Summary
Overview
Work History
Education
Skills
Accomplishments
Activities
Timeline
Generic

Alexis Riggle

Wesley Chapel

Summary

Innovative Senior Product Manager with a proven ability to thrive in a fast-paced environment and exceed company's objectives through effective cross-functional collaboration and quick, strategic Strong team player dedicated to creating top-tier, consumer-focused merchandise while guaranteeing product integrity. Adept at managing and developing direct reports through mentorship, performance coaching, and personalized growth planning.

Overview

8
8
years of professional experience

Work History

Sr. Product Line Manager - Jerseys, Player Product

Fanatics Inc.
Tampa
02.2025 - Current
  • Own the end-to-end lifecycle and strategic direction for Onfield and Retail MLB Jersey and Player products within Upper, Mid-Tier, and Value channels, focusing on seasonal and long-range plans.
  • Optomize revenue and growth by collaborating with merchandising, finance, sales, and GM teams to align on SKU count, margin targets, and pricing strategies while exceeding the company’s 95% on-time delivery (OTD) goal.
  • Analyze historical sales data, market trends, and competitor intelligence to identify whitespace opportunities that drive growth and differentiation in the MLB jersey category.
  • Deliver milestone presentations to executive leadership and league representatives, communicating product strategy, key consumer insights, and seasonal assortment plans to gain alignment, and drive decision-making.
  • Manage a team of two direct reports (Associate PLM and PLM), providing mentorship, guiding workload, performance reviews, and development plans.

Product Line Manager - NFL Jerseys, Player Tees

Fanatics Inc.
Tampa
10.2022 - 02.2025
  • Develop a consumer-focused, strategic product line across branded jerseys, licensed jerseys, and player tees to achieve the company's overall goals and objectives by forecasting two or more seasons in advance.
  • Lead the end-to-end product development process to ensure that the highest quality products are designed, prototyped, and manufactured to exceed customers' expectations while meeting sustainability guidelines.
  • Collaborate with various cross-functional partners, such as demand and supply planning, development, sourcing, sales, and operations, to ensure all calendar milestones are met for seamless product launches.
  • Foster strong relationships with external partners to ensure effective collaboration for current and future projects.
  • Drive sales by leading Go-to-Market presentations consisting of dynamic seasonal storytelling and effectively communicating detailed product attributes to DTC and Wholesale partners

Associate Product Manager - NFL Jerseys

Fanatics Inc.
Tampa
01.2020 - 10.2022
  • Assisted the merchant in developing and executing product line plans by maintaining item data within various systems, monitoring calendar dates, and communicating with internal partners
  • Supported jersey product creation process by owning sample coordination for internal milestone meetings and Go-to-Market
  • Created internal tools such as data reports, visual line plans, seasonal catalogs, product knowledge pages, and merchandising SOPs

Merchandise Coordinator

Fanatics Inc.
Tampa
04.2019 - 01.2020
  • Utilized multiple in-house applications, as well as Excel, to load accurate data for line plan creation, UPC set-up, catalog build, and business to business sales
  • Maintained UPCs by loading Bill of Materials and item attributes for a variety of products and ensured data integrity by conducting daily audits

Department Manager / Shoes

Von Maur
Columbus
09.2017 - 12.2018

Education

Bachelor's Degree - Fashion Merchandising, Marketing

Kent State University
Kent, OH
08.2017

Skills

  • Product Lifecycle Management
  • Strategic Planning
  • Cross Functional Collaboration
  • Complex Problem Solving
  • Training and Onboarding
  • Microsoft Office and Data Management Systems

Accomplishments

  • Selected to attend the NFL Draft and coordinate the development and customization of the NFL jerseys presented by the NFL commissioner on live television to first round draft picks.
  • Represented Fanatics at the NFLPA Rookie Premiere Jersey Reveal Marketing Event to ensure proper execution of jerseys unique to each player.
  • Promoted from Merchandise Coordinator to Associate Product Line Manager in less than 12 months.
  • Assigned as a Subject Matter Expert (SME) role at Fanatics for a newly developed Product Engine.
  • Facilitated success of new employees by detailed training in systems and merchandising processes.

Activities

  • Boys and Girls Club of Tampa Bay Volunteer
  • Clothes to Kids Volunteer

Timeline

Sr. Product Line Manager - Jerseys, Player Product

Fanatics Inc.
02.2025 - Current

Product Line Manager - NFL Jerseys, Player Tees

Fanatics Inc.
10.2022 - 02.2025

Associate Product Manager - NFL Jerseys

Fanatics Inc.
01.2020 - 10.2022

Merchandise Coordinator

Fanatics Inc.
04.2019 - 01.2020

Department Manager / Shoes

Von Maur
09.2017 - 12.2018

Bachelor's Degree - Fashion Merchandising, Marketing

Kent State University

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