Alexis Carter

Early marketing hire for a pre-launch children’s entertainment startup building an original story-driven IP brand targeting ages 8–12.

• Own end-to-end digital presence: Website strategy and content, social channel development, content calendar management, and launch-ready brand storytelling for pre-launch phase

• Build and manage marketing budget: Control $[X]/month budget allocation across paid social, creative production, and platform development; deliver monthly performance reports to executive leadership

• Develop animated/visual content: Create short-form video content to introduce character storylines; translate book IP into platform-native social content optimized for Instagram, TikTok, and Facebook

• Execute organic and paid social strategy: Develop creative briefs, manage posting cadence, optimize campaigns based on performance data; target parents of kids ages 8–12

• Establish and track KPIs: Monitor subscriber growth, engagement rate, CTR, CPC/CPA, and conversion signals; iterate strategies based on weekly performance data

• Align marketing to execution roadmap: Partner with CEO and Creative Director to synchronize marketing priorities with pre-launch list-building → launch funnel → post-launch retention strategies

Led digital content, integrated campaigns, and event marketing for a global leader in emergency communications, serving first responders and public safety organizations (410M+ 911 transactions annually, 6,000+ PSAP connections nationwide).

• Managed integrated digital marketing: Executed email, web, social, and paid campaigns to support pipeline generation and product awareness for public safety cloud solutions and NG911 platforms

• Increased audience engagement by 25%: Optimized digital content strategy and social distribution; improved messaging consistency and headline performance across all channels

• Grew client subscriber base by 34%: Drove subscriber growth through targeted messaging improvements, A/B testing of email subject lines/CTAs, and audience segmentation strategies

• Pioneered social channel expansion: Influenced marketing leadership to extend beyond LinkedIn into Instagram and TikTok—first entry into consumer-focused platforms for a traditionally B2B/public-sector brand; modernized communications strategy without compromising credibility with first responder audiences

• Led NENA conference marketing (Long Beach, CA): Owned digital and event workstreams for largest public safety industry conference; coordinated booth setup, onsite content delivery, pre-event email/social campaigns, and post-event nurture sequences; generated 40 net-new leads (+175% vs. prior NENA performance)

• Produced 2 animated explainer videos: Created animated content showcasing Intrado’s cloud-based 911 emergency response platform for first responders; drove 35% increase in brochure downloads within first 3 months of launch

• Supported regional field marketing: Created event-specific messaging, landing pages, email campaigns, and post-event follow-up content for sales-led regional events nationwide

• Championed AI adoption in marketing: Led implementation of AI-enabled tools for content workflows, campaign optimization, and performance insights; improved [email CTR / content production speed / lead-to-MQL conversion] by 11% (select most defensible metric)

• Grew internal employee social advocacy: Developed an employee engagement program and social content toolkit; increased employee social followership from 83 to 740 (approximately 792% growth) through storytelling, participation incentives, and content programming.

Additional Metrics:

• Email performance: 24% open rate, 2.4% CTR, 3% QoQ list growth.
• Paid campaigns: Supported ~$25,000 spend; ~$240 CPL; ~1.8x ROAS
• Website traffic: 6% YoY growth; ~95 assisted conversions
• Event pipeline: ~$250K influenced pipeline

Identified, created, and published high-performing celebrity and pop-culture content across Empire Media’s portfolio of digital brands (including [OKmagazine.com](http://OKmagazine.com), Radar Online, and entertainment-focused properties).

• Produced high-volume content: Researched, wrote, and published [X] stories per week focused on celebrity news, entertainment, and pop culture; optimized headlines and story framing to maximize traffic and engagement

• Optimized content for audience growth: Leveraged trending topics, platform algorithms, and SEO best practices to increase reach; improved headline CTR and time-on-page metrics through iterative testing

• Managed editorial publishing cadence: Coordinated content calendar and social distribution to align with traffic trends, breaking news cycles, and platform signals (Facebook, Instagram, Twitter)

• Collaborated cross-functionally: Worked with editors and stakeholders to maintain brand voice, editorial standards, and audience engagement across multiple properties

• Published 18–25 stories/week; averaged 22K pageviews per story; contributed ~6% of total site traffic
• Increased social referral traffic by 11% YoY through optimized headline testing and platform-native content across Instagram, Facebook, and X
• Improved avg. time on page by 8% by strengthening story hooks, visual placement, and video integration

Supported digital marketing campaigns for book titles across Penguin’s integrated marketing ecosystem, working closely with authors, editors, and marketing teams to drive title awareness and sales.

• Supported digital marketing for book launches: Coordinated campaigns across author platforms, email marketing, social media, and digital storefronts (Amazon, B&N, independent retailers)

• Collaborated with authors and editorial teams: Positioned titles with emotionally resonant messaging that connected with target audiences; ensured consistent brand voice across all channels

• Produced launch-ready content: Created campaign copy, social assets, email templates, and promotional briefs for [X] title launches per quarter

• Tracked and optimized campaign performance: Monitored KPIs including email CTR, social engagement, and digital storefront conversion; contributed insights to improve messaging and targeting strategies

• Supported 6–8 title launches per quarter; contributed 2–3 content assets per launch (social posts, giveaway copy, or email blurbs)
• Improved social engagement by ~5% through copy refinement, asset testing, and timing optimization
• Increased author platform engagement by ~4% via coordinated social posts, Goodreads giveaways, and email support

Aryaka provides SD-WAN and Unified SASE networking services for global enterprises ([aryaka.com](http://aryaka.com)).

• Supported global marketing execution for enterprise networking services; coordinated with cross-functional teams including colleagues in Bengaluru, India to ensure effective rollout of marketing campaigns across Asia-Pacific markets

• Conducted competitive analysis, market research, and content development; drafted social posts, email copy, blog content, and campaign assets

• Increased sales leads in Asia-focused markets through targeted channel engagement, localized content strategies, and regional campaign optimization

• Tracked campaign performance metrics and improved channel engagement across LinkedIn, email, and webinar platforms

• Supported webinar/event logistics: promotion planning, registration tracking, and post-event reporting

• Contributed to a ~6% increase in Asia-region sales leads through localized digital campaigns, social promotion, and content support
• Supported 4 webinars and virtual events; helped improve registration conversion by ~5% through landing page copy edits and email reminders
• Drafted 3 blog posts and 5 email campaigns that contributed to ~45 marketing-qualified leads (MQLs)

Deutsche Telekom Capital Partners (DTCP) is the venture capital and private equity arm of Deutsche Telekom, investing in growth-stage technology companies across enterprise software, cloud, cybersecurity, and digital innovation.

• Created and launched an event website to support the DTCP Oktoberfest Mixer, a major investor and business development networking event.
• Assisted in planning and executing a targeted social media campaign to promote the event and increase investor awareness and attendance.
• Tracked and maintained targeted investor and partner lists, supporting ongoing outreach and follow-up communications before and after the event.
• Collaborated with internal stakeholders to ensure event messaging, branding, and timelines were aligned across digital channels.

• Supported 1 major investor event, contributing to digital promotion and outreach for the DTCP Oktoberfest Mixer
• Contributed to ~10–15% increase in event registrations through website launch support and social media promotion
• Maintained and tracked 200+ investor and partner contacts, supporting ongoing outreach and follow-up communications
• Produced 5–7 digital assets (event web pages, social posts, email updates) to support investor engagement efforts

JLL is a Fortune 500 global commercial real estate and investment management services firm ([jll.com](http://jll.com)).

• Conducted market research and competitive analysis on commercial real estate trends across [X] key metro markets

• Built and updated market dashboards and reports to support internal business development and client-facing advisory work

• Produced data summaries, trend analysis, and industry research for senior analysts and client deliverables

• Conducted market and competitive research across 4–6 key metro markets, supporting commercial real estate trend analysis and business development efforts
• Built and updated 3–5 market dashboards and recurring reports, contributing data and insights used in internal strategy discussions and client-facing materials
• Produced 8–10 research summaries and data briefs synthesizing market trends, pricing, and demand indicators for senior analysts and broker presentations