Alexis Brown
Franklin,MA
Summary
Retail Manager with a strong background in merchandising, store operations, and team leadership. Expertise in developing and executing strategic merchandising plans, visual displays, and inventory management to drive sales and enhance the customer experience. Proven track record of improving store performance through data analysis, trend forecasting, and effective team training. Dedicated to maintaining high visual standards and optimizing product placement to boost store profitability.
Overview
11
11
years of professional experience
Work History
Store Manager
American Eagle
06.2023 - Current
- Developed and implemented visual merchandising strategies that increased foot traffic by 15% and drove a 10% increase in sales year-over-year.
- Analyzed product performance data and customer feedback to adjust merchandising displays, ensuring alignment with seasonal trends and promotional strategies.
- Managed floor sets, signage, and product flow to enhance visual appeal and maximize sales conversion.
- Trained and mentored sales associates in merchandising standards, improving team execution of visual standards and boosting customer satisfaction.
- Collaborated with regional and district managers to execute merchandising directives, ensuring consistency across locations.
Lead Call Center Representative
Ascensus
04.2021 - 06.2023
- Led a team of 15 customer service representatives, improving resolution times by 20% through process optimizations, which directly improved customer satisfaction.
- Conducted regular analysis of customer feedback to inform future product offerings and merchandising decisions.
- Managed scheduling and staffing to ensure alignment with call volume trends, optimizing resources for maximum efficiency.
Assistant Manager (Operations & Visuals)
Gap Inc./Old Navy
02.2016 - 04.2021
- Spearheaded visual merchandising initiatives, ensuring displays were on-brand and aligned with the latest fashion trends, resulting in a 7% sales increase.
- Oversaw store layout and product placement, optimizing store traffic flow and improving product visibility, leading to higher average transaction values.
- Managed inventory replenishment and visual updates in coordination with weekly sales cycles, maintaining optimal product availability and presentation.
- Led a team of 50+ employees, driving operational efficiency and ensuring adherence to company merchandising standards.
- Implemented data-driven merchandising strategies by analyzing sales reports, which helped forecast trends and adjust in-store layouts to maximize revenue.
- Collaborated with leadership to ensure seamless execution of promotional campaigns, driving seasonal sales and customer engagement.
Supervisor
Carter's
10.2014 - 02.2016
- Led a retail team to exceed sales targets, improving customer experience while maintaining operational efficiency
- Managed inventory control, minimizing stock-outs and optimizing product placement to boost sales
Shipment Lead
Old Navy
09.2013 - 10.2014
- Managed shipping and logistics operations, ensuring timely and accurate order fulfillment
- Streamlined inventory management processes, reducing errors in shipping and improving delivery accuracy by 15%
- Coordinated with warehouse teams to improve logistics, resulting in a 10% increase in shipping speed and a reduction in backorders
Education
Associate of Science - Business Administration And Management
University of Rhode Island
Kingston, RI05-2013
Skills
- Merchandising & Visual Displays: Expertise in visual merchandising techniques, store layout optimization, and in-store product flow
- Sales Forecasting & Trend Analysis: Proficient in analyzing sales data to inform product placements and merchandising strategies
- Team Leadership & Training: Strong experience in leading, training, and motivating retail teams to meet merchandising and sales targets
- Inventory Management: Effective in managing inventory levels, conducting stock audits, and optimizing product placement based on performance
- Retail Analytics: Proficient in using data analysis to adjust merchandising strategies and increase product sell-through
- Customer Engagement & Retention: Proven track record in creating a welcoming store environment through effective merchandising and customer service
- Technology & Software: Skilled in Microsoft Excel, Word, Scheduling Software, CRM Systems, POS Systems, and Retail Analytics tools
Timeline
Store Manager
American Eagle
06.2023 - Current
Lead Call Center Representative
Ascensus
04.2021 - 06.2023
Assistant Manager (Operations & Visuals)
Gap Inc./Old Navy
02.2016 - 04.2021
Supervisor
Carter's
10.2014 - 02.2016
Shipment Lead
Old Navy
09.2013 - 10.2014
Associate of Science - Business Administration And Management
University of Rhode Island