEK registrations.
- Led digital team meetings, monthly content planning sessions, and maintained project management software.
Digital Media Consultant
Freelance Experience
06.2021 - Current
- Crafted brand identity, social strategy, printed brand assets, and social posts for five brands.
- A 30%–50% increase in the engagement rate per six months of work on each platform.
- Designed reports summarizing key metrics from various digital channels along with suggested actions for improvement.
- Provided training sessions to clients on best practices for using digital media effectively.
FOCUS Missionary
FOCUS
Worcester, MA
06.2021 - 06.2024
- Managed three social media accounts to foster student engagement in faith. Increased engagement by reviewing data and leveraging trends.
- Wrote and distributed monthly newsletters to 150+ financial partners, crafting compelling student impact stories to strengthen donor engagement and retention.
- Raised $172,344 through one-on-one outreach, building meaningful relationships with supporters via personal meetings, calls, and follow-up communication.
- Designed and led semester-long Bible studies and personalized formation plans for adults, integrating Scripture, mentorship, and spiritual development strategies.
- Led a team of 8+ support staff for two consecutive years at a national conference with 25,000+ attendees, ensuring seamless coordination and positive participant experiences.
Education
Bachelor of Arts - English & Theology
The Catholic University of America
Washington, DC01.2021
Skills
- Creative direction and strategy
- Content calendar management
- Adobe Creative Suite expertise
- Copywriting and brand storytelling
- Project management software
- CRM software management
- Search engine optimization
- KPI tracking and reporting
- Campaign planning and execution
- Influencer and brand collaboration
- Cross-functional collaboration
Certification
- Google Project Management, in progress
- HubSpot Inbound Marketing, completed
- HubSpot SEO, completed
- HubSpot Social Media Marketing, completed
- Hubspot Digital Advertising, in progress
Timeline
Digital Marketing Strategist
FOCUS Missions Foundation
06.2024 - Current
Digital Media Consultant
Freelance Experience
06.2021 - Current
FOCUS Missionary
FOCUS
06.2021 - 06.2024
Bachelor of Arts - English & Theology
The Catholic University of America
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