ALEXIS BURULIA
Bradenton,FL
Summary
Experienced Digital Marketing Specialist with a proven record of surpassing marketing goals by developing dynamic and comprehensive digital marketing strategies. Committed to establishing meaningful connections with target audiences and consistently driving business growth. Possesses a keen understanding of market dynamics, able to adapt and thrive in ever-changing market conditions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Intern/ Coordinator
UTC Mall
10.2019 - 01.2022
- Planed events, secured sponsors/vendors, and managed the on-site coordination.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
- Managed the malls official website, posted store sales and promoted events.
- Managed all social media platforms, including Instagram, Facebook, Twitter, LinkedIn, Yelp, and Trip Advisor.
- Successfully managed platforms through CRMs like Falcon.Io, Blueshift, and many more, to their fullest ability.
- Assisted in creating written, video, and image content for marketing channels.
- Researched interesting and relevant content to capture interest and improve site traffic.
Property Coordinator
UTC Mall
08.2021 - 01.2022
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Monitored timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.
- Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
- Maintained original leases and renewal documents in digital and hardcopy format for property management office.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Monitored tenant behavior and implemented corrective action to maintain order in assigned properties.
- Monitored and tracked payments and expenses, providing timely and accurate financial reports.
Remote Marketing Coordinator
The Mall at Green Hills
04.2020 - 08.2020
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Tracked and reported on marketing campaign responses.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Remote Marketing Intern
Taubman Corporate
05.2020 - 08.2020
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Tracked key performance indicators to measure success of campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Created customized marketing materials to increase product awareness.
- Managed time efficiently in order to complete all tasks within deadlines.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Marketing Intern/ Coordinator
Tampa International Mall
01.2020 - 04.2020
- Assisted in creating written, video, and image content for marketing channels.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Utilized specialized software to capture and process data.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Tracked key metrics and developed spreadsheets and data models.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Tracked key performance indicators to measure success of campaigns.
- Created customized marketing materials to increase product awareness.
- Entered data, generated reports, and produced tracking documents.
Marketing Specialist
Newtown Connection (Non-Profit Organization)
10.2022 - 03.2023
- Created customized marketing materials to increase product awareness.
- Tracked key performance indicators to measure success of campaigns.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Contributed to event marketing, sales and brand promotion.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Set and achieved company defined sales goals.
- Developed network relationships with industry professionals to enhance community awareness and promote services.
- Collaborated with community members to develop and implement service initiatives.
Host/Host Trainer
YardHouse
03.2023 - 11.2023
- I directly worked with management to oversee the flow of the restaurant
- I was the face of the restaurant, being the first person guests would contact over the phone and in person
- I used a system to operate the seating and guestlist process while also maintaining the wait in a timely fashion
- I also trained any new host that was hired by our management team
Bartender/ Bar Lead
Agave Bandido
03.2024 - 01.2025
- In a high-end speakeasy known for its exceptional service and ambiance, I provided an elevated guest experience by crafting innovative cocktails and delivering impeccable service
- As Bar Lead, I played a key role in designing a curated cocktail menu, ensuring it offered unique, memorable flavors that set us apart
- I trained and mentored bartending staff to maintain consistent quality and efficiency, fostering a team-oriented environment
- Additionally, I managed liquor inventory, handling restock and organization, and took on a central role in planning, coordinating, and executing exclusive events, enhancing the speakeasy's reputation and guest loyalty
Customer Service Representative
Innovative Answering Assistance
07.2018 - 03.2020
- Documented and detailed calls and complaints using call center's CRM database.
- Adhered to company policies and scripts to consistently achieve call-time and quality standards.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Addressed customer account discrepancies and concerns.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Escalated complicated customer account issues to supervisors and help desk workers.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
- Trained staff on operating procedures and company services.
Education
Bachelor of Arts - Journalism Major
UNIVERSITY OF SOUTH FLORIDA
St. Petersburg, FL02-2026
Associate of Arts - Business/Marketing and Communications
STATE COLLEGE OF FLORIDA
Bradenton, FL01.2023
High School Diploma -
LAKEWOOD RANCH HIGH SCHOOL
Bradenton, FL01.2019
Skills
- Microsoft
- Adobe
- Google Docs
- FalconIO
- Blueshift
- Hootsuite
- Google Ads
- HubSpot
- SEO
- CMS
- Content creation
Certification
- Google Ads Certification - Google.
- Search Engine Optimization (SEO) Certification - ClickMinded.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Hootsuite Social Media Marketing Certification - Hootsuite Academy.
Timeline
Bartender/ Bar Lead
Agave Bandido
03.2024 - 01.2025
Host/Host Trainer
YardHouse
03.2023 - 11.2023
Marketing Specialist
Newtown Connection (Non-Profit Organization)
10.2022 - 03.2023
Property Coordinator
UTC Mall
08.2021 - 01.2022
Remote Marketing Intern
Taubman Corporate
05.2020 - 08.2020
Remote Marketing Coordinator
The Mall at Green Hills
04.2020 - 08.2020
Marketing Intern/ Coordinator
Tampa International Mall
01.2020 - 04.2020
Marketing Intern/ Coordinator
UTC Mall
10.2019 - 01.2022
Customer Service Representative
Innovative Answering Assistance
07.2018 - 03.2020
- Google Ads Certification - Google.
- Search Engine Optimization (SEO) Certification - ClickMinded.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Hootsuite Social Media Marketing Certification - Hootsuite Academy.
Bachelor of Arts - Journalism Major
UNIVERSITY OF SOUTH FLORIDA
Associate of Arts - Business/Marketing and Communications
STATE COLLEGE OF FLORIDA
High School Diploma -
LAKEWOOD RANCH HIGH SCHOOL
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