Alexis Cohen

Built Dyson's aftermarket channel. Managed multi-million-dollar partnerships with retailers and service providers to drive revenue growth and operational savings. Spearheaded transformative initiatives—culminating in enhanced efficiency, improved service levels, and long-term sustainability for Dyson.

• Created Dyson’s aftermarket sales channel, driving $80M per year in incremental revenue through Dyson's ecommerce channels and strategic partnerships with Amazon, Woot, eBay, Best Buy and QVC/Zulily. Led go-to-market strategy development, P&L oversight, and ecommerce planning to optimize customer engagement and growth.
• Transformed post-sales operations through a four-year initiative—designing a comprehensive RFP process, vendor selection, contract architecture, and a circular economy model—culminating in board-approved partnerships. Delivered a $120M Flextronics deal with $12M in savings, and a 5-year UPS agreement that improved service levels by 3 days and reduced costs by 20%.
• Served as the legal liaison in key IP litigation and legacy vendor dispute resolutions across IL and NY jurisdictions, representing the U.S. Dyson interests.
• Partnered with regional and global leadership to design and build out the Americas regional operating model to launch Dyson sales and operations in Mexico.
• Restructured retail sales contract terms with Amazon, Costco, Best Buy, Wal-Mart/Sam's Club, Target, Sephora, and Ulta, achieving $30M/year savings and enhanced operational efficiency.
• Negotiated new recycling contracts for Dyson's US and Mexican operations; under USMCA (formerly NAFT) worked with US Customs to streamline requirements. Project resulted in a $2M/year savings.
• Oversaw the James Dyson Foundation student engineering box program, delivering Dyson equipment and resources to schools to inspire STEM creativity.

Head of global project management for will.i.am’s tech start-up and media projects. As part of the executive team, I managed the global project launch schedules, mid-range planning, strategic partnerships, contract negotiations, and relationships with telecom carriers. Responsible for strategy, product planning, retail execution, and post-sales support.

• Led cross-functional teams located in the U.S., Singapore, China, India, and Israel, in project management and business planning for the Dial smartwatch and EPs Bluetooth headphones.
• Managed Series B pitch decks to attract investment; generated over $168M in funding.
• Responsible for the product development plans, brand partnerships, new vendor selections, contract negotiations, post-sales support plan, SLAs, post-sales and customer support.
• Created the Gucci partnership project plan for the 2017 announcement at Mobile World Congress.
• Developed a business case for the proprietary AneedA AI to bid for new opportunities. Projects included Disney and Deutsche Telekom.
• Project manager of the SuperDope reality TV show and SuperDope app; the SuperDope pilot was sold to MTV.
• Developed video production schedules, oversaw video participants, and managed photography rights for the 2016 relaunch of 'Where Is the Love' feat. the world. Streamed over 100M; coordinated with Apple for $10M in domestic sales to be donated to the i.am Angel charity.

Established Project Management Office for Post-Sales, Support, and Promotions division; oversaw execution of all strategic projects, encompassing governance, defining project scope, budgeting, monitoring project health, and risk mitigation. Managed a team of 15 managers and analysts in charge of projects, financial analysis, resource planning and IT integration.

• Oversaw the successful launch of Hero/Strategic Products, including 4K TVs, tablets, Alpha/NEX interchangeable lens cameras, X10 headphones, and VAIO computers; coordinated regional engineering, social media, CRM, premium services, and service operations.
• Program architect of Sony’s Strategic Investment Program (SIP) that changed commercial terms with dealers, resulting in over $150M in annual savings. Project recipient of the COO Award in 2011, and 2012.
• Standardized Sony’s returns programs and worked with Sales and Marketing to negotiate new programs with dealers resulting in $39M in savings the first year.
• Developed a cost-saving outsourcing model to manage reverse logistics; responsible for RFPs, vendor selection, contracts, pricing negotiation, and program execution. This resulted in over $1.5 million in annual savings.
• Managed refurbish inventory projects for both consumer and professional products, resulting in a 50% reduction of on-hand inventory. Awarded the Project 1 Award for inventory management.
• Industry speaker at Consumer Electronics forums on improving operations and reverse logistics.
• Mentor for Sony’s Sony Innovation Center and the RED (Rotational Education Development) Program for recent graduates.

Managed strategy and product lifecycle for Sony Electronics' consumer products. PlayStation Account Executive responsible for the Sony Computer Entertainment America post-sales partnership and new business development. Led projects that streamlined operations, improved customer service, and reduced costs.

• Reengineered product support for PlayStation consoles in the US. Created a consumer exchange program that improved the customer experience and achieved a cost reduction of over 70%; awarded the COO Award (2007 & 2009) for Sony United Partnership.
• Worked with Marketing, Sales, Service, and Dealers to implement a new Consumer Exchange Program, which reduced process timing by 50% and saved over $100M; this model became an industry standard for electronic products.
• Developed a Business Reengineering Plan to transform Service Platform operations, including the reallocation of resources and facilities.
• Created a project pricing model for Service Operations to quickly cost new projects and analyze existing projects; this enabled a 10% cost reductions for customers.
• Managed the Extended Service Program (ESP) with annual revenue of $10M; led the team to identify a third-party partner to change the existing business model to a more profitable self-administration model.
• Member of the Sony cross-company team that negotiated FedEx and UPS contracts, resulting in an annual global savings of $20M and a division savings of $1.2M.
• First recipient of the “Service like No Other” COO Award for excellent individual performance.

New position created by the COO, responsible for the development, compliance, and enforcement of Sony’s sales program contracts.

• Liaison between Marketing, Sales, Legal and retail partners to improve operations and profit margins.
• Team Leader of Sony’s COO Project USA, which analyzed the cost of sales; the project studied corporate policies, returns, recoveries, and made process improvement recommendations to the Executive Committee. Awarded the COO 2004 Special Recognition Award.
• Created the Sony Certified Outlet on eBay to expand distribution and increase Sony's recovery on refurbished products; responsible for system integration and project management that resulted in a 40% increase in recoveries.

Developed category go-to-market strategies, managed Home Audio/Video P&L, judgmental budget, and marketing development funds; executed multi-channel sales strategy and retail promotional programs, resulting in over $1B in annual sales.

• Responsible for forecasting and implementation of the monthly planning process to maximizing sales within inventory guidelines.
• DVD product launch team responsible for market strategy, dealer negotiations, competitive analysis, and retail execution. Awarded the COO Award for best category performance.
• Led the strategic partnership, contract negotiations, and product launch for the Digital Network Recorder with the TiVo Service set-top box. Recipient of the COO Award for the Digital Network Recorder product launch.
• Managed the division’s partnerships and contracts with Netflix and national retail promotions with Blockbuster.
• 2001 Good Housekeeping 'Good Buy' Award for the successful new product introduction of the MovieTime VCR.