Alexis D. Ramirez
White Plains
Summary
Dynamic retail leader with extensive experience at Macy’s Inc., driving significant growth in Omni Channel buying across multiple categories. Expert in financial analysis and vendor negotiation, achieving a 24% margin improvement through strategic assortment planning and cross-functional collaboration. Proven track record of enhancing customer experience and delivering impactful results.
Overview
19
19
years of professional experience
Work History
Director- Omni Channel Buyer, Fashion/Tech Watches & Apple
Macy’s Inc.
New York
02.2019 - Current
- Took on a down-trending business at the start of 2019 and was able to achieve a Triple Crown for 2020.
- Built a balanced assortment which was supported by Fashion/Replenishment & Promo/Clearance that followed a pricing architecture to improve overall profitability.
- Introduced an Always On Strategy in our #1 Brand which offered a value to the customer and reduced the unprofitable clearance business. This strategy was then used across Fashion Watch Brands to drive increased results. This shift improved the total division Margin by 24%.
- Took the Opportunity to Grow U40 Brands, within a division that already over pen% in this category. Went after the Apple Strap Business through offering Fashion from brands like Kors, Coach & KSNY. In addition, focused on the Higher Pen Brands like AX, Versus & Kors and pushed to participate in marketing & site navigation points that focused on this customer.
- Collaborated across teams to improve customer experience in stores. This included creating events around Key Gifting time that offered engraving in select stores across key brands. We also focused on offering GWPs in brands that were less promotional, to offer that Value that the customer was looking for. Our most successful items were when we offered Gift boxes that had multiple purposes: beautiful presentation of gift, collectable & a great travel box.
Director- Omni Channel Buyer, Fine Jewelry - Gemstones
Macy’s Inc.
New York
04.2016 - 02.2019
- Led the division in educating team & vendor community on utilizing financials and assortment planning tools to better strategize and drive the business. This included creating an annual Market Schedule which held vendors accountable for developing into the skus needed with a balance in newness while protecting the Core Assortment.
- Reacted quickly to a new Category in 2018 of Gemstone Bridal which included the stackable band trend. This not only captured the bride who wanted to be unique, but also created a great gift to celebrate special events/anniversaries.
- Utilized Style-outs to reduce duplication across non branded vendors and put a primary focus on Driving Key Brands (Effy/Levian). Identified key partners driving the volume and together we grew what was working, chased into newness and worked through exit strategies to get out of what didn’t work.
Director- Omni Channel Buyer, Men’s Dress Shirts
Macy’s Inc.
New York
02.2015 - 04.2016
- Drove the Dress Shirt classification business with a focus on Power Brands & Exclusive Brands. This included driving core assortment, standing for must haves, investing in a balance of newness while creating a simplified pricing strategy that would benefit the customer.
- Conducted basic RP style out which resulted in a 38% reduction of skus that were underproductive or duplicative across brands. This opened the opportunity to expand styles that were new to the core and had increased potential.
Buyer- Boys 2-20 Collections
Macy’s Inc.
New York
07.2013 - 01.2015
- Built strong trusted relationship with Key Brand Polo to drive the Boys Collection business. This included driving depth across Key Items, while still protecting the collection business. I also worked to influence the change in taking timely strategic markdowns based on calendar of events to maximize profitable sales.
Associate Business Director- Impulse Denim/Knits & Girl Next Door
Macy’s Inc.
New York
06.2012 - 06.2013
- Collaborated with the Impulse team to help develop fiscally sound seasonal strategies.
- Assisted and manage the ROF process for total division.
- Developed reg/markdown tool to use for planning process and in season projecting.
- Worked closely with DMM on divisional daily sales, in season POS/perm recommendations and class/subclass s analysis.
- Created strategy document to project by program details for 2 new Girl Next Door brand launches.
- Built strong relationships with key vendors and negotiated MDA and RTVS for poor performing fashion and seasonal or NGF styles.
Associate Buyer - Men’s Neo & Traditional Sportswear
Macy’s Inc.
New York
02.2012 - 06.2012
- Responsible for purchasing decisions and driving annual financial results.
- Communicated/negotiated with vendors inclusive of working closely with Private Brand team to develop product & execute strategies.
- Reacted weekly to trends and managed pricing & receipt flow of key items.
- Collaborated with planning counterpart to maximize regional color/style opportunities across brands.
- Mentored Assistant Buyers & Trainees on how to utilize weekly reports to analyze business trends.
Assistant Buyer- Men’s Sportswear- Seasonal & Traditional Sportswear
Macy’s Inc.
New York
06.2007 - 02.2010
- Recommended to buyer vendor edits to maximize big key Items for the golf Spring 2010 season.
- Managed Izod Indy Spring 2009 launch by collaborating with vendor and marketing department on organizing all events across the country and ensuring product was on the floor for each event.
- Compiled weekly recap of business to address best and worst sellers; identified regional opportunities by class and analyzed reg price vs. markdown selling by department.
- Assumed role as advertising captain for division – collaborated with buyers on selecting ad candidates to create a cohesive divisional message for each event and presented to DMM & GMM weekly.
Education
Bachelor of Arts - Sociology
SYRACUSE UNIVERSITY
Syracuse, NY05.2005
Skills
- Microsoft Office proficiency
- Power BI expertise
- Vendor negotiation and management
- Financial analysis
- Data-driven decision making
- Cross-functional collaboration
- Effective communication
- Strategic thinking
Leadership Experience
- Women in Leadership Certificate
- Digital Transformation Certificate
- Customer Centricity Core Team
- The Magic of Mentoring Program
- Mylife Naming Brainstorming Dunnhumby Project
- Retail Sponsorship Program
Timeline
Director- Omni Channel Buyer, Fashion/Tech Watches & Apple
Macy’s Inc.
02.2019 - Current
Director- Omni Channel Buyer, Fine Jewelry - Gemstones
Macy’s Inc.
04.2016 - 02.2019
Director- Omni Channel Buyer, Men’s Dress Shirts
Macy’s Inc.
02.2015 - 04.2016
Buyer- Boys 2-20 Collections
Macy’s Inc.
07.2013 - 01.2015
Associate Business Director- Impulse Denim/Knits & Girl Next Door
Macy’s Inc.
06.2012 - 06.2013
Associate Buyer - Men’s Neo & Traditional Sportswear
Macy’s Inc.
02.2012 - 06.2012
Assistant Buyer- Men’s Sportswear- Seasonal & Traditional Sportswear
Macy’s Inc.
06.2007 - 02.2010
Bachelor of Arts - Sociology
SYRACUSE UNIVERSITY