Alexis Lazarus
Boston,MA
Overview
9
9
years of professional experience
Work History
Editor Fashion & Home
Rue Gilt Groupe
03.2022 - Current
- Curated multiple editorial e-commerce boutiques across various categories for all departments
- These boutiques included seasonal trend recaps, travel stories, pop-culture events, holidays, brand partnerships, high-profile guest curators etc
- Responsible for the creative direction of e-commerce shoots, including creating and styling head to toe looks that lived on the homepage across Gilt.com and Rue La La.com
- Create and maintain the editorial calendar by continually pitching new event ideas and copy each quarter based on current trends, travel hot spots, pop-culture, fashion weeks etc
- Met multiple editorial boutique sales goals, which exceeded overall revenue for the department
- Example: Curated Holiday shops, Seasonal editor shops, Category driven standing shops etc
- (generating over $500k in revenue each year)
- Responsible for creating and developing compelling ways to showcase influencers and brands by ideating and pitching concepts to bring influencer and brand partnerships to life (Examples include: BAZAAR Bride, Rachel Zoe, WeWoreWhat, Susan Miller, Brittany Xavier, etc.)
- Collaborate with Affiliate Marketing and Social teams on integrated marketing partnerships to execute creative ways to showcase the brands goals across the Rue Gilt Groupe ecosystem (Examples include Meredith Corporation, HEARST, Dunkin Donuts, Volvo, WSJ Wine, Project Glimmer.)
Associate Fashion Editor
Rue Gilt Groupe
03.2019 - Current
Assistant Fashion Editor
Rue La La
03.2017 - 05.2019
Ecommerce Merchandising Intern-Shop Nylon
Nylon Magazine
01.2015 - 05.2016
- Curated and selected merchandise for the ShopNylon store
- Used look books from multiple vendors to make sales driven product selections
- Communicated with vendors, conducted trend research and brand outreach
- Assisted with styling photo shoots and tracked daily samples.
Stylist
Intermix
08.2015 - 01.2016
- Assisted the customer by wardrobing and selling merchandise that effectively met and exceeded her needs
- Achieved selling standards and goals on a consistent basis
- Provided merchandise information and current fashion tips to increase sales and customer satisfaction.
Education
BS degree in Fashion Business/Merchandising Management -
The Fashion Institute of Technology
05.2016
Skills
- Curated multiple editorial e-commerce boutiques
- Responsible for the creative direction of e-commerce shoots
- Create and maintain the editorial calendar
- Met multiple editorial boutique sales goals
- Responsible for creating and developing compelling ways to showcase influencers and brands
- Collaborate with Affiliate Marketing and Social teams on integrated marketing partnerships
- Curated and selected merchandise for the ShopNylon store
- Used look books from multiple vendors to make sales driven product selections
- Communicated with vendors, conducted trend research and brand outreach
- Assisted with styling photo shoots and tracked daily samples
- Assisted the customer by wardrobing and selling merchandise
- Achieved selling standards and goals on a consistent basis
- Provided merchandise information and current fashion tips
Timeline
Editor Fashion & Home
Rue Gilt Groupe
03.2022 - Current
Associate Fashion Editor
Rue Gilt Groupe
03.2019 - Current
Assistant Fashion Editor
Rue La La
03.2017 - 05.2019
Stylist
Intermix
08.2015 - 01.2016
Ecommerce Merchandising Intern-Shop Nylon
Nylon Magazine
01.2015 - 05.2016
BS degree in Fashion Business/Merchandising Management -
The Fashion Institute of Technology