Alexis Rochefort

Started The Successful Dog, LLC to offer a completely customized, private training approach for dogs with serious anxiety and aggression. Now also consulting for dog-industry businesses best practices.

• Developed and nurtured lasting client relationships by responding immediately to inquiries and intricately getting to know every aspect of their lives. Maintained and grown over years.
• Built trust in working with behaviorally-challenged dogs by creating tools and offering up whatever solution worked for that dog and those humans in that particular environment.
• Studied training industry in-depth, and engaging in continuing education to learn new solutions and evaluate emerging opportunities for packaging, pricing, and business growth.
• Promoted business via social media to generate leads and maximize brand identity as "subject matter expert."
• Provided elite customer service by resolving problems calmly and offering only select few dogs boarding and training in my own home.
• Shifted focus of business after Covid to develop new revenue streams (Launched"Pup Consult")
• Created and have delivered beta "Dog Daycare Staff Enrichment Program," involving a brief educational presentation and hands-on group training. Assessing market to price and roll-out in New England.
• Conduct dog behavior assessments for town Animal Control officers in aggression cases.

I have been doing some type of freelance writing since I was an undergraduate English/Education major at Providence College. I have 20+ years experience now in writing marketing content, editing, and brand strategy.

• Develop messaging and content strategy around a company's goals and marketing campaigns across a multitude of verticals including but not limited to: healthcare, pet care, manufacturing, IT, start-ups, web-based services, travel and tourism, Fortune 500, education, not-for-profit, executive communications, PR, ghostwriting, and academia.
• Conduct customer and competitive research, create master branding guides, and plan and execute short and long-term tasks related to creating visibility and identity for B2B and B2C marketing campaigns.
• Create and maintain social media calendars and write posts on both informational and promotional topics to garner followers, achieve calls to action, and establish subject matter expertise.
• Develop short and long-term public relations outreach strategies in collaboration with cross-functional teams, including Board of Directors, founders, and C-suite executives.
• Edit content produced by multiple individuals in same organization to conform to company-wide branding standards and publication guidelines.
• Have overseen creative teams for projects, that include: graphic designers, web developers, ad agencies, third party technology partners (Hubspot), email marketing software and in-house database managers, and marketing coordinators to ensure project remains true to brand standards, on time, and on budget.
• Monitor performance of copywriting campaigns to assess/improve targeted SEO strategy.
• Research industry trends and customer preferences to inform digital and print copywriting efforts.
• Compose original written material for various types of publications such as print magazines and online newsletters.
• Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.

Was hired by the Animal Control Officer of the Town of Charlton, and her daughter, to be a Management Consultant and Head Certified Dog Trainer at their new business venture.

• Offered "trainer onsite" credibility, complete with facility business development experience, to play essential role in opening doors of this new business.
• Spearheaded all launch communications, PR, recruiting, hiring and training staff, and initial advertising to acquire customers.
• Brought facility to capacity and moved new inquiries to wait list in just 18 months.
• Maximized marketing communications efforts by writing content for and directing development of website, email marketing and client communications systems, social media calendar with offers and additional creative posts, and organizing special activities and events, enhancing client engagement.
• Served as point person for crisis communications during Covid-19 Pandemic, when we were open as essential worker's service business; kept different groups of clients and town informed.
• Launched the Train & Play program, which was not part of the original business plan, adding additional revenue source by personally training daycare and boarding dog on premise.
• Increased employee satisfaction and motivation through training, meetings, and workshops.

Empowered owner in growing LCA from 1 to 3 locations in 2 states within 3 years by combining stellar dog training acumen with exceptional marketing communications, sales, business development, and customer service skills.

• Recruited, managed and reorganized staff when necessary for large 6,000 square ft indoor dog training academy/daycare/boarding facility with 105-dog-per-day capacity in Beverly, MA.
• Implemented creative ideas to ensure customer retention and growth via swift problem solving at massive, constantly active facility in owner's complete absence during second location build.
• Re-wrote and worked with professional design firm to re-launch entire website within weeks to coincide with Peabody, MA location opening.
• Posted daily on social media for both MA facilities to set tone and build "face of the brand."
• Conducted additional business development activities including: meeting with potential clients and selling our "Bootcamp" board and train residential dog training programs for behavioral modification, and writing and producing marketing materials (print and online), sending email campaigns, planning and attending events, and heading up all customer communications to increase revenue for these $2-$5 k programs.
• Selected by owner to move to Naples, FL in May 2018 to transition acquired business there to Loyal Canines brand. Reached profitability in Month 1 by creating collateral materials, planing customer events, executed promotional strategies, and selling "Bootcamp" trainings.
• Oversaw care for ALL dogs at facility, administering medication, bringing dogs to vets for emergency care, and going above and beyond to ensure "white glove service" at this more boutique location continued under brand.
• Managed staff, coordinating effective workflow and accountability in high-turn-over industry.
• Worked closely with local foster-based rescue groups to train difficult to place dogs and utilized business platform and marketing skills to find those dogs homes.
• Became personal behavior consultant to Humane Society of Naples, Florida on euthanasia cases, developing extensive network of relationships for LCA facility.

Was the Northeast's largest no-kill animal shelter with a $2.8 million annual donor take-in.

• Co-founded The Dog Behavior Team, which focused on tougher-to-place dogs, writing up handling routines for them, meeting weekly to discuss their progress, and training and educating volunteers and other counselors on how best to handle these dogs, and how best to communicate to potential adopters about them to ensure they found the right match
• Wrote animated animal profiles to attract adopters to even hard-to-place pets for web bios and kennel signs to bring out unique personalities.
• Supervised meet and greets alongside other counselors with tougher-to-place dogs.
• Wrote creative "From the Staff" section on website to help enhance pets' online bios.
• Assisted veterinary staff in administering medications, vaccinations, treatments, when necessary.
• Conducted behavioral evaluations of animals during intakes and returns, entering data into software, determining placement criteria.

Led cross-functional project team for this educational organization in the leadership development space.

• Coordinated with design and media teams to develop high-quality digital marketing copy, images, videos, emails, and other assets.
• Improved website visibility through development and implementation of SEO strategies.
• Wrote and distributed press releases to increase brand visibility. Developed trade media contacts.
• Contributed expertise to multiple committees to enhance outreach and branding strategies of AIRS as it existed apart from Human Capital Institute.

Grew tremendously in my time at this travel industry educating and certifying non-profit. Starting as a Public Relations Specialist in charge of trade media in 2000, leaving briefly in 2002, and returning in 2003 as a Marketing Communications Manager to head up the entire department, I had the opportunity to write nearly every document that left The Institute and represented its brand in a marketing, educational, or professional capacity.

• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
• Maintained positive relationships with travel trade and consumer media, optimizing value with collaborative approach. (Example was on 9/11).
• Rewrote online and print materials and managed consistent design theme, look and content of organization's presence in line with brand ideals together with graphic designers, photographers and printers.
• Wrote four-page, four-color section of Travel Weekly magazine, and monthly print newsletter.
• Devised and executed integrated, online and direct marketing campaigns in collaboration with sales to consistently achieve territory targets.
• Contributed expertise to Board of Directors, President, and membership base to enhance outreach and branding strategies.
• Coached executives on key talking points and communication strategies for different audiences.

Assisted Monster.com in grossing over $1M by coordinating marketing efforts for the Healthcare, Learning, and Hourly business segments.

• Communicated value and position to sales team and developed and executed go-to-market plans to support selling process.
• Collaborated with marketing and creative departments to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
• Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collateral.

Taught English and Language Arts for Grades 7, 10, 11 & 12 and oversaw the yearbook production. Private tutored students in SAT prep for Kaplan, Inc.

• Prepared comprehensive English curriculum for multiple classes.
• Worked with other teachers to support struggling students and provide thorough help to rectify comprehension issues.
• Designed and implemented assessments to measure student progress in English language learning.
• Supported student skill development in alignment with personal and academic goals