Alexis Lawson
Durham,NC
Summary
Social media and influencer marketing strategist with 6+ years of experience in content creation, digital media, and community engagement. Proven track record in growing audiences, driving brand partnerships, and leading social-first campaigns across TikTok, Instagram, and YouTube. Skilled at blending creative storytelling with data-driven strategy to deliver measurable results. Seeking a role on a dynamic social media team with opportunities for growth and impact.
Overview
6
6
years of professional experience
Work History
Social Media Strategist
Courier Newsroom
06.2023 - Current
- Spearheaded content strategy for state-based newsroom, increasing Instagram engagement by 35% in 6 months through A/B testing of short-form content.
- Wrote and produced multimedia content aligned with editorial priorities, boosting TikTok reach by 200K+ views monthly.
- Collaborated with editorial teams to optimize distribution strategy, ensuring mission-driven stories reached younger, digital-first audiences.
Content Creator, Writer & Workshop Host
Her Black Hand
01.2021 - Current
- Built a community of 50K+ followers across TikTok and Instagram through consistent storytelling around motherhood, lifestyle, and Black culture.
- Produced and delivered branded content campaigns for Adobe, TooFaced, and Food Lion, driving 20–40% higher engagement than brand benchmarks.
- Facilitated 15+ workshops teaching digital storytelling and creative strategy to students and emerging creators.
Creative Writing Teaching Fellow
ArtistYear
North Carolina
01.2020 - 01.2021
- Created writing-based curriculum for middle and high school students
- Facilitated weekly lessons on personal narrative, poetry, and creative voice
- Mentored students one-on-one, supporting confidence-building through language
Education
Bachelor of Arts - Creative Writing
Appalachian State University
Boone, NC12-2019
Bachelor of Arts - English Literature
Kingston University
Kingston,UK07-2019
Skills
- Content & Copywriting
- Short-Form Video Storytelling
- Community Engagement
- Cultural Strategy
- Curriculum Design
- Workshop Design
- Video Editing
- SEO Basics
- Analytics Tools
- Creative Brand Collaborations
- Social media marketing
- Content optimization
- Community engagement
- Campaign management
- Brand development
- A/B testing
- Visual storytelling
- Influencer marketing
- Social listening
References
References available upon request.
Timeline
Social Media Strategist
Courier Newsroom
06.2023 - Current
Content Creator, Writer & Workshop Host
Her Black Hand
01.2021 - Current
Creative Writing Teaching Fellow
ArtistYear
01.2020 - 01.2021
Bachelor of Arts - Creative Writing
Appalachian State University
Bachelor of Arts - English Literature
Kingston University
Similar Profiles
ISABEL SOISSONISABEL SOISSON
Political Content Producer at COURIER NEWSROOMPolitical Content Producer at COURIER NEWSROOM
Richard EberweinRichard Eberwein
Multimedia Journalist at Heartland Signal NewsroomMultimedia Journalist at Heartland Signal Newsroom
Murugesh MMurugesh M
Producer at Collective NewsroomProducer at Collective Newsroom
Tanner BrittTanner Britt
Customer Service Associate at WalgreensCustomer Service Associate at Walgreens
Ericka RoseEricka Rose
Billing Specialist at Lane & Associates Family DentistryBilling Specialist at Lane & Associates Family Dentistry