As an experienced Brand Strategist with 6 years of expertise in marketing and advertising, Alexis is passionate about exploring new ideas, analyzing data, and contributing to the advancement of knowledge in the field. Alexis specializes in the behavioral patters of people and culture and is extremely skilled at understanding consumers, culture, and brands, while finding opportunities that inspire cultivating strategies for the culture.
Hi, I’m
Alexis Anderson
Los Angeles,CA
Summary
Overview
7
years of professional experience
Work History
Conill Advertising
Sr. Brand Strategist
08.2022 - Current
Job overview
- Write and present creative briefs
- Researched market trends to identify customer needs and preferences for strategic planning.
- Created and distributed surveys for data collection and analysis.
- Conducted research and analysis to determine brand positioning and messaging.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Wrote engaging and successful marketing, advertising, and website copy.
HomeTeam
Associate Producer
01.2022 - 08.2022
Job overview
- Facilitated communication between production staff and other departments to synchronize work.
- Booked talent and made travel arrangements.
- Developed production plans and organized resources to achieve prompt delivery of projects.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Collaborated with marketing and advertising teams to achieve successful launch of projects.
- Created and managed production schedules.
The American Film Institute, AFI
Producer
08.2018 - 12.2021
Job overview
- Conducted meetings with directors and production crew to keep program in step with creative vision.
- Developed schedules for production, editing, and duplication for timely delivery.
- Facilitated communication between production staff and other departments to synchronize work.
- Developed project budgets and managed production costs.
- Presented production ideas and determined creative scenarios for production and delivery.
Moroch Partners
Brand Strategist
08.2016 - 12.2019
Job overview
- Researched and evaluated potential new markets and products.
- Created and distributed surveys for data collection and analysis.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Assembled reports and presentations to share insights and recommendations with clients.
- Assisted in writing creative briefs
Education
Texas Tech Lubbock, TX
Bachelor of Arts from Advertising
05.2016
University Overview
The American Film Institute
Master of Arts from Producing
University Overview
Skills
- Research Platforms (MRI Simmons, Helixa, One Pulse, Survey Monkey)
- Focus Groups
- Brand Messaging
- Social Media Content Creation (Tik Tok, Instagram, Twitter, Facebook, Youtube)
- Strategic Thinking
- Microsoft Office (Word, Powerpoint, Excel)
- Adobe Illustrator
- Strategy Development
- Data Analysis
- Google Docs
Languages
Spanish
Limited Working
Timeline
Sr. Brand Strategist
Conill Advertising
08.2022 - Current
Associate Producer
HomeTeam
01.2022 - 08.2022
Producer
The American Film Institute, AFI
08.2018 - 12.2021
Brand Strategist
Moroch Partners
08.2016 - 12.2019
Texas Tech
Bachelor of Arts from Advertising
The American Film Institute
Master of Arts from Producing