Alexis Burke
Queens,NY
Summary
Proactive, reliable, and personable team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Highly detailed and driven Senior Product Manager offering 7 years of success in product roadmap development, market research and data analysis across healthcare, retail, and financial services industries. Articulate communicator, natural leader and organized manager.
Overview
8
8
years of professional experience
Work History
Product Manager, Consumer Experience
Northwestern Mutual
05.2022 - Current
- Launched new home (Summary) screen on the Northwestern Mutual mobile app. Partnered with business stakeholders, research & design, and engineering to deliver an interactive summary view and snapshot into a clients overall financial picture to include: their Northwestern Mutual (NM) Assets and Insurance products, and lead them to detailed views deeper in the app; a data visualization that tracks the growth of one's Insurance and Investment products over time; provide education on other product NM offers; and timely opportunities to connect with their advisor.
- Increased discoverability of most frequent areas of the NM mobile app by moving them from deep within the app, and launched "Quick Actions" on the home screen. Quick Actions are tailored to various customer segments such as: Prospects, Integrated clients, payers, and consumers who own a single product type - making it easier for customer segments to complete common self-service activities within the app.
- Increased time (days) for clients to sign documents that require electronic signature(s) by launching a new electronic signing feature (eSignature/DocuSign) on authenticated or "logged in" Northwestern Mutual site. Using this new feature, clients may easy and efficiently keep track of the status of their signature, and sign and/or download all documents which require electronic signature(s).
- Launched an enhanced Alerts & Notifications function on both the logged-in web and mobile applications to serve as a primary means of Northwestern Mutual communicating with clients on various topics such as: Payments/Billing reminders and notices, status of Insurance applications, and Documents which require review. Using this feature, clients now have a way to view all historical notifications from NM and be able to group them into an Archive.
- Solved navigational challenges for clients by launching a new information architecture: a primary header and secondary navigational right rail so that clients may easily find relevant experiences across the site. Increased traffic to other areas of the site by 20% on average.
- Prioritized roadmap through utilizing direct financial advisor/field feedback, direct client feedback, customer support, and call center tickets and volumes.
- Collaborated and lead demonstrations with legal, compliance, and security partners to ensure regulations requirements were adhered to. Collaborated with Marketing on go to market strategy.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements; communicated upcoming features and products to internal teams.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Reviewed client and field concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Women's Employee Resource Group - Membership and Planning Chair; Mentor to two Business Analysts within the organization.
Product Manager, Ecommerce Marketing Technology
Ann Taylor | LOFT | Lou & Grey
06.2021 - 05.2022
- Lead and owner of the marketing technology product strategy from ideation to technical development & planning, through launch for: tag management and 3rd party applications, e-commerce data management (customer, product, behavioral attributes) and product feeds, SEO and site taxonomy, user-generated content, cookie and identity management
- Lead martech requirements ahead of re-platforming Ann Taylor and LOFT websites onto Salesforce Commerce Cloud.
- Identify customer desirability, feasibility and viability of ideas that support delivery of new web enhancements and features on consumer facing retail websites: anntaylor.com and loft.com
- Develop roadmaps and business cases for new products and services for consideration in the portfolio management process and communicate progress and outcomes with management on product performance, issues, or market changes
- Collaborate cross functionally with analytics, merchandising, performance and digital marketing, and CRM to gather, review, and prioritize enhancement or new feature requirements
- Create detailed timelines and coordinate the design and launch of digital products based on strong project management and agile methodologies
- Contribute to the definition of strategy and goals of the customer as member of the product team, so that all business processes can be optimized and aligned to maximize the performance
- Identify product gaps, process improvements, and solutions and coordinate multiple ongoing projects
Manager, Customer Insights & Analytics
Northwell Health
03.2018 - 06.2021
- Lead, motivate and empower team consisting of an Email Coordinator and Senior Web Analyst to orchestrate and execute email marketing campaigns and deliver meaningful web-related dashboards and data visuals.
- Launch Workfront as departments' primary project management, work management, documentation and communication tool
- Develop processes and workflows for five key areas: e-mail distribution, direct mail, vanity URLs/UTM Codes, web analytics and lead capture
- Implement Proof of Concept of AI-based chat bot (Conversa Health's virtual care/triage platform) to deliver an alternate experience for online Health Risk Assessments throughout the projects lifecycle (Configuration, Content, and Testing phases)
- Act as a business owner for Marketing Technology operations and align with B and C-level executives to execute campaigns ranging from patient-facing operational emails to strategic initiatives. Examples: Appointment reminders/follow ups, The Northwell Health Foundation, GoHealth Urgent Care, Northwell Health Labs
- Manage execution of paid media campaigns by standardizing UTM code taxonomy across ads to ensure accurate data flow for large-scale campaigns. Examples: 2020 Movement Campaign, Neurosurgery Second Opinion campaign
- Identify areas of opportunity to introduce new potential patients to the system by creating programs to promote awareness of the brand and services outside of the five boroughs
- Manage team budget consisting of marketing technology platforms, data management, list rentals, and other vendor initiatives, Personalization Universe's portfolio
Business Analyst
Northwell Health
02.2017 - 03.2018
- Utilize Google Analytics 360 and Google Tag Manager accounts for Northwell.edu (5 million+ yearly users with 200+ trackable events)
- Lead regular meetings with hospital service line leads to deliver meaningful data visualizations on key areas of Northwell.edu and its 10+ subdomains
- Analyze website traffic and user behavior to uncover opportunities across multiple subdomains
- Collaborated with stakeholders to define project objectives and criteria on content management support and optimization. Examples: Testing optimization hypotheses on The Well by Northwell
- Define a reporting structure that enables web data to be democratized across the Marketing department of 200+ employees
Digital Marketing Specialist
MyAdvice (formerly Known As Advice Media)
05.2016 - 12.2016
- Manage 80+ top tier accounts and lead weekly client calls to provide updates and report out on changes in visibility and search engine rankings. Client industries include: hospitals and healthcare, large and small scale physician practices
- Implement SEO best practices to drive organic traffic to healthcare professionals' websites and increase conversions
- Analyze organic website traffic and user behavior to formulate strategies to improve rankings and conversions for top tier clients
- Secure online publication opportunities to feature clients in relevant articles and news pieces. Publications include: Women's Health Magazine, NY1, The Patch
- Prioritize and assign account management's business support tasks to developers and database admins
- Assume listings management responsibilities and manage clients' Google My Business listings and directory listings on platforms like Yelp, Yext
Development and Community Relations Assistant
St. Catherine's Center For Children
01.2016 - 05.2016
- Copywriting and editing weekly newsletter to donors, programs and services leaders, board members and current employees
- Assisted with planning, coordinating and staffing large- and small-scale events such as community outreach and fundraisers.
- Advise on current non-profit social strategy and identify social platforms that foster engagement among prospective donors and those passionate about human service initiatives in the Albany community
- Manage and track progress of social media interaction between St. Catherine's and followers post-community events and donor drives
Education
MBA - Business Analytics
Hofstra University
Hempstead, NY12.2022
Bachelor of Science - Informatics, User Experience, Business Admin
University At Albany, SUNY
Albany, NY05.2016
Skills
- End to End Feature Delivery
- Interpersonal Communication
- Product Vision and Strategy
- Mobile and Web Development; Agile, Waterfall
- Teamwork and Collaboration
- Product Roadmaps & Planning
- Competitive Analysis
- Requirements Gathering
- Stakeholder Communications
- Project Management
- KPI/Metrics Tracking
- Negotiation
Timeline
Product Manager, Consumer Experience
Northwestern Mutual
05.2022 - Current
Product Manager, Ecommerce Marketing Technology
Ann Taylor | LOFT | Lou & Grey
06.2021 - 05.2022
Manager, Customer Insights & Analytics
Northwell Health
03.2018 - 06.2021
Business Analyst
Northwell Health
02.2017 - 03.2018
Digital Marketing Specialist
MyAdvice (formerly Known As Advice Media)
05.2016 - 12.2016
Development and Community Relations Assistant
St. Catherine's Center For Children
01.2016 - 05.2016
MBA - Business Analytics
Hofstra University
Bachelor of Science - Informatics, User Experience, Business Admin
University At Albany, SUNY
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