ALEXIS FULLER
Conshohocken,PA
Summary
Results-driven Digital Marketing Analyst with 2 years of experience in optimizing marketing strategies through data analysis and performance metrics. Proficient in leveraging analytics tools such as Google Analytics, SQL, Looker, and Qlik to derive actionable insights that enhance customer acquisition and engagement.
Overview
2
2
years of professional experience
Work History
Marketing Analyst
Anthropologie
Philadelphia, PA
09.2023 - Current
- Analyzed performance of Anthro, BHLDN, and Terrain marketing initiatives across paid/organic search, social media, display ads, affiliate/influencer marketing, and video, providing actionable recommendations for optimization.
- Developed and maintained enterprise-wide reporting and KPIs to measure marketing effectiveness.
- Contributed to understanding the impact of each marketing channel on customer acquisition and the overall customer journey.
- Monitored and analyzed category-level performance, including search queries and trend analysis.
- Explored customer browsing behaviors and patterns on web and app platforms.
- Assisted in research on attribution models, marketing channel testing, and tag maintenance.
- Translated quantitative insights into qualitative recommendations, delivering clear and actionable opportunities.
Marketing Strategy Analyst
ARAMARK GLOBAL HEADQUARTERS
Philadelphia, USA
06.2022 - 08.2023
- Support the operations of the Qualtrics CX Platform, and data visualization and reporting to drive enterprise knowledge of the consumer through the collection and dissemination of actionable consumer insights globally
- Manage specific workflow, updating and data management activities surrounding Qualtrics XM Platform
- Develop process for systems workflow and continuous improvement
- Work closely with Aramark partners, clients, and functional team members to gather data and extract meaningful and actionable insights
- Perform Ad Hoc research & analysis as required by business needs
Education
Bachelor of Science (BS) - Business Administration
Bloomsburg University of Pennsylvania
Bloomsburg, PA05.2022
Skills
- Data Analysis and Interpretation
- Proficiency in Google Analytics and other analytics tools
- Experience with SQL and Excel for data manipulation
- Knowledge of attribution modeling
- KPI Development and Reporting
- Understanding of digital marketing channels
- Data Visualization (QLIK)
- Strong Written and Verbal Communication Skills
- Presentation Skills
- Attention to Detail
- Critical Thinking
- Ability to Translate Data into Actionable Insights
Volunteer Experience
- American Marketing Association, Fall 2018-Present
- Alpha Sigma Tau/Tau Sigma Pi Social/Service Sorority, 2019-Present, Recognized for Academic Excellence, Fundraising Chair, Community Service Leader
Timeline
Marketing Analyst
Anthropologie
09.2023 - Current
Marketing Strategy Analyst
ARAMARK GLOBAL HEADQUARTERS
06.2022 - 08.2023
Bachelor of Science (BS) - Business Administration
Bloomsburg University of Pennsylvania