Summary
Overview
Work History
Education
Skills
Timeline
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Alexis Eaves

Boca Raton

Summary

Dynamic sports marketing professional with a proven track record at Celsius, excelling in campaign development and digital marketing. Skilled in relationship building and strategy development, I successfully boosted brand awareness through high-impact athlete partnerships and innovative marketing initiatives, driving engagement and achieving significant results across multiple sports platforms.

Overview

3
3
years of professional experience

Work History

Sports Marketing Coordinator

Celsius
12.2023 - Current
  • Boosted brand awareness with top tier athlete marketing campaigns across all sports
  • Social and digital execution of 2023 College National Football Championship campaign with athlete talent
  • Execution of the "Essential Six" 2024 College Football 360 campaign
  • Curate and execute the "Freshest Crew" 2024 College Basketball Campaign
  • Leaned into our Florida Panthers partnership by signing Matthew Tkachuk in 2024 and creating a campaign around him
  • Leaned into our Florida Panthers partnership by signing Sasha Barkov and activating him from a full 360 approach around the Stanley Cup Finals
  • Create and activate around the 2024 and 2025 MLS league partnership with signed athlete talent through broadcast, social, and retail channels
  • Integrated player appearances into all athlete contracts and traveled around the country to over 20 different retailers to oversee these events
  • Worked in the field around the country in several locations to execute production shoots
  • Went to the University of Oregon and Texas A&M biggest football games of the season to manage the partnership and oversee the execution of the activations
  • Networked and built relationships at the 2024 NIL Summit to gain a deeper understanding of different sports in the space
  • Sought out areas of opportunity across all partnerships and cultivated unique ideas to activate around them through athlete talent
  • Work with agencies to bring photography and videography ideas to life for athlete talent within the NBA and NFL.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Devised content strategy to effectively engage target audiences.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Conducted market research to identify new opportunities and target markets.

Golf Shop Marketing Manager

Boca West Country Club
01.2023 - 12.2023
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Wrote and distributed press releases to increase brand visibility.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created and managed social media campaigns to increase brand engagement.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Sports Marketing Intern

Florida Sports Hall of Fame
06.2022 - 08.2022
  • Monitored social media platforms to discover feedback, ideas and trending news.
  • Organized and helped prepare materials for onsite and offsite events.
  • Assisted in creating written, video, and image content for marketing channels.
  • Researched competitor trends and interpreted findings to report conclusions to supervisors.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Built schedules on spreadsheets to ensure smooth flow for the different games across various sports

Education

MBA - Sports Management

Lynn University
Boca Raton, FL
08-2023

Bachelor of Science - Marketing

Lynn University
Boca Raton, FL
05-2022

Skills

  • Recruitment
  • Talent management
  • Strategy development
  • Brand message implementation
  • Content coordination
  • Digital marketing
  • Relationship building
  • Teamwork and collaboration
  • Negotiation
  • Campaign development
  • Market research
  • Cross-functional collaboration

Timeline

Sports Marketing Coordinator

Celsius
12.2023 - Current

Golf Shop Marketing Manager

Boca West Country Club
01.2023 - 12.2023

Sports Marketing Intern

Florida Sports Hall of Fame
06.2022 - 08.2022

MBA - Sports Management

Lynn University

Bachelor of Science - Marketing

Lynn University

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