Alexis Ridley
Houston,US
Summary
Dynamic event professional with over 5 years of expertise in strategic event planning and more than 13 years dedicated to client retention and experiential programming. Achievements include a 90% client retention rate and 35% revenue growth through the execution of large-scale, high-visibility events, such as a 1,000-attendee industry activation. Renowned for exceptional organizational skills and the ability to lead cross-functional teams while optimizing logistics to create memorable experiences that enhance brand reputation and drive significant business outcomes. Highly adaptable and reliable, committed to delivering impactful events that resonate with audiences and stakeholders.
Overview
15
15
years of professional experience
Work History
Director of Events
East River 9 & Riverhouse Houston
11.2022 - 01.2026
- Managed diverse event portfolio, facilitating corporate summits and private buyouts to drive $7 million in banquet revenue.
- Cultivated and maintained strategic relationships to improve guest experiences and ensure high client retention rates for corporate events.
- Acted as the main point of contact for building and maintaining partnerships with civic organizations, nonprofits, and corporate stakeholders.
- Led strategic planning and execution of high-profile events, enhancing brand visibility and guest experience.
- Negotiated event contracts, vendor agreements, and service packages, maximizing profitability while maintaining client satisfaction
- Directed cross-functional teams in operations, food and beverage marketing, and external vendor collaboration to execute high-impact events.
- Crafted comprehensive event frameworks and engaging programming to optimize guest satisfaction and stimulate revenue growth.
- Developed comprehensive event budgets, ensuring cost-effective resource allocation and financial oversight.
- Led cross-functional collaboration with catering and food & beverage leadership to deliver cohesive, high-quality culinary experiences across events of all sizes.
Community Outreach Specialist
Next Wave Strategies, LLC
11.2021 - 05.2023
- Collaborated with diverse audiences to refine public communication efforts, enhancing overall perception and engagement.
- Developed engaging social media graphics aimed at boosting event attendance and increasing campaign awareness.
- Assessed audience feedback and ad performance metrics to optimize outreach efforts.
- Coordinated with cross-functional teams to plan community events aimed at improving resource accessibility and voter education.
- Collaborated with political candidates to refine campaign strategies and lobbying initiatives aimed at improving electoral success.
- Established partnerships with schools, nonprofits, and government agencies to expand outreach efforts effectively.
- Executed planning and coordination of fundraising galas to maximize contributions for partisan initiatives with a minium of $60,000 raised.
- Coordinated workshops and events to foster relationships between candidates and diverse communities.
- Achieved election and re-election success rate of 80%.
Center of Excellence (COE) Specialist II
Uber Technologies
05.2020 - 07.2021
- Delivered remote assistance for intricate challenges, driving the development of innovative product solutions.
- Evaluated and addressed over 60 complex customer issues, daily, through calls and instant messaging across multiple channels.
- Oversaw high-volume support queue, consistently achieving daily resolution targets while upholding quality standards in a dynamic remote environment.
- Led initiatives to enhance driver-partner engagement and satisfaction through data analysis and feedback loops.
- Implemented process improvements that reduced response times in customer support operations significantly.
Sales Lead
Victoria's Secret
10.2017 - 02.2020
- Leveraged advanced sales strategies and industry best practices to drive revenue growth and secure monthly bonuses within six months of employment.
- Guided incoming sales associates in mastering techniques for delivering outstanding customer experiences and following industry best practices.
- Designed and executed visual merchandising initiatives aimed at boosting consumer engagement and driving sales.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue by 75%.
Assistant Manager
Transition Counseling
03.2011 - 07.2017
- Compiled and presented budget reports, performance data analysis, and strategic insights for insurance and business accounts.
- Oversaw a team of 8 counselors to enhance service delivery. Managed daily income processes to optimize business performance. Drove initiatives to improve client retention rates.
- Developed and executed training programs for administrative staff aimed at improving client satisfaction through effective strategy implementation.
- Managed daily operations, ensuring compliance with organizational policies and procedures.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Education
Bachelor's degree - Social Work
Tennessee State University
Nashville, TN05.2019
Skills
- Customer Service
- Leadership
- Microsoft Office
- Contract Negotiation & Vendor Sourcing
- Budget Planning & Cost Control
- Cross-Functional Collaboration
- Event Logistics & Onsite Execution
- Event & Sales Management
- Community Relations
- Sponsorship acquisition
Affiliations
Alpha Kappa Alpha, Sorority, Inc.
Timeline
Director of Events
East River 9 & Riverhouse Houston
11.2022 - 01.2026
Community Outreach Specialist
Next Wave Strategies, LLC
11.2021 - 05.2023
Center of Excellence (COE) Specialist II
Uber Technologies
05.2020 - 07.2021
Sales Lead
Victoria's Secret
10.2017 - 02.2020
Assistant Manager
Transition Counseling
03.2011 - 07.2017
Bachelor's degree - Social Work
Tennessee State University