Alexis Fitzgerald
Memphis,TN
Summary
As a creative leader, I am passionate about developing effective communication strategies that position organizations for greater visibility and impactful outreach. Committed to partner collaboration, I identify solutions that advance the company's mission and expand on target goals. Operating as a forward-thinker in a fast-paced industry, I have learned that any goal can be accomplished with a positive attitude, a keen eye for detail, and an exceptional work ethic.
Overview
9
9
years of professional experience
Work History
Strategic Communications Executive
Memphis-Shelby County Schools
01.2022 - Current
- Developed and executed strategic internal and executive communications plans on behalf of the superintendent and executive leadership
- Oversaw all website content by working cross-functionally with the IT department to produce enhanced functionality
- Developed a crisis response plan to the Cummings school shooting
- Supported organizational leaders and partners with consistent and timely counsel, communications coaching, and message development
- Supported the external communications team in evaluating and effectively responding to reputational challenges, issues, and crises in a fast-paced, demanding environment
- Served as the point of contact to over 160 principals for highly-sensitive messaging.
Internal Communications Advisor
Memphis-Shelby County Schools
01.2021 - 01.2022
- Created, managed, and disseminated three weekly newsletters promoting events, initiatives, and awards to over 14,000 employees
- Responsible for developing high-level internal communications material, including campaigns, presentations, company announcements, and notifications
- Managed multiple cross-department communication initiatives simultaneously that supported engagement efforts with employees
- Developed, implemented, and monitored the efficiency of MSCS internal communications processes and platforms.
Internal Communications Analyst
Memphis-Shelby County Schools
01.2020 - 01.2021
Marketing & Communications Manager
Raleigh Community Development Corporation
01.2019 - 01.2020
- Developed and led innovative communications plans to promote the CDC's work to diverse audiences, including the media, policymakers, political leaders, BOLC partners, and donors
- Created high-level internal communications material, including newsletters, promotional pieces, web content, and social media messaging
- Increased viewership by 30%, by analyzing communications data, including campaign results, conversion rates, and online traffic
- Served as the chief storyteller to engage targeted audiences in the CDC's work
- Developed and maintained the Marketing and Communication Department's budget.
Marketing Specialist
Robert Half Technology
01.2018 - 01.2019
- Increased clientele by 15% by designing a new innovative approach to understanding the needs of the audience
- Drove content plans and developed multi-channel marketing strategies (web, print, email, video, social, etc.) Designed infographics to communicate complex data surrounding the candidate's work background
- Collaborated with cross-functional portfolio teams to align product development, messaging, quality, and pricing strategies with organizational objectives.
Communications Specialist
P&T Corporation
01.2017 - 01.2018
- Developed and implemented communication strategies, including media outreach and content creation
- Wrote press releases and content for the company's website, infographics, and newsletters
- Acquired and maintained a detailed knowledge of the company's policies, principles, and strategies
- Researched, prepared, and expedited all project proposals and RFQ responses
- Assisted with planning and coordinating company events, both inside and outside of the office.
Digital Communications Specialist
University of Tennessee Knoxville
01.2016 - 01.2017
- Provided strategic direction for digital media initiatives by developing and managing high-performing communication modules.
- Worked efficiently with IT specialists to create interactive projects that enhanced the agent's knowledge.
- Utilized different software such as captivate, adobe, articulate, storyline, photoshop, audacity, and PowerPoint to produce these communication modules.
- Managed the design and development of digital media.
Education
MBA -
University of Memphis
Memphis, TN12.2019
Bachelor of Science - Journalism
The University of Tennessee - Knoxville
Knoxville, TN05.2017
Skills
- Executive Support
- Strategy Development
- Research and analysis
- Budget Administration
- Community Engagement
- Project Management
- Staff Development
- Marketing
- Change Implementation
- Strategic Planning
- Brand Building
- Crisis Communications
- Digital Media
- Creative Thinking
Education
Master of Business Administration, 2019, Journalism & Electronic Media, Political Science, 2017
Timeline
Strategic Communications Executive
Memphis-Shelby County Schools
01.2022 - Current
Internal Communications Advisor
Memphis-Shelby County Schools
01.2021 - 01.2022
Internal Communications Analyst
Memphis-Shelby County Schools
01.2020 - 01.2021
Marketing & Communications Manager
Raleigh Community Development Corporation
01.2019 - 01.2020
Marketing Specialist
Robert Half Technology
01.2018 - 01.2019
Communications Specialist
P&T Corporation
01.2017 - 01.2018
Digital Communications Specialist
University of Tennessee Knoxville
01.2016 - 01.2017
MBA -
University of Memphis
Bachelor of Science - Journalism
The University of Tennessee - Knoxville
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