Alexis Murine
Portland
Summary
Dynamic leader and innovative problem solver prepared for high-impact roles. Extensive experience in ecommerce & digital marketing, increasing visibility and sales through strategic social media campaigns. Renowned for exceptional customer relations and team training, leveraging organizational skills and a creative approach to drive business success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Live Event Producer
RETRO WITH XO
03.2022 - Current
- Produced & Hosted 50+ events, successfully directing performers, and coordinating with crew at multiple venues.
- Created & sold event tickets through ecommerce sites Ticketleap, Univer.se, and Shopify, as well as in person.
- Developed creative solutions for logistical challenges, ensuring smooth operations during live events.
- Evaluated post-event feedback from attendees and clients alike, identifying areas for improvement in future productions.
- Adapted quickly to unforeseen circumstances or changes in requirements while maintaining focus on achieving desired outcomes within given constraints.
- Expanded client base by building a reputation for innovative event design concepts that exceeded expectations.
- Enhanced audience engagement by incorporating interactive elements and multimedia in live event production.
- Increased brand visibility through effective marketing campaigns promoting live events across multiple platforms.
- Delivered high-quality productions within tight deadlines, demonstrating strong project management skills.
- Maximized sponsorship opportunities through targeted outreach efforts and strategic partnership development initiatives.
General Manager
Roste Chocolate House
09.2022 - Current
- Created and maintained company website, fulfilling ecommerce orders, updating inventory, and communicating with customers.
- Organized events in-store and off-site, coordinating with vendors and attendees.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Managed a diverse team of front-of-house and production staff, fostering a positive work environment and high employee satisfaction.
- Managed budget implementations, employee reviews, training, schedules.
- Developed and implemented strategies to increase sales and profitability.
Co-Founder
PLANET X VINTAGE
10.2020 - Current
- Established successful ecommerce clothing store specializing in vintage and new fashion in October 2020, and opened brick-and-mortar store in July 2021.
- Creating and performing maintenance on ecommerce website, writing copy, corresponding with customers and vendors, and fulfilling orders.
- Sourcing, cleaning, modeling, and photographing thousands of products for website and social media.
- Strategizing content and layout of social media posts, creating captions and product descriptions.
- Operating retail store including cash handling, register, cleaning tasks, and customer service.
- Organizing several Pop Up events, including Flea Markets and In-Store specialty shopping.
Website Manager
Red Light Clothing Exchange
05.2020 - 09.2020
- Photographed thousands of unique items in an efficient manner.
- Digitally merchandised items with accurate measurement data, description captions, and tags to leverage SEO using AirTable and Shopify.
- Used extensive market experience to set retail prices of vintage clothing based on desirability, condition, and current inventory levels.
- Implemented a unique SKU system to streamline fulfillment and organization process.
- Drove both in-store and digital traffic using creatively designed and implemented social media strategies.
Assistant Store Manager
Red Light Clothing Exchange
09.2017 - 05.2020
- Managed a successful monthly Pop Up Shop, with each event highlighting specific decades and trends.
- Maintained positive relationships with sellers through customer service and education.
- Monitored selling trends through analyzing reports and making merchandising decisions to optimize floor layout.
- Trained new employees on buying, cash handling, dressing room procedures, and customer service.
Store Manager
Buffalo Exchange
09.2013 - 08.2017
- Promoted from Buyer to Associate Manager to Store Manager within 4 months of hire.
- Store awarded both Reader and Magazine's Choice for "The Best Used Clothing Store in 2016" by The OC Weekly.
- Created and managed media strategies both online and in local print.
- Optimized inventory and pricing using style & trend research and extensive expertise in garment construction, fabric knowledge, and era trends.
- In charge of hiring, training, deploying, evaluating, and managing a team of up to 15 employees.
Staff Writer + Assistant
ATOD Magazine
01.2013 - 12.2013
- Completed assignments and proactively pitched articles to be published related to culture and lifestyle, including reviews on dining, entertainment, activities, and charity events in LA and Orange Counties.
- Assisted in editing articles for content and grammatical errors.
- Prepared articles with tags, trackbacks, and hyperlinks to leverage SEO using WordPress.
- Assisted with Production on ATOD Radio Show and Web Series, including creating promotional video content using iMovie.
- Coordinated events and communications between staff, talent, radio guests, and contributing writers.
Shift Supervisor
Starbucks
07.2010 - 01.2013
- Utilized Feedback Skills for employee development as a Barista Trainer for 2 years prior to being promoted to a Shift Supervisor.
- Managed store operations, opening and closing of the store, and overseeing and deploying staff both in Cafe and Drive Thru locations.
- Proficient in cash handling and POS sales.
- Trained new employees on drink recipes and pace standards.
- Created an excellent customer experience through extensive food and product knowledge, as well as demonstrating home brewing equipment.
- Successfully executed Visual Merchandising directives through organization and restocking.
- Oversaw daily cleaning chores and maintenance in the cafe and back of house storage areas.
Education
Bachelor of Arts - Creative Writing
California State University Long Beach
Long Beach, CA06.2012
Skills
- Highly Effective Manager & Trainer
- Creative Problem Solver
- Superior Work Ethic
- Excellent Customer & Co-worker Relations
- Quick-learning & Ambitious
- Organized & Proactive
Certification
Fashion as Design | MoMA 05/2020
- Virtual via Coursera
Timeline
General Manager
Roste Chocolate House
09.2022 - Current
Live Event Producer
RETRO WITH XO
03.2022 - Current
Co-Founder
PLANET X VINTAGE
10.2020 - Current
Website Manager
Red Light Clothing Exchange
05.2020 - 09.2020
Assistant Store Manager
Red Light Clothing Exchange
09.2017 - 05.2020
Store Manager
Buffalo Exchange
09.2013 - 08.2017
Staff Writer + Assistant
ATOD Magazine
01.2013 - 12.2013
Shift Supervisor
Starbucks
07.2010 - 01.2013
Bachelor of Arts - Creative Writing
California State University Long Beach
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