Summary
Overview
Work History
Education
Skills
Languages
Timeline
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ALEXIS HOWARD

ALEXIS HOWARD

Dallas,TX

Summary

Strategic-thinking Communications Leader, offering 12-year history of effective leadership and dynamic internal and external communications planning. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Highly articulate writer with strong aptitude for creating engaging content. Decisive and focused with expertise in team leadership and development.


Overview

11
11
years of professional experience

Work History

Field Development Communications & Community Manager

Beautycounter
02.2023 - Current
  • Work with cross-functional partners to strategize communication plans for upcoming marketing campaigns, product releases, and incentive programs that improve brand awareness, increase sales, and enhance customer loyalty
  • Develop and implement engaging and informational Field communication strategy plans that equip and empower over 50K Brand Advocates to build their team and their business, resulting in over $500K in new revenue
  • Manage detailed content calendar of online, social, and print media to build brand awareness and customer acquisition
  • Provide insightful, creative solutions to the People Team to improve internal communications, increasing employee engagement by 31% and reducing time spent on internal communications by 6 hours weekly.

Communications Coordinator

ONEHOPE Wine
08.2022 - 02.2023
  • Partner with internal stakeholders to optimize the Beautycounter app features for the benefit of Brand Advocates resulting in a 28% increase in app downloads
  • Successfully managed the Cause Entrepreneur (CE) Community's weekly newsletter, 'The VINE,' contributing compelling content that drove member engagement and increased readership by 32%
  • Efficiently compiled and disseminated monthly announcement communications, optimizing communication processes and ensuring timely delivery of important updates to the CE Community
  • Proactively oversaw the ONEHOPE Community Facebook Page, strategically creating engaging posts, coordinating events, and moderating discussions, resulting in a 57% increase in page interactions and a strengthened online community
  • Skillfully managed articles and content within the CE Help Center using HubSpot, ensuring quick and easy access to valuable resources for CE members and increasing 'helpful' votes by 22%.
  • Generated clear, concise and original verbiage for written communications.
  • Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.

Director of Marketing

CAN Community Health
01.2019 - 09.2020
  • Efficiently compiled and disseminated monthly announcement communications, optimizing communication processes and ensuring timely delivery of important updates to the CE Community
  • Proactively oversaw the ONEHOPE Community Facebook Page, strategically creating engaging posts, coordinating events, and moderating discussions, resulting in a 57% increase in page interactions and a strengthened online community
  • Skillfully managed articles and content within the CE Help Center using HubSpot, ensuring quick and easy access to valuable resources for CE members and increasing 'helpful' votes by 22%
  • Managed community programming & outreach campaigns for over 33+ locations, nationwide
  • Results included an increase of $2.1M in new business sales and a $1.6M increase in revenue for new & existing patients
  • Improved donor engagement via excellent interpersonal skills; elevating sponsorships by over $150K
  • Collaborated with cross-functional partners to develop quarterly marketing initiatives focused on increasing patient referrals resulting in a 50% increase in new patients.
  • Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
  • Organized and executed robust, creative experiential marketing events.

Community Liaison of South Florida

CAN Community Health
01.2016 - 01.2018
  • Owned relationships with top decision-makers and executives that lead to consistently fundraising $20K in 3 months
  • Assembled resources by creating a community strategy and executing 100+ community outreach events and initiatives annually in partnership with 90+ community partners.
  • Enhanced public relations for the organization through effective communication with diverse groups and stakeholders.
  • Strengthened community partnerships by organizing and attending collaborative events.

Flight Attendant Trainer

American Airlines
07.2013 - 04.2016
  • Oversaw the training and development of over 1K Washington D.C
  • Based flight attendants.
  • Coordinated with ground personnel to resolve any issues or discrepancies in a timely manner, maintaining smooth operations.
  • Demonstrated proper use of safety equipment and seatbelts to inform and educate passengers prior to takeoff.

Education

Master of Science in Communication -

Purdue University
West Lafayette, IN

Graduate Certificate in Strategic Communications and Public Relations -

Purdue University
West Lafayette, IN

Graduate Certificate in Strategic Communications Management -

Purdue University
West Lafayette, IN

Bachelor of Arts Public Administration -

Florida International University
Miami, FL

Skills

  • Microsoft Suite
  • Google Suite
  • Strategic Communication
  • Executive Programming
  • HTML and CSS Knowledge
  • Project Management
  • Public & Media Relations
  • Copywriting
  • Transformational Coaching and Speaking
  • Staff Management
  • Public and Media Relations
  • Database Management

Languages

Spanish
Native or Bilingual

Timeline

Field Development Communications & Community Manager

Beautycounter
02.2023 - Current

Communications Coordinator

ONEHOPE Wine
08.2022 - 02.2023

Director of Marketing

CAN Community Health
01.2019 - 09.2020

Community Liaison of South Florida

CAN Community Health
01.2016 - 01.2018

Flight Attendant Trainer

American Airlines
07.2013 - 04.2016

Master of Science in Communication -

Purdue University

Graduate Certificate in Strategic Communications and Public Relations -

Purdue University

Graduate Certificate in Strategic Communications Management -

Purdue University

Bachelor of Arts Public Administration -

Florida International University

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ALEXIS HOWARD