ALEXIS NASH
Austin,TX
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Director, Director of Rhythm Cycling
HIT Athletic
10.2022 - Current
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Created content and promotional materials to drive engagement and conversions. This includes videography, graphic design, and photography work.
- Boosted brand awareness by 82% by developing and implementing new strategies based on social media algorithms, trends, and data patterns.
- Built out and presented marketing plans and reports to the owner and shareholders.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
Marketing Manager, Studio Manager
DG Fit Studio
03.2021 - 09.2023
- Created company brand messaging, collateral materials, customer events, and promotional strategies.
- Orchestrated and implemented best marketing practices for rebranding campaigns and promotions.
- Advanced brand visibility by 120% by managing internal and external marketing campaigns and programs.
- Coordinated daily studio operations, including scheduling, staff management, and customer service.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Marketing Coordinator, Client Coordinator
Ag Workforce
06.2020 - 06.2021
- Orchestrated and implemented re-branding for non-profit organization which increased their following by 500%.
- Produced email campaigns for monthly newsletters and fundraising efforts.
- Managed content calendars for 6 clients, covering their Instagram, Twitter, and Facebook channels.
- Developed video content for client's website and social media publications.
- Co-authored HR processes and procedures for company's handbook.
- Executed bi-weekly payroll for 250+ employees, including review of timesheets and computing pay in accordance with FLSA.
Education
Master of Strategic Communication & Digital Strat - Digital Marketing
The University of Oklahoma
Norman, OK05.2023
Bachelor of Fine Arts And Communication - Performance And Production
Texas State University
San Marcos, TX06.2018
Skills
- Microsoft Office- Proficient
- Google Suite- Proficient
- Hootsuite- Proficient
- Adobe Suite- Proficient
- Orange- Novice
- R- Novice
- Python- Novice
Languages
Spanish
Native or Bilingual
Certification
- HubSpot Content Marketing Certification
- HubSpot Digital Marketing Certification
- Google Ads Display Certification
Timeline
Marketing Director, Director of Rhythm Cycling
HIT Athletic
10.2022 - Current
Marketing Manager, Studio Manager
DG Fit Studio
03.2021 - 09.2023
Marketing Coordinator, Client Coordinator
Ag Workforce
06.2020 - 06.2021
Master of Strategic Communication & Digital Strat - Digital Marketing
The University of Oklahoma
Bachelor of Fine Arts And Communication - Performance And Production
Texas State University