Alexis Gonzalez
San Diego,CA
Summary
Cannabis Professional with 8 years of experience with live CannaTastings and Cannabis as medicine education. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Seeking a full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Thorough team contributor with strong organizational capabilities, experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines. Results-oriented achiever with a proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance. Dedicated cannabis professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
18
18
years of professional experience
Work History
Retail/Events Field Marketing Coordinator
CannaCraft, Craftforce Services Inc
11.2022 - 08.2024
- Campaign Execution: Planned and executed field marketing campaigns, including in-store promotions, pop-up events, and product launches, boosting brand visibility and sales
- Compliance Management: Maintained compliance with local and state cannabis regulations for all field marketing activities and events
- Event Coordination: Managed logistics for events, trade shows, and product launches, including securing venues, preparing digital ticketing, coordinating with vendors, and leading high-end budtender tasting events that increased product advocacy
- Cross-Functional Collaboration: Partnered with sales and marketing teams to align marketing efforts with overall business objectives
- Retail & Brand Communication: Maintained strong communication with retail partners, ensuring alignment on promotions, asset distribution, and timely execution of marketing activities
- Brand Placement Coordination: Coordinated and executed strategic brand placement in retail locations across California, maximizing product visibility and ensuring cohesive brand representation
- Team Coordination: Led onboarding processes for new marketing coordinators, ensuring proper integration with brand strategies and objectives
- Swag Coordination: Sourced, purchased, and distributed branded swag from multiple vendors, securing the best value for the budget
- Survey Campaigns: Conducted consumer surveys to assess product taste, quality, and sell ability, utilizing insights to refine marketing strategies
- Brand Representation: Represented all CannaCraft brands at industry events, trade shows, and in-store promotions, ensuring consistent and impactful brand messaging
- Solution-Oriented Innovation: Identified and implemented innovative solutions to streamline processes and improve marketing strategies
- Data-Driven Analysis: Analyzed the effectiveness of marketing campaigns, providing insights to improve future event planning and execution.
Delivery Assistant Manager / Virtual Cannabis Concierge
March and Ash
11 2019 - 11 2022
- Managed delivery drivers and virtual staff, assigning tasks, routes, and breaks while maintaining operational efficiency
- Point of Sale System Integration: Guided the integration and training of staff on new Point of Sale (Blaze), ensuring a smooth transition.
- Customer Service Management: Managed the digital customer experience, ensuring consistency between online orders and in-person delivery services
- Operations Optimization: Provided solutions to enhance communication with customers during high-volume order days, improving customer satisfaction
- Compliance & Strategy: Ensured compliance with all local regulations and collaborated with upper management to drive strategy and achieve department goals.
- Enhanced delivery efficiency by optimizing routes and utilizing time-management skills.
- Assisted in training new Delivery Assistants, sharing best practices for efficient operations.
- Demonstrated flexibility in adapting to schedule changes or unique delivery requirements, accommodating customer needs effectively.
Project Manager/ CEO Assistant / Cannabis Consult
Cali CC Group
06.2018 - 06.2019
- State Licensing Acquisition: Successfully researched and acquired state licensing from the
- Bureau of Cannabis Control California for a new dispensary
- Project Management: Managed start-up operations, coordinated with departments, and facilitated cross-functional meetings to ensure project success
- Strategic Campaigns: Developed and executed marketing campaigns, including sponsorships, to support dispensary launch efforts.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Identified plans and resources required to meet project goals and objectives.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Shift Lead Manager / Floor Trainer / Budtender
Golden State Greens
11.2015 - 07.2018
- Team Training: Trained and supervised staff in store protocols and customer interaction
- Customer Service: Provided a personalized sales experience for 15-40 customers daily, enhancing their understanding of cannabis products
- Branding & Events: Developed branding concepts and represented the brand at events, fostering strong customer relationships.
- Coached crew members to optimize performance and motivate toward more efficient work.
- Led by example, demonstrating a strong work ethic and commitment to excellence that motivated team members to strive for their best performance.
Office Patient Cannabis Consultant
RX-C
08.2016 - 06.2017
- Consultation & Sales: Provided deep product knowledge and sales support to patients, helping them understand cannabis benefits for their specific ailments
- Customer Communication: Managed orders, scheduled appointments, and processed transactions, delivering exceptional customer service.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Managed client relationships through regular check-ins and updates on project progress.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
Assistant Manager
Landmark Cinemas
12.2012 - 04.2016
- Operations Coordination: Managed film programming, scheduling, and data entry, ensuring smooth theater operations.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
2nd Assistant Manager
Zumiez
10.2013 - 06.2014
- Inventory Management: Oversaw inventory processes and resolved discrepancies
- Supported store manager in training new employees, fostering a positive work environment for team development.
- Fostered a collaborative work culture among staff members by encouraging teamwork and recognizing exceptional contributions.
- Provided exceptional customer service through active listening, understanding individual needs, and offering appropriate solutions or recommendations in line with company policies.
- Maintained visual merchandising standards to create an appealing shopping experience for customers.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Account Manager
SEOhaus
05.2012 - 09.2012
- Client Relations: Built strong relationships with clients, answering inquiries and providing SEO strategies
- Campaign Development: Assisted in optimizing websites and developing keyword strategies for client success.
Department Manager
Barnes and Noble
09.2006 - 06.2012
- Managed department staff and daily operations, ensuring top-tier customer service
- Merchandising: Executed merchandising and product placement strategies to boost sales.
Education
Sell-SMaRT Vendor Program - Cannabis Trainers
Green Flower / Cannabis Trainers Sell-SMaRT Vendor Program - Certificate of Completion
Online2019
Some College (No Degree) -
San Diego City College
San DiegoSome College (No Degree) -
Southwestern College
Chula VistaSkills
- Professional Cannabis Taste Liaison
- Strategic Planning, Budgeting & Vendor Relations
- Campaign Management & Event Execution
- Regulatory Compliance
- Staff Management & Team Leadership
- Customer Experience Analysis
- Public & Media Relations
- Medical Cannabis Education
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
Relationship Building
Timeline
Retail/Events Field Marketing Coordinator
CannaCraft, Craftforce Services Inc
11.2022 - 08.2024
Project Manager/ CEO Assistant / Cannabis Consult
Cali CC Group
06.2018 - 06.2019
Office Patient Cannabis Consultant
RX-C
08.2016 - 06.2017
Shift Lead Manager / Floor Trainer / Budtender
Golden State Greens
11.2015 - 07.2018
2nd Assistant Manager
Zumiez
10.2013 - 06.2014
Assistant Manager
Landmark Cinemas
12.2012 - 04.2016
Account Manager
SEOhaus
05.2012 - 09.2012
Department Manager
Barnes and Noble
09.2006 - 06.2012
Delivery Assistant Manager / Virtual Cannabis Concierge
March and Ash
11 2019 - 11 2022
Sell-SMaRT Vendor Program - Cannabis Trainers
Green Flower / Cannabis Trainers Sell-SMaRT Vendor Program - Certificate of Completion
Some College (No Degree) -
San Diego City College
Some College (No Degree) -
Southwestern College
Professional Cannabis Tasting Expert
- Access to 40+ cannabis glass and devices to use for high end in-person Cannabis Tasings
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