ALEXIS HOFFEND
Labcorp (formerly Invitae)
Denver,CO
1
Certification
15
years of professional experience
Product leader with 10+ years of experience owning product development lifecycles, designing AI-integrated workflows, and driving adoption of scalable processes across high-autonomy PM organizations. Proven track record translating strategy into working systems; building the templates, tooling, and rituals that PMs actually use. Experienced leading PM teams, standardizing core product processes, and implementing AI as infrastructure for synthesis, documentation, and decision support. Credible peer to senior PMs, having shipped product end-to-end across enterprise SaaS environments.
Work History
Senior Product Manager
4 Years 5 Months- Own end-to-end product development lifecycle – from discovery and customer synthesis through spec, stakeholder review, and launch – across enterprise-scale workflows
- Design and implement AI-driven workflow infrastructure using Claude and automation tooling, enabling AI to serve as infrastructure for synthesis, documentation, and requirements generation – reducing manual effort by 84% and accelerating team velocity
- Build and iterate on product templates and process frameworks adopted across engineering and operations, translating leadership intent into working systems teams actually use
- Standardize core PM rituals within Agile/Scrum: sprint planning, backlog prioritization, design review, demo’s, and delivery cadence across cross-functional teams
- Define and tracked KPIs for adoption, engagement, and performance; used analytics and PM feedback to continuously iterate on process improvements
- Bridge executive strategy and ground-level execution, communicating product direction and progress clearly across engineering, marketing, and operations
- Prioritize roadmap using RICE, balancing business impact, user needs, and technical feasibility
Strategic Product Manager
6 Years- Owned product vision, roadmap, and P&L for enterprise SaaS platform; led a product organization of 1 Manager and 10 Product Managers
- Drove adoption of new product processes and frameworks across a high-autonomy PM team – earning credibility through demonstrated value and clear communication, not mandate
- Designed scalable, configurable platform workflows enabling personalized experiences across large-scale customer and partner interactions
- Improved platform reliability and reduced incidents by 75% through systems redesign and process standardization
- Drove 40% annual revenue growth through integration strategy and partner onboarding; designed configurable pricing features increasing partner profitability by up to 25%
- Conducted competitive analysis and market research to inform product differentiation and prioritization
- Managed and mentored a team of 7 Product Managers, driving execution, prioritization, and delivery across multiple concurrent initiatives
- Designed scalable workflows improving customer satisfaction and operational efficiency
- Delivered product enhancements driving 20% annual growth and 15% quarterly profit increases
Sales Leader
1 Year 11 Months- Led a team of 10 sales representatives focused on coaching initiatives, improving revenue generation, and team productivity
Medical Sales Representative
3 Years 8 Months- Drove revenue growth through territory expansion and client relationship management, ranked #1 nationally
Education
Bachelor of Science - Computer Science
Skills
Product Operations: Product Development Lifecycle (PDLC) Ownership
Process Architecture & Standardization
PM Enablement & Adoption
Change Management
Framework & Template Design (PRD
Specs
NPI Rituals)
Product Leadership: End-to-End Lifecycle Ownership
Backlog Prioritization (RICE
MoSCoW)
Go-to-Market Strategy
Agile/Scrum
Executive Stakeholder Communication
AI & Automation: AI Workflow Infrastructure Design
Process Automation
Product Analytics
A/B Testing & Behavior Analysis
Team & Org Leadership: PM Team Leadership (10+ PMs)
Cross-Functional Partnership
High-Autonomy Org Adoption
Tools: Salesforce
JIRA
Monday.com
Claude
Cortex
BOOMI
Trello
Xifin
DocuSign
Accomplishments
Recognized as a Top Healthcare Technology Leader in 2022 by The Healthcare Technology Report
Certification
- Lean Six Sigma Black Belt Certificate
- SAFe (Scaled Agile Framework) Certificate
- Apexus 340B Certificate
- The Top 25 Healthcare Technology Leaders: The Healthcare Technology Report
Timeline
Senior Product Manager
Labcorp (formerly Invitae)
01.2022 - CurrentRead More
Strategic Product Manager
CaptureRx
01.2016 - 01.2022Read More
Sales Leader
Team 210 INC.
09.2014 - 08.2016Read More
Medical Sales Representative
BTNX
01.2011 - 09.2014Read More
Niagara University
Bachelor of Science from Computer Science
Read More
KEY PRODUCT IMPACT
- AI Workflow Infrastructure
- Reduced manual effort by 84% by implementing AI-driven process automation across the product development lifecycle
- Automated medical necessity documentation outreach, eliminating 90% of manual prior authorization form creation
- Reduced billing cycle time by 20% and claims rejections by 30% through redesigned automated workflows
- Process Standardization & PM Adoption
- Built and standardized product templates and execution frameworks adopted across engineering and operations orgs
- Improved customer data accuracy by 80% through automated account management workflow standardization
- Reduced manual account merging by 60% via automated matching and data standardization
- Platform & Integration
- Designed API integrations with billing vendors reducing processing time by up to 80%
- Increased prior authorization approval rates by up to 40% through case flow and workflow design