ALEXIS PICKETT
American Fork,UT
Summary
Experienced marketing manager with a proven track record of leading successful campaigns and driving business growth. Expert in digital marketing, market analysis, and strategic planning, with a knack for leveraging data to make informed decisions. Skilled in managing cross-functional teams and budgets efficiently, with a strong focus on ROI improvement. Excellent at communicating complex concepts and fostering collaborative relationships. Looking forward to bringing strategic vision and innovative marketing solutions to achieve business objectives and develop lasting customer relationships.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr. Affiliate Marketing Manager
Pompa Program
06.2023 - Current
- Built and managed full-scale marketing department strategy to guarantee all aspects (ads, social media, affiliates, assets, design, affiliates, and content) were cohesive.
- Managed B2B and B2C strategies.
- Developed and maintained courteous and effective working relationships.
- Applied effective time management techniques to meet tight deadlines.
- Strengthened communication skills through regular interactions with others.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Resolved problems, improved operations, and provided exceptional service.
Sr. Marketing Manager
Metabolic.com
03.2023 - 06.2023
- Rebuilt a dated affiliate program to adhere to modern marketing standards (social media, blogs, and YouTube).
- Analyzed health trends and keywords to better position content, ads, email, and affiliate visibility.
- Managed both external and internal partnership programs.
- Handled B2B and B2C email marketing and analytics.
- Set up and managed monthly, quarterly, and annual affiliate revenue goals.
- Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
Sr. Affiliate Marketing Manager
Roofstock
06.2022 - 03.2023
- Started with just a name and developed the full marketing strategy with digital assets to support it in less than 6 months.
- Spearheaded and implemented marketing and business development initiatives for all Roofstock brands.
- Improved return-on-investment of consumer marketing campaigns by 80% through cost-cutting and better targeting of offers.
- Quickly built quality relationships with some of the worlds top Real Estate and Financial influencers through cold outreach and conferences.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Owner
AisforAffiliate.com
02.2018 - 08.2022
- Built and managed multiple affiliate programs for companies all over the world.
- Affiliate sales/commissions management, business-to-business partnerships, and participated in affiliate events throughout the United States, Canada, Australia, and Europe.
- Published relevant content every week tailored to various communities and niches.
- Prepared annual budgets with controls to prevent overages.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Sr. Affiliate Marketing Manager
Liquid Web/StellarWP
01.2018 - 06.2022
- Team/programs manager for 8 of the 10 Liquid Web brands that focused on the WordPress products LearnDash, The Events Calendar, GiveWP, KadenceWP, iThemes, Restrict Content Pro, IconicWP and Orderable).
- Continued to identified new market niches and out-reach channels, helping to drive upwards of 25% of overall sales revenue online.
- Optimized the content planning and marketing strategy leading to an average increase of 18% in revenue each quarter.
Education
UX/UI Design - Marketing Management And Research
DevMountain
Provo, UTNutrition Certificate - Nutrition
Nutrition Certificate Institute
RemoteAssociate of Applied Science - General
Utah Valley University
Orem, UTHigh School Diploma -
American Fork High School
American Fork, UTSkills
- Finance
- UX/UI
- Google Analytics
- HTML/CSS
- Affiliate Management Systems
- SaaS
- CMS
- Time Management
- Data Entry
- Team Collaborations
- Partnership Management
- Analytical Thinking
Certification
Marketing Management
UX/UI Development
Nutrition Specialist
Accomplishments
- I have built 27+ different marketing programs from the ground up over the past 14 years.
- I generated $200k of new revenue within 6 months for a startup's affiliate program.
- I travel the world attending conferences to better understand marketing in different cultures.
Hobbies and Interests
- Mother
- Work/Travel
- Adulting
- Anime/Comic books
Timeline
Sr. Affiliate Marketing Manager
Pompa Program
06.2023 - Current
Sr. Marketing Manager
Metabolic.com
03.2023 - 06.2023
Sr. Affiliate Marketing Manager
Roofstock
06.2022 - 03.2023
Owner
AisforAffiliate.com
02.2018 - 08.2022
Sr. Affiliate Marketing Manager
Liquid Web/StellarWP
01.2018 - 06.2022
UX/UI Design - Marketing Management And Research
DevMountain
Nutrition Certificate - Nutrition
Nutrition Certificate Institute
Associate of Applied Science - General
Utah Valley University
High School Diploma -
American Fork High School
Similar Profiles
Britani KirkpatrickBritani Kirkpatrick
Health Advisor at Pompa ProgramHealth Advisor at Pompa Program
Jerry MoenJerry Moen
Sales Consultant at The Pompa ProgramSales Consultant at The Pompa Program
Stacie Marie MinardiStacie Marie Minardi
Manager, Human Resources at Pompa Program, LLCManager, Human Resources at Pompa Program, LLC
SHELBI A PORTERSHELBI A PORTER
Pre Loader/Warehouse Package Handler at UPSPre Loader/Warehouse Package Handler at UPS
Bryanna HansenBryanna Hansen
Patient Advocate at Savvos HealthPatient Advocate at Savvos Health