Alexis Green
Moline,IL
Summary
Dynamic and adaptable professional with over 12 years of experience as a successful business owner in the pet care industry, complemented by a proven track record as a freelance writer. A unique blend of passion for animal wellness and exceptional writing and content creation skills drives a commitment to delivering engaging and informative material. Currently focused on expanding educational initiatives while balancing the demands of running a business and nurturing three children. As a self-made author, contributions to literature reflect a deep understanding of both the pet care field and the art of storytelling.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Creative Writer
Self Employed Writer
07.2025 - Current
- Developed engaging content for diverse platforms, enhancing brand storytelling and audience connection.
- Collaborated with marketing teams to create compelling copy for campaigns, driving consumer engagement and brand awareness.
- Researched industry trends and audience preferences, informing content strategy and improving relevance of written materials.
- Edited and refined articles for clarity, coherence, and adherence to brand voice, ensuring high-quality deliverables.
- Mentored junior writers, providing feedback on style and technique to elevate overall team performance and output quality.
- Led brainstorming sessions to generate innovative concepts for content projects, fostering a collaborative creative environment.
- Analyzed performance metrics of published content, adjusting strategies to enhance reach and impact on target audiences.
- Established editorial guidelines that streamlined the writing process across departments, promoting consistency in messaging and tone.
- Utilized strong editing skills to revise written work for clarity, coherence, and grammatical correctness.
- Adapted writing style according to project requirements, exhibiting versatility across various industries and formats.
- Balanced attention to detail with meeting word count targets showcasing ability to comply with specific guidelines.
Freelance Writer & Content Creator
Self-Employed
06.2018 - Current
- Pet-Centric Media: Developed engaging blog posts and feature articles focused on dog breeds, training techniques, and pet health for a popular online pet blog. Researched topics thoroughly to provide accurate and informative content for a wide audience.
- Creative Content Solutions: Collaborated with various small businesses to write compelling website copy, product descriptions, and promotional materials. Adapted writing style and tone to match each client's unique brand voice, contributing to improved online engagement.
- Managed multiple projects simultaneously, consistently meeting deadlines and exceeding client expectations.
- Developed engaging content across diverse genres to captivate and inform target audiences.
- Researched industry trends to enhance writing quality and relevance for various publications.
- Edited and proofread manuscripts for clarity, coherence, and adherence to style guidelines.
- Collaborated with clients to understand project goals and deliver tailored writing solutions.
- Established a personal brand through effective social media marketing and audience engagement strategies.
- Mentored aspiring writers by providing feedback and guidance on improving their craft.
- Implemented efficient workflow processes to streamline content creation and submission timelines.
- Analyzed reader feedback to refine writing techniques and improve overall content effectiveness.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Brainstormed ideas to create useful content for clients.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Organized material to research and complete writing tasks.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
- Conducted interviews with subject matter experts to generate topics.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Conducted comprehensive interviews with industry experts, adding credibility and depth to feature articles.
- Translated complex technical information into accessible, user-friendly guidebooks, broadening product's appeal to non-specialist customers.
Dog Groomer
Mari-Brook Grooming Salon
05.2020 - 11.2025
- Successfully established and managed all facets of a busy dog grooming salon.
- Cultivated a loyal client base through exceptional customer service, resulting in high client retention.
- Managed all business operations, including financial planning, inventory management, and marketing initiatives.
- Provided expert grooming services ensuring pet safety and comfort during each session.
- Educated pet owners on proper grooming techniques and maintenance for optimal hygiene.
- Developed customized grooming plans based on individual breed requirements and owner preferences.
- Mentored junior groomers, enhancing skills through hands-on training and feedback sessions.
- Streamlined appointment scheduling process, improving customer experience and service efficiency.
- Implemented sanitation protocols to maintain a clean, safe environment for pets and staff.
- Resolved customer concerns effectively, fostering strong client relationships and repeat business.
- Stayed updated on industry trends, integrating new techniques into grooming practices to enhance service quality.
- Skillfully managed difficult pets using patience and expert handling techniques, ensuring a stress-free experience for both animals and their owners.
- Maintained a clean, safe, and hygienic work environment for optimal pet care and customer satisfaction.
- Followed effective process for bathing and grooming dogs to remove dirt, loose hair, parasites, and hair mats.
- Developed strong relationships with clients, fostering trust in the quality and consistency of grooming services provided.
- Prepared pets for grooming by conducting thorough assessments of their coat condition, overall health, and temperament, ensuring an appropriate and safe approach.
- Enhanced customer satisfaction by providing high-quality grooming services tailored to individual pet needs.
- Educated clients on proper at-home pet care, strengthening their bond with their pets while promoting healthy habits between visits.
- Greeted pet owners and went over available services, outlined costs, and determined special needs of animals under care.
- Mastered time management skills to balance multiple appointments throughout the day while maintaining attention to detail and quality.
- Managed appointment scheduling efficiently, ensuring timely service delivery to maximize daily productivity.
- Delivered exceptional customer service, addressing client concerns promptly and professionally to maintain a positive reputation.
- Carefully clipped nails and trimmed hair around pads and paws, using gentle approach for anxious pets.
- Performed pet intake to gain necessary information concerning health, behaviors, potential allergies, and other details to provide complete records and methods of owner contact.
- Kept up-to-date on industry trends and advances in grooming tools and products to provide top-notch services for all customers.
- Collaborated with fellow groomers to share best practices, continuously improving overall service quality and efficiency.
- Contributed to business growth by offering personalized grooming packages that catered to specific breeds and pet sizes.
- Fed, walked and bathed animals.
- Consistently ensured accurate record-keeping of client information, bookings, payments, and special requests for seamless business operations.
- Supported team members during busy periods or staff absences, demonstrating adaptability and commitment to the company''s success.
- Showcased expertise in various grooming techniques for diverse dog breeds, delivering exceptional results every time.
- Contributed to client retention by consistently providing outstanding customer service to both clients and pets.
- Kept cages, kennels, play yards, and grooming areas neat and clean.
- Washed, trimmed, and brushed animals to maintain good grooming standards.
- Monitored animals for behavioral problems and signs of health issues.
- Assisted in inventory management by tracking product usage and replenishing supplies as needed, maintaining optimal stock levels at all times.
- Collaborated with team members to share knowledge and improve overall service quality.
- Monitored animals for signs of disease, illness, or injury and communicated concerns to owners.
- Reset procedure rooms between appointments and disinfected equipment.
- Assisted with development of animal behavior modification plans.
- Managed inventory, ordered new supplies and maintained optimal storage to meet expected needs.
- Prepared and administered medications and treatments as prescribed by veterinarian.
- Documented animals' weight, size and condition in computer system for review by senior staff.
- Monitored animal behavior and completed examinations to identify illnesses, injuries, or potential diseases.
- Supported animal wellbeing by caring for both physical and mental health needs through strategies such as regular exercise.
- Followed pet care instructions for dietary needs and medication regimens.
- Performed basic wound care and other medical aid, working with veterinarians to handle advanced cases.
- Developed and implemented enrichment plans to keep animals healthy and stimulated.
- Trained animals in behavioral compliance or other special routines or commands.
Business Owner
Mari- Brook Grooming Salon
05.2020 - 11.2025
- Managed daily operations, ensuring efficient workflow and resource allocation.
- Developed strategic marketing plans to enhance brand visibility and customer engagement.
- Oversaw financial management, including budgeting, forecasting, and expense tracking.
- Cultivated relationships with vendors and suppliers to optimize procurement processes.
- Trained and mentored staff, fostering a collaborative team environment.
- Implemented operational improvements that increased productivity and reduced costs.
- Oversaw financial management including budgeting, forecasting, and reporting.
- Cultivated customer relationships, enhancing loyalty and repeat business.
- Managed daily operations, ensuring optimal workflow and resource allocation.
- Developed and implemented business strategies to enhance operational efficiency.
Sales Associate
Petco Animal Supplies Stores Inc.
06.2015 - 06.2016
- Developed strong customer relationships to enhance satisfaction and loyalty.
- Collaborated with team members to achieve sales targets through effective communication.
- Utilized point-of-sale systems to manage transactions and maintain accurate inventory records.
- Trained new associates on product knowledge and sales techniques for improved performance.
- Analyzed customer feedback to identify trends and implement service improvements.
- Led promotional events to drive traffic and increase brand visibility within the community.
- Monitored competitor activities to adjust strategies and maintain market relevance.
Education
Associate of Arts -
Black Hawk College
Moline, ILHigh School Diploma -
Quad City Christian Home School
Moline, IL06-2011
Skills
- Dog Grooming & Styling
- Business Operations & Management
- Content Creation & Copywriting
- Client Relations
- Blogging & Article Writing
- Animal Handling & Safety
- Editing & Proofreading
- Project Management
Certification
Certification in Dog Grooming
Timeline
Creative Writer
Self Employed Writer
07.2025 - Current
Dog Groomer
Mari-Brook Grooming Salon
05.2020 - 11.2025
Business Owner
Mari- Brook Grooming Salon
05.2020 - 11.2025
Freelance Writer & Content Creator
Self-Employed
06.2018 - Current
Sales Associate
Petco Animal Supplies Stores Inc.
06.2015 - 06.2016
Associate of Arts -
Black Hawk College
High School Diploma -
Quad City Christian Home School
Educational Pursuits
Alexis Green is currently enrolled as a freshman at Black Hawk College in Place, further expanding knowledge and skills to complement professional experience.
Skills Matrix
- Category
- Skills
- Pet Care & Management
- Dog Grooming & Styling, Animal Handling & Safety, Business Operations & Management, Client Relations
- Content Creation
- Content Creation & Copywriting, Blogging & Article Writing, Editing & Proofreading
- General Professional
- Project Management
Contact Information
- For inquiries or collaborations, please contact Person at:
- Phone: (309) 791-2106
- Email: purplsparkle@icloud.com
- Address: 102 Second Street, Bradford, IL 61421
Additional Resources
- File (Additional writing samples)
- Calendar event (Schedule a consultation)
Portfolio Highlights
- Pet-Centric Media: Developed engaging blog posts and feature articles focused on dog breeds, training techniques, and pet health for a popular online pet blog. Researched topics thoroughly to provide accurate and informative content for a wide audience.
- Creative Content Solutions: Collaborated with various small businesses to write compelling website copy, product descriptions, and promotional materials. Adapted writing style and tone to match each client's unique brand voice, contributing to improved online engagement.
- Managed multiple projects simultaneously, consistently meeting deadlines and exceeding client expectations.
Creative Expression: Freelance Writing & Content Creation
- Overview
- Operating remotely as a freelance writer and content creator since June 2018, Alexis Green has partnered with various businesses to deliver engaging and informative content. This experience highlights a keen ability to adapt writing styles to diverse platforms and audiences.
Introduction
This portfolio showcases the diverse skills and extensive experience of Alexis Green, a professional who seamlessly blends a deep passion for animal wellness with strong writing and content creation abilities. With over 12 years as a successful business owner in the pet care industry and a proven track record as a freelance writer, Alexis offers a unique combination of practical expertise and creative versatility.
Business Acumen: Mari Brooke Grooming Salon
- Overview
- As the owner and operator of Mari Brooke Grooming Salon in Moline, IL, Alexis Green successfully established and managed all facets of a thriving pet grooming business from Date to the present. This role encompassed comprehensive business management, client relations, and operational excellence.
- Key Achievements
- Successfully established and managed all facets of a busy dog grooming salon.
- Cultivated a loyal client base through exceptional customer service, resulting in high client retention.
- Managed all business operations, including financial planning, inventory management, and marketing initiatives.