Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Alexis Prothro

Atlanta,GA

Summary

Passionate marketing professional with over five years of expertise in digital content, journalism, marketing, and content creation, seeking the position of Marketing Coordinator. Adept at orchestrating words into captivating symphonies that resonate and educate, I bring a proven track record of executing multichannel direct marketing efforts and utilizing CRM tools to drive audience engagement. Eager to leverage my expertise in copywriting, content management, and strategic planning to support the marketing initiatives of the Council on Foundations.

Overview

10
10
years of professional experience

Work History

Program Coordinator

Hands On Atlanta
Atlanta, GA
10.2023 - Current
  • Drafted communications about upcoming events or changes in policy and procedures for internal distribution.
  • Create marketing materials for recruitment, member spotlights, and service advertisements.
  • Developed and implemented program activities according to established goals and objectives.
  • Provided guidance and support to program participants in navigating resources, services, and opportunities.
  • Managed the day-to-day operations of the program, ensuring compliance with applicable policies and regulations.
  • Coordinated meetings with stakeholders to ensure effective implementation of program initiatives.

CTAE Professional Educator

Atlanta Public Schools
Atlanta, Ga
08.2020 - Current
  • Designed, developed, and implemented educational coding and computer science programs tailored to middle, high school students, and educators. Skilled at managing all aspects of program execution, including planning, budgeting, and resource allocation.
  • Created relevant, educational content across platforms and technologies to support students’ learning and development in computer science and digital communications.
  • Identify (KPIs) and data to measure program effectiveness, generate reports based on findings, and create new teaching methods to stimulate students.
  • Encouraged positive self-esteem and mutual respect for others while instilling joy of learning and discovery.
  • Made special accommodations to integrate students with ADD, ADHD and other learning disabilities.

Lead Copywriter

MediaGirlsNetwork
Atlanta, Ga
02.2019 - 12.2021
  • Managed site producing long form B2B and B2C content (1,000-2500) word blog posts and feature stories relevant to companies brand
  • Identify patterns and trends in social media and website data to create successful content strategy plans that resulted in an increase in overall engagement by 30% and achieving previously projected social media goals in two months rather than four
  • Collaborated with the use of CMS tools (Asana, Trello, Hootsuite wordPress) With the production of a broad range of content including editorial calendars, content strategy plans, user personas, press releases, email campaigns, live events, and internal communications.
  • Developed, optimized and copy-edited marketing content for consumer-facing websites.
  • Created effective messaging using language, graphics and marketing collateral.

Project Coordinator

Hands on Atlanta
Atlanta, Ga
07.2019 - 07.2020
  • Spearhead (SEL) program, and Discovery ( Math& Stem) build and deepen a positive school climate and culture by training students and staff on how to understand and manage emotions, set and achieve positive goals, feel and show empathy for others, establish and maintain positive relationships, and make responsible decisions
  • Create project plans to fit both stakeholders and community leaders needs with focused outcomes and full accountability ensuring long-term project results
  • Developed and distributed written reports for program directors, worked with educators, external non-profits, and project managers to outline intervention plans, set program goals, and develop progress benchmarks.
  • Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
  • Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.

Program Manager

Housing Authority
Carrollton, GA
05.2018 - 07.2019
  • Crafted long-term strategic plans for educational outreach for (AEP) program while aligning organizational objectives with emerging opportunities in Georgia and beyond
  • Conducted thorough market research to identify potential growth areas and new partnerships with housing authority
  • Engage, inform, and educate participants, and the local community on current programs and opportunities
  • Manage complex projects with multiple stakeholders, tight timelines, and varying deliverables increasing partnerships and overall revenue in donations. Expertise in using project management tools to ensure projects are delivered on time and within budget.
  • Worked closely with other departments to support program technical aspects and cost proposals.

Lead Writer

Clayton State University Marketing Communications
Morrow, GA
04.2016 - 05.2018
  • Led a team of skilled writers, overseeing content creation for diverse projects.
  • Crafted persuasive and impactful copy, ensuring alignment with company values.
  • Collaborated with cross-functional teams to ensure cohesive and effective messaging.
  • Provided guidance and mentorship to junior writers.
  • Successfully executed cold calling and lead generation strategies to identify potential clients, resulting in a steady stream of qualified leads for the sales team.
  • Held regular meetings with stakeholders to align strategies and address client needs, resulting in a highly successful live giving event “Give for Dreams” that raised over $150,000 from 712 donors.
  • Spearheaded the creation, editing, and production of Laker Magazine issue 18, ensuring a steadfast brand voice and consistency across all written content, thereby aligning with company values and objectives.

Team Lead, Program

Americorps State & National
Morrow, Ga
05.2014 - 05.2018
  • Led and supervised a diverse team of 32 Americorps members in the SAT/ACT program, resulting in 54 students directly attending college following high school outcomes
  • Spearheaded and created the first partnership college preparatory program with local Clayton county schools (Morrow, Forest Park Jonesboro, Charles Drew Charter and Mt.Zion)
  • Mentored and provided guidance to team members, fostering a collaborative and supportive environment that boosted team morale and productivity
  • Coordinated and facilitated weekly team meetings, ensuring open communication and enabling effective problem-solving to overcome project challenges.
  • Monitored team progress and enforced deadlines.

Education

M.A - Writing and Digital Media

Agnes Scott College
Decatur, GA
12.2020

Bachelor of Arts - Communications/Marketing

Clayton State University
Morrow, Ga
05-2018

Skills

  • Style guide adherence
  • Research skills
  • Adaptability
  • Creativity
  • Storytelling
  • SEO awareness
  • Fact-checking
  • Time management
  • Communication
  • Attention to detail
  • Cognitive flexibility
  • Editing software proficiency(Canva, Adobe)
  • Organization
  • Critical thinking
  • Social media savvy
  • Content creation (flyers, reels, tik-toks)
  • Continuous learning

Additional Information

  • 2018 Published Author- Laker Magazine
  • 2019-2020 Americorps National Award- over 3,000 hours of committed service
  • 2020- Wrote Grant- Student Emergency Fund for Agnes Scott College
  • 2021- HOA Most Committed Award

Timeline

Program Coordinator

Hands On Atlanta
10.2023 - Current

CTAE Professional Educator

Atlanta Public Schools
08.2020 - Current

Project Coordinator

Hands on Atlanta
07.2019 - 07.2020

Lead Copywriter

MediaGirlsNetwork
02.2019 - 12.2021

Program Manager

Housing Authority
05.2018 - 07.2019

Lead Writer

Clayton State University Marketing Communications
04.2016 - 05.2018

Team Lead, Program

Americorps State & National
05.2014 - 05.2018

M.A - Writing and Digital Media

Agnes Scott College

Bachelor of Arts - Communications/Marketing

Clayton State University

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Alexis Prothro